How to achieve the conversion rate of professional website construction?

as everyone knows, Professional website construction The relationship with website conversion rate has been repeatedly discussed by many Internet companies, and people have also practiced and explored how the relationship between them changes and affects. Through practice and exploration, I got my own point of view. As two important objects of marketing websites, users and search engines are separated. In addition to being friendly to search engines, the most important thing is to have as many users as possible to turn visitors into permanent users and customers of the website. If our marketing website has a lot of traffic, but no users call us, and no users are willing to buy our products, in other words, there is no conversion rate, then there is no doubt that the website is a failure and a tragedy.

No matter black or white, catching mice is a good cat. But in the current Internet era, it is not practical, because in addition to promoting the deeds of marketing websites, it also needs to be search engine friendly. Before that, I published an article called "Do SEO this way, don't worry about the construction of marketing websites anymore", which mentioned how to be search engine friendly. Now let's talk about how to improve the conversion rate of the website through the construction of the marketing website.

Users are our parents. Of course, we should be "filial children". In order to make users feel comfortable, we must pay attention to the user experience of marketing websites:

1. Website speed: From the perspective of user experience, website speed is the first thing that users touch that is related to our website, which can be said to be related to the first impression to some extent. If the website opens slowly, 100 visitors have 90 choices, and the conversion rate is even worse. So we must ensure the opening speed of the website. Selecting high-quality servers, cleaning up redundant code, optimizing page content, etc. are all part of the construction of marketing websites.

2. Web design: Next, users will see our home page after clicking in to open the website. The home page is like a face. Since the human face can be changed, it is necessary to take a good look at the face of the web page to leave a good impression on users. Plan a construction plan through the construction of the marketing website, learn the design of the webpage, how to match colors reasonably and friendly, and have a certain visual impact on the premise of ensuring the speed of opening the webpage. The following picture page design is simple, handsome and attractive.

3. Website content: After seeing the external beauty of the marketing website, users also attach importance to the internal beauty of the website. Now the information in the world is more than 10 times more than the population. The probability of two people meeting by chance may be only 0.00001%, but the probability of two identical information meeting another person is more than N times. Users are searching for valuable information content. If the content of the website is plagiarized, it will definitely cause users' aversion. It is better to keep originality when doing marketing website. If you don't have this ability, you can fake the original, and don't copy completely.

4. Consistent with the user's search: repeat the main content here. If the user wants shoes of size 42, the search results show size 43 or other inconsistent items. Such content is also of no value to users.

5. Web navigation: Many people may not care about the small details of Web navigation, but Mr. Packard, the founder of HP, said: "Small things make great things, and details make perfect."& Ldquo; Navigation can help users understand their status clearly, quickly find the necessary internal identity, greatly improve the user experience, effectively reduce the bounce rate, and improve the conversion rate. Therefore, attention should be paid to small details in the process of marketing website construction.

What is the purpose of our marketing website construction? There may be many voices, but I think the biggest voice is to promote the sales stories of enterprises and the conversion rate of promotion websites. But often you can't do it if you want to, so if we want to break through this barrier and bottleneck, we must do everything well, check every link of marketing website construction, and do not play a solemn and stirring drama of customers coming and going silently.