How can website design and construction give consideration to both corporate brand and user experience

About 88% of consumers said that they had had a bad mobile experience on the website, and 30% would not visit the website after experiencing a bad user experience. Similarly, in physical stores, user experience will affect customers' overall impression of your brand and whether they want to visit your store again. Obviously, user experience has a crucial impact on the success of website design and construction or storage, so it is very important to use it correctly.

　　1。 Before you sketch the user experience,

Study your brand. What are the company's main mission and core values? Once you understand this, you will better understand the typical customers of your enterprise.

If you don't know who you are designing for, it is difficult to create a user centered design. Once you have a general understanding of your target audience, dig deep into internal data and create a buyer role. See where visitors come from and other details, such as the type of device they use to visit the website.

Research internal data, survey current customers, and find out what drives them to buy your brand. After collecting all the data of a typical customer, create a buyer role that represents its characteristics. You may have multiple buyer roles. In the process of website design and construction, each role is used to filter the changes and user friendliness of the website.

Once you know your buyers, look at their competitors and audience. Record what works and what doesn't, so you can repeat their successes and learn from their failures. Knowing your buyers can help you solve their pain points and better meet their needs for copying and designing your website.

　　2。 Designed for user taste

Once you know your target audience, find a design for that group or group, and select the design and layout according to the preference of the target audience who is most likely to visit your website

Suppose most of your visitors come from Generation Z, which claims to have retail spending of $44 billion. Generation Z prefers a smooth layout, which can be loaded quickly and run well on mobile devices. Consider the general preferences of the generation that bought your product, including color, font, shape, layout, and overall style.

Remember, Website construction The color selected in must also match the brand's palette and the surrounding functions. The challenge is how to coordinate the relationship between user preferences and the existing brand style. If your brand only uses soft colors, but you want to use brighter colors to communicate with young target groups, you need to find a middle ground and integrate some user preferences without sacrificing your brand style.

At the same time, make sure that the contrast between the colors used in the design and the background can be easily seen, even by people with visual impairment or those who visit the website on a smaller screen. On

The website is under design and construction,

Attention should also be paid to user preferences for navigation and layout. Young people are more likely to visit your website through mobile devices, so put clickable elements within your thumb's reach and use responsive graphics, which makes it easier to browse on a smaller screen. Millennials like a less cluttered space with lots of blanks, so if this is your target audience, only use the important elements on the page.