Which data can be used for reference in portal website construction

1. Low flow

PPC ads with low click rates hurt you in two ways. First, they represent wasted opportunities. Every impression is an opportunity for you to win new customers looking for your products or services. Equally important, low click through rates will erode your quality scores and make your search advertising activities more expensive over time.

2. High rebound rate

The high bounce rate, especially on the landing page, means that your website has not really played a role. stay Construction of portal website Attracting tourists is only half the success. If they don't take any action after reading your content, the chance to win them will disappear forever. A high bounce rate indicates that you need to attract different visitors, adjust your information, or change your offer in some way.

3. Main flow sources

When all your network traffic comes from the same source (even Baidu), this may be a big problem. To be sure, you will want to continue to encourage this traffic, but you will also want to diversify your online marketing methods, so that you will not be affected by the sudden decline in advertising rates, search engine algorithms or other factors.

4. Short on-site time

If the high bounce rate represents the "dead end" of your business website, then the low time on the website means that visitors will leave your entire page soon. Usually the simplest solution is to add more content and clean up the navigation structure. In other words, give your visitors more things they want, so they can find and use them more easily.

Usually, when your business website performs poorly, there will be some obvious symptoms. Learn to pay close attention to these four network indicators in the construction of portal websites, because no enterprise or organization can ignore the problems in these fields.