How to deal with website demotion, which can quickly restore ranking

The decline of website ranking is something that everyone is unwilling to face, especially when your new and hard working website suddenly reduces its ranking, which is definitely not a taste of psychology. What causes our website to lose its rights? The decline of the search engine's evaluation of the website level means that the strength of the website has declined, and the keyword ranking has suddenly dropped significantly, which is usually caused by cheating and will recover itself after a period of time. After we understand what is website dropping, we will analyze how to solve the problem of website dropping.

　　 1. The space or server is unstable

If the server is unstable. The search engine is often unable to open when visiting, which can easily lead to the right reduction. This is also the reason why websites should look for the right reduction.

　　 2. The website is over optimized

Key words: high density, suspected of accumulation; The internal chain is unreasonable, and there are a lot of anchor texts in the website; Optimize for optimization, irrelevant content and titles, etc., The excessive optimization of the website will lead to the reduction of website authority.

　　 3. The website cheats

Cheating and power reduction or being K most likely occur when the search engine is updated or substantially updated, because usually the search engine only adjusts the ranking according to the normal optimization of the website, while the major update is to update the rules of the search engine. Once the rules of the search engine reach your site, power reduction or becoming K will happen as scheduled.

　　 4. The title, content and template of the website are often modified

If you modify the title, the search engine will consider you as a new page when crawling, so it will be re evaluated and included, so the weight of your page will become 0, and the search engine will accept and give weight again. Because the search engine records a page, it will write its title, so if you have nothing to do, you can modify the title of the website. If the title remains unchanged, the content changes greatly or the content is completely updated, this page may also be degraded.

　　 5. Participation of external chain or friendship chain

A large number of irrelevant external links, or malicious external links, as well as friendship links, will lead to their websites being jointly and severally liable and reduced together.

、

　　 6. The website was attacked by hackers

Websites and trojans attacked by hackers. It will also lead to the reduction of website rights.

　　 7. Website changes keywords

A high weight website is very stable for search engines. If the keywords of the website do not change randomly, the possibility of the website being demoted is almost zero. No matter how high the weight is, Website construction You may be demoted when changing keywords. Spiders come to the website through the keywords of the website. They know the website by its title. If you change the title, the spider will not know how to change the website temporarily. By the way, it will reduce the rights of the website.

　　 8. Changes in the number of websites include

The number of website records reduced to the end of the home page or disappeared completely is the performance of the website being demoted.

　　 9. The ranking of keywords drops sharply

When most of the keywords on the website rank down in a large range at the same time, this is obviously very abnormal

　　 10. The homepage of the website is not in one place

It is not the first place to use the site or domain name plus domain name to query in the search engine, so pay attention to this point, which indicates that the weight of the home page is lower than the weight of the inside page, so the ranking of keywords involved by the home page will be greatly affected.

There must be a reason why search engines reduce everyone's website rights. It is impossible to inexplicably reduce the rights of your website. I believe that everyone has a certain understanding of the reasons for dropping the authority of the website through the above information. We must pay attention to every detail of the website. Any details may lead to the decline of your website. I hope that the above information can help you.