How to improve the website optimization method in the face of Baidu engine

and seo Experts also need to pay attention to these changes all the time, and search engine algorithms are changing all the time. Through the Website production Grasp the latest changes, so that your website can win in the changes. In fact, it is very simple to become an SEO expert, that is, seize the information of changes to operate. As long as you do this, you are really an SEO expert with no moves.

Many websites have been demoted. Recently, everyone has seen Baidu search engine continue to work. In the process of website construction, there will be setbacks in operation, optimization, construction and so on. As a webmaster of a website, he should not only have the mentality of strategizing, but also have extraordinary optimization technology. As far as website optimization is concerned, he should learn "no trick wins, there is a trick". No matter where the website develops, he should have the mentality of overcoming, and innovate in the face of different difficulties, Now let me talk about how to optimize the website when the search engine algorithm changes from time to time.

So far, I have four years of experience in website optimization, and I am an SEO practitioner. In the past four years, I have accumulated a lot of experience in the optimization process. When I first started to optimize the website, I felt that the search engine algorithm was very simple. No matter what kind of website, it can be optimized to the home page of the search engine within a few months. However, as the search engine algorithm changes day by day, there have been many changes in optimizing the website now, From the initial use of portal blogs to the establishment of an external chain of independent blogs and large forums, from the initial collection of articles and pseudo original articles to the current original articles, these are all changes in the means of optimizing websites. Now Baidu, the largest search engine in China, has made a large-scale algorithm change. As far as several website optimizations accepted by the author are concerned, The whole website optimization means has entered the situation of changing the means at any time.

First look at the outer chain

In the past, what we used to do on websites was to do the outer chain. First, the search engine algorithm had the means to punish the deliberate outer chain. Drive the website forward through the external chain, and now search engines have learned to judge whether the external chain is cheating or hanging on the external chain. In the past, when I optimized the website, I only needed to buy a few high weight and PR external chains to easily improve the ranking of the website, but now the purchase of external chains can no longer bring a high driving effect to the website, Search engines pay more attention to the diversity, diversification and stability of the outer chain, which can promote the development of the website.

Look at the content again

In the past, websites only need to find some writers to write some articles at random to attract the attention of search engine spiders so that they can come to the website every day to grab the content. Secondly, search engine algorithms have changed the original and pseudo original mode of articles. With the change of search engines, those articles that deliberately fake original and plagiarize can no longer attract the attention of search engines. Now, search engines like really original articles. The author took over a website just a few days ago and wrote several 500 word articles in the pseudo original method. The search engine did not include them. Yesterday, the author wrote an original article of more than 1000 words, The article was included in the search engine within 2 hours, from which we can see the comprehensive changes of search engine algorithms to the website.

Finally, look at the code

As the algorithm improves from time to time, finally, let's take a look at the code of the website. Now the search engine has also changed the code, and now it has also captured the advertising code. Through this change, it can be seen that the search engine has also paid a certain level of attention to the integrity and quality of the code. The previous era of choosing the website building program at will may be gone forever. Now there are many free website building programs on the market, and there are many advertising codes in the codes of these free website building programs. For ordinary webmasters, it is still difficult to repair these codes. Therefore, webmasters can go to find some friends to get someone to adjust the codes, so as to ensure that the website code has perfect performance.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/