Customized development of e-commerce website

Many customers want to develop online sales models, which can be achieved by building e-commerce websites. Nowadays, various e-commerce platforms are numerous, comprehensive and professional, and even some enterprise websites have developed online shopping functions.

So many customers think that the shopping process of the mall is the same, and there is no need for customized development. In fact, this is a big mistake. Even if two different e-commerce platforms in the same industry sell the same goods, there may be different shopping processes. Different shopping experiences must be customized.

Build a E-commerce website construction First, we should understand the good purpose, decide whether it is suitable for online sales according to the characteristics of the goods, consider how to connect with the website reasonably according to the offline sales model, consider whether it is an independent sales website or help offline sales. The most important thing is how to develop a marketing model that is suitable for enterprises and has certain characteristics.

Many enterprises lack the professional knowledge of online marketing, and only try to achieve online sales without formulating distinctive needs. Finally, they can only use the general e-commerce platform development model.

One of the biggest benefits of using this system is that the website has a short online cycle, and the system has mature and stable skills, easy protection, even if the efficiency is expanded. Even if there are 99% advantages, the remaining 1% is also the biggest defect, because all shopping processes are template based, and it is impossible for enterprises to promote their own brands. Consumers can only shop mechanically when logging into the website, which has no features at all, and the user experience cannot be improved. This is a new online shopping center. Unless the products sold are unique, they lack strong competitiveness.

If customized development is adopted, although there is a lot of work to be done in the early stage and it is very difficult, if this work can be done well, the value of this platform will be very high.

We know that the daily shopping process is: registration - login - reading goods - participating in shopping cart - checkout - shipping. If a fixed shopping process is used, industry or commodity characteristics will not be divided at all. Can high-end shopping malls selling wallets be the same as those selling tea cups and kettles?

Although the main line of shopping process is similar, there are many personalized designs. For example, leather bags need physical models to display relevant functions and information such as physical objects, magnifying glasses, photo albums, and brand building, while daily necessities do not. These are differences. For example, a mall that specializes in wallpaper can also increase the experience of changing wallpaper online. Although the effect is not complex, it will have a new feeling for consumers and add a strong weight to the sales of enterprises.

Custom shopping malls must be considered from the perspective of consumers. Of course, in addition to making some "features", it should also conform to people's operating habits on the whole. These customized "features" can only be the decoration based on specifications, which can be said to be a sharp weapon different from competitors and a highlight of industrial malls.