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What is a backlink? Why reverse is important

Source: Shangpin China | Type: website encyclopedia | Date: February 21, 2012
What is a backlink?

Beijing website construction Company Shangpin China: Generally speaking, there are two types of links: inbound and outbound. Outbound links from your website and lead to external websites, while external links or backlinks from outside to your website come. For example, if yourdomain.com cnn.com link, the link from cnn.com is reverse (incoming) for yourdomain.com, but the link is external from the perspective of cnn.com. Reverse is one of the main cornerstones to good SEO（ SEO website optimization ）。

Why reverse is important

The number of backlinks is a sign of the popularity or importance of the website. Backlinks are important for search engine optimization, because some search engines like Google provide more credit and have a large number of high-quality backlinks Website production And consider these sites more relevant than others in their search query results page.

Therefore, when calculating the relevance of a website keyword, search engines not only take into account the number of backlinks of the website, but also have their own quality. In order to determine the quality, search engines consider the content of the website. When the backlinks of your website come from other websites, which are related to your website content, these backlinks consider that your website is more relevant. If reverse irrelevant content is found on websites, they are considered less relevant. Higher correlation, reverse, and greater quality.

For example, if a webmaster has a website about how to save an orphaned dog and gets a backlink from another website about dogs, it will be more meaningful to evaluate in the search engine, rather than a link about racing cars from a website. Therefore, the quality of backlinks from relevant websites to your website is better.

The search engine hopes that the website will have a fair competition environment, and expects to gradually establish natural connections over time. Although it is quite easy to modify your web pages, making them more search engine friendly has a lot of difficulties, affecting other websites, and making them link to your website. This is the reason why search engines regard it as a very important factor in reverse. In addition, the search engine standard of high-quality backlinks has become more rigid, and efforts have been made to implement fraudulent or deceptive technologies, such as hidden links, or automatically generated pages, whose sole purpose is to provide site backlinks, which are unscrupulous webmasters. These pages are called link farms. They not only ignore search engines, but can completely prohibit your website from linking to a link farm.

Anchor text

When a link is integrated into a keyword hyperlink text, we call this anchor text. The linked anchor text may be one of the most powerful resources a webmaster has. Backlinks from multiple websites anchor the text "orphan dog", which will help your website rank high for the keyword "orphan dog". Using keywords is an excellent way to use as hyperlinks. For links that do not involve your website, click here. The "Backlink Anchor Text Analysis Tool" is a tool that will help you find the text your backlink is using to your website. If you find that your website is linked to other websites, but the anchor text is not used correctly, you should ask the website to change something, including the relevant keyword anchor text. This will also help improve your ranking.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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