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Weibo Marketing Complete Practical Manual Brings Pink Silk Home

Source: Shangpin China | Type: website encyclopedia | Time: July 10th, 2012
The rapid development of microblog has reached a level that can not be ignored. As of 2011, the statistics show that the registered users of microblog have reached 400 million, and the active users have reached 68 million. Internet marketing has gradually become the sole base of microblog marketing. However, how to implement microblog marketing? How to set the goal of microblog marketing? How to allocate resources between Weibo marketing and Sousu engine marketing?

Microblog user group division

Users on microblog are composed of two groups, one is called entertainment group. They are a group with the largest number of microblog users and the most influential, and also the core group of microblog forwarding and comments. However, this group is often not the target of commercial microblog marketing, because entertainment groups often do not have enough consumption power.

The other is called target group, which is the main target of microblogging marketing. However, this user group only accounts for about 20% of microblog users, and usually only brings us a small number of forwarding and comments, because they will consider completing the transaction directly. Bosses are not free to forward dozens of messages on Weibo.

So we are facing these two groups. One is lack of money and time, the other is lack of money and time. We should use entertainment groups to forward as many as possible to target groups. This is actually about doing SEO The principle is the same. Getting more people to forward is just for higher ranking.

How to carry out microblog marketing

First of all, we need to know the most basic truth: no user is willing to pay attention to a microblog that only sends advertisements.

Therefore, when conducting microblog marketing, we need to first consider how to gain more fans. Here we only discuss live fans rather than how to increase zombie fans. If you want others to pay attention to your microblog, first of all, your microblog deserves others' attention. I believe everyone is shopping on Taobao and Jingdong, but how many people pay attention to their microblogs? It is estimated that few people really pay attention to your microblog, because fans pay attention to your microblog not because of how famous your enterprise is, but because of how interesting your microblog is.

Whether the content of microblog is interesting is the most intuitive sign to measure the quality of microblog. Fans like to forward what they think is interesting. For example, the same description of an event, "the new discovery in the physical experiment on July 2" is far from "God particle actually exists!", which makes readers interesting.

Skills of Weibo Marketing

1. In addition to releasing interesting things every day, we can also use the trumpet to drive the tuba. In fact, this is similar to the knowledge of chain wheel in SEO. At the same time, several microblog trumpets with the same goal and different directions are launched. Forward the main account information to get more fans' attention.

2. The users of microblog should be transferred to their own Website production 。 As shown in the figure below, the microblog joined by Zhongtuan branch is actually linked to ihucc.com Join page of.

3. Carry out reward forwarding activities. Although the reward forwarding activities need a certain cost, they can get a lot of attention in a short period of time and a considerable number of fans through the activities.

4. Weibo marketing is explosive, and a piece of information can only stay on Weibo for 3 days at most. So the focus of microblog marketing is to bring customers to their own websites and let fans search our websites. Therefore, microblog marketing and search engine marketing complement each other.

5. When developing microblogs, we should take advantage of celebrities. It is more effective for stars to forward a microblog for you than to post a microblog with low attention for a month, so we should actively contact celebrities. Get their attention through private mail or @, and let celebrities be used by me.

6. Microblog is instant information, and the time of release is very important. 10: The three periods of 00, 16:30 and 21:30 are the periods with the largest number of followers.

7. The amount of information released by a microblog every day needs to be limited, and releasing a large amount of information every day is equivalent to burying the information you sent yesterday. It is better to have 4 to 7 lines every day.

8. In addition to being interesting, the information released must also be humanized. It's more comfortable to greet and care for your fans every day than to push one more advertisement for them every day.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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