Build brand SEO with blog

In fact SEO In these years of development, it is often said that SEO should write soft articles and do the external chain. These methods have been gradually weakened. SEO should not only cater to search engines, but also focus on content and brand building. After the disturbance of Baidu K, improving user experience should be the primary consideration of all webmasters, rather than continuing to look for new shortcuts and loopholes, SEO should not go in the direction of becoming more and more low-grade. A large number of pseudo original and junk information will be killed one day. The development of the Internet and the network order are becoming more and more standardized, and junk information will never be allowed to spread. Therefore, we'd better start with content and quality, aim at improving the user experience, and build our own brand from time to time, which is the durable road!

However, we really feel that the influence of Internet information is expanding from the growth of Internet users. With the development of the Internet, blogs have stepped onto the stage of history. Internet users need to express their views on the platform of blogs. With the rapid development of the Internet, it is an indisputable fact that the Internet has become the fourth largest media. I dare not say that the Internet will surpass traditional media such as TV and newspapers. The development of blogs also provides a good platform for SEOER to exchange experience, emotions, etc. Generally speaking, promotional people will choose Sina Blog as a node to increase the external chain, mostly because Sina Blog has a high weight and is easy to be included by Baidu. As long as it is good at operation and maintenance, it will be ranked quickly. A good blog can not only promote its own Website production It can also increase the external chain of friendship, and expand its influence in a wider range. A good blog can represent the optimization ability of a website. The real professional SEOER who writes and maintains a blog actually wants to promote his brand through the influence of the blog. So how to use bloggers to create a brand SEO? Now let's ask Nanning SEO for your help.

Accurate brand positioning 1. Do a good job in product analysis.

Before creating an influential brand, each product has its own unique attributes. The first thing to do is to analyze the characteristics of the product and the particularity of the target audience, accurately position your own brand, and then develop your own promotion strategy. For example, the main business of a website is to conduct SEO training, and the target group should be people who are interested in the development of SEO optimization, so they should position their brand on professional SEO training, so as to expand a more detailed direction for promotion, such as: SEO video distance training, SEO training tutorial materials, SEO training classes and other brand feature columns.

Improve brand awareness II. Boutique blog.

There should be detailed sections in the blog for professional division, and after the brand positioning is done well. After all, people's reading habits are to get the information they want quickly and directly in the sub segments. If the blog is disorderly, users have to spend time to filter the information slowly, which will certainly kill their interest, and it will also appear that the blog is not organized and has no quality. After detailed sections, they should be filled in according to the corresponding content, that is, soft articles have the writing methods and internal and external link adding skills of soft articles, which have been mentioned in the previous article, and you can refer to them. Here, we should remind you to publish blog articles with certain depth. The articles can refer to the articles of people who have made great achievements in SEO, but they must be original and fluent, The point of view is clear, and the title is eye-catching enough. Wonderful blog posts can often make readers resonate and think, and really improve the user experience. Such blog posts can also be published on major well-known forums and websites. After review, more readers will generally share and repost, better promote your blog and brand, and improve brand awareness.

Third, expand brand influence and increase friendship links.

The most important thing to do well in a brand is to ensure that your brand is a product of good quality. Friendly links are the only way to build a brand after a blog has achieved a certain ranking. It is also necessary to build a brand slowly, including: brand positioning, brand awareness, brand acceptance, brand awareness, brand reputation and other stages. So as SEO optimization, brand building should ensure the quality of service. When you improve your brand awareness through the promotion of content and blog from time to time, the ranking will naturally follow. After all, Baidu search engine is based on the quality of content to ensure the user experience. At this time, it is appropriate to add some external links of friendship, not only to increase the way of brand promotion, but also to gain more attention and influence.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/