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How your website makes money for you

Source: Shangpin China | Type: website encyclopedia | Date: February 21, 2012
Beijing website construction Company Shangpin China: What is your website doing? Before you can answer this question, you need to know a different answer. What is it? Is it its job? Once you know what to do, you can consider how to do it.

The answers to these questions may be more obvious than you think. For example, you might think that your Website production The job is to win the conversion. But what is transformation? If you sell products, you may think that only tourists buy quantity. But who signed to receive your newsletter or directory? They can buy in the future - maybe even in the near future. They shouldn't expect that in some way?

In discussing this issue, Mike Fleming, the writer of the Search Engine Guide, pointed out that you should not only focus on "the root cause of the existence of the website," but also consider "micro action, which marks the movement towards the prospect of this achievement." He advocated sticking to three to five actions, so that you would not lose focus. They can buy, or they may act, such as signing a brief or arranging a consultation. "Regardless of these actions, they tell you that if your website is successfully completed its business purpose," Fleming explained.

At the same time, he cautioned against simply focusing on e-commerce data. On your website, visitors may spend some time not buying or going to an obvious move to open their wallet - yet from your perspective, it is still a worthwhile visit. They look for jobs? Research future purchases? Are the products they already own supported? Can they complete the task and take them to your website in the first place? Then your website does its job, no matter whether there is more money in your pocket, as a result.

Therefore, if you need to compare the conversion rate of your website and other indicators, should you check? An obvious indicator is your website's shopping cart and checkout abandonment rate. Why didn't anyone start checking their cars after they added an item? Why don't they finish the checkout process after they have started it? To get answers to these questions and solve any problems you find, put "more money directly into your pocket," Fleming said.

Another measure that you might consider with research deals. Based on what you sell and what you offer to sell, your potential customers may do a lot of research before they actually buy something. This may involve downloading free PDF close reading information from your website, which is included in their leisure. According to Fleming, if the PDF contains the type of information that leads to conversion, then as a count of successful downloads, it should be measured.

Fleming believes that you should also measure the transfer between frequent visitors returning to your website at a specific time and how much time they visit - "visitor loyalty and proximate cause." What he means is that this is very important for many content-based websites to make their money from page visits (because of advertising). To improve this indicator, there will be such a website. In order to improve the shopping cart abandonment, the same effect has been measured for e-commerce websites, which will directly affect the bottom line.

In the future of e-commerce websites, you may want to check the average order value of another indicator. It is entirely possible to increase the number of your orders, but see your income if the average value of your orders decreases. This is another measure. You may do some wise cross selling, which may need to be improved.

By taking a closer look at these indicators, you can get a better idea of how your website works for you. You can also get a realistic picture that you need to improve. Please remember that when these indicators are analyzed by the system, you will throw out a number of scores and you will try to decipher their true meaning. Good luck!

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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