Key words - SEO important project
Source: Shangpin China |
Type: website encyclopedia |
Date: February 21, 2012
Beijing website construction Company Shangpin China: Keyword is the most important element of search engine optimization. It matches each search engine with what kind of search string they are. Therefore, selecting the appropriate keyword optimization is a success SEO website optimization The first and most critical step of the campaign. If you fail, the first step, the road ahead is very bumpy, most likely, you will only waste your time and money. There are many ways to determine which keywords are optimized, usually what the online population is looking for after their final list, and which keywords have chosen your competitors. First, carefully analyze - this is the keyword, which you think best describes you Website production 。
1. Choose the right keyword optimization
It's when you can easily break through a word search string the results seem to be centuries ago. Now, when the network is so densely populated with websites, it is almost impossible to achieve the highest evaluation of a word search string constant. It is a realistic goal to achieve the highest evaluation of two word or three word search string constants.
For example, if you have a website about dogs, don't try and optimize the keyword "dog" or "dog". On the contrary, you can try and focus on the success of popular keywords such as "dog obedience training", "small breed dog", "homemade dog food", "dog food recipe", etc.
The first thing you need to do is to describe your website content and keywords. Ideally, you know your users and can correctly guess that they are likely to use the search string. You can also try the following website keyword suggestion tool to get a preliminary list of keywords. Run your header from the keyword list of Google keyword suggestion tool, and you will get a list of related keywords. After comparing several keywords, it seems that Hong Hong and Yang Fengchi have a decent global search volume.
When selecting keywords for optimization, you need to consider not only the expected monthly number of your website but also the relevance of searching for these keywords. Although narrow keywords get fewer searches, they have a lot more valuable than general keywords because users will be more interested in your product. For example, when you give a suggestion to use a dog, what to look for, you have the part on your website. You may find that the keyword "German Shepherd Dog" provides you with better results than the keyword, such as "German Shepherd Dog". This page is not up to the current interests of German shepherd dog owners, but only potential German shepherd dog owners. So, when you look at the numbers, the number of searches per month, considering the unique hits that fit your website theme.
2. Key density
The keywords you choose describe your website. After users are interested in the assumptions, the next step is to make your website rich in keywords and have a good keyword density as your target keywords. Keyword density, though, is no longer a very important factor in SEO is a common measure of how pages are related. Generally speaking, this idea is that the higher the keyword density, the more search string related pages. The recommended density of the main 2 or 3 keywords is 3-7% and 1-2% of minor keywords. Try the keyword density check below to determine the keyword density of your website.
Although there are no strict rules, a reasonable number of keywords are optimized - 5 years or 10 are certain. If you try to optimize 300 lists, you will soon see that it is impossible to have a good keyword density over several keywords, no text sound artificial, and full of keywords. Even worse, there are severe penalties (including prohibition from search engines) for keyword stacking, because it is considered immoral to try to manipulate search results.
3. Keywords in special places
Keywords are very important, not only quantity, but also quality - if you have more keywords in the page title, title, and first paragraph - that is, count more, if you have many keywords, at the bottom of the page. The reason is that the URL (especially the domain name), file name and directory name, page title, as the title of a separate chapter is more important, so than ordinary text on the page, everyone is equal, if you have the same keyword density for your competitors, but you must have keywords in the URL, this will improve your ranking incredibly, especially with Yahoo.
The domain name and the URL of the entire website tell a lot about it. Presumably, if your website is about dogs, you will have "dog", "dog", or "puppy" as part of the domain name. For example, if your website is mainly about dogs, it is better named. For example, your dog "dog" is better than "animal care. org" adopt.net, because in the first case, you have two main keywords in the URL, while in the second case, you have no more than one potential secondary keyword.
Don't be greedy when hunting domain names with rich keywords. Although from the perspective of SEO, it is better to have 5 keywords in the URL, just imagine how long and difficult the URL will be. Therefore, you need a balance between the URL and the usability of the website in the strike keywords. It says that more than three words in the URL is too much. Maybe you will not be able to put forward good suggestions to yourself. In addition, even if you try to think of a good domain name couple, they may have taken it. In this case, the following tools are very convenient.
File and directory names are also important. Search engines usually give priority to pages with keywords in a file name. For instance //mydomain.com/dog-adopt.html It's different Good //dog-adopt.net/dog-adopt.html , but certainly more than //mydomain.com/animal- care.html。 Yes, they are easy to change. If you decide to move to another niche, for example, the keywords in the URL and the keyword advantages in the file name.
4. Keywords in page title
The title of the page is another special place because Content length limit Tags, but common sense says that long titles are the readability of bad pages. So like the URL you need, the title length is wise. Another question you need to consider is how the title will be displayed. If it is title 1, it generally means a larger font size. In this case, it is recommended that there should be less than 7-8 words in the title, otherwise it may spread 2 or 3 lines, which is bad if you can avoid it - do so.
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