What details should be paid attention to in the revision of enterprise websites

　　 1、 Never change the title and description of a website.

From the perspective of search users, keywords guide search users to search for the content they want, saving time and effort, high efficiency and low investment. From the perspective of webmaster search engine, title is a shortcut for search engines to capture core keywords. The search engine will give the website a ranking that matches its value according to the matching degree between the title and content, the contribution degree of the website content and the voting score of the link, that is, the search website optimization ranking.

　　 Second, do not make major changes to the columns and navigation bars of the website.

　　 Enterprise website construction It is a key point that search engines pay special attention to, because there are a large number of articles related to content in the next column collection. Search engines often collect the content under this column every day, gradually increase the weight of the column, and update it every day. The column page is far more important than the article page, because there are many content supporting it, which is one of the reasons why the production project can get a good ranking. Once the column changes on a large scale, the navigation bar items will be changed and discarded at will, which will inevitably lead to the familiar content of the search engine becoming a new face, resulting in distrust of the search engine.

　　 Third, try not to change the domain name of the website.

In the process of website revision, the domain name cannot be changed as much as possible, because changing the domain name will directly affect the ranking of the website in the search engine. As for why this question is considered understandable.

　　 Fourth, carefully consider the changes in the overall structure of the website.

The overall structure of the website plays an extremely important role in the process of website revision. The website address is particularly important for whether changes need careful consideration. Just like a person who wants plastic surgery will ask you whether you want complete treatment or partial treatment. The whole modification is presented in a new state, which means abandoning all previous restarts, while some modifications are made on the original basis to make it more perfect without losing the previous style. The reason is the same. If the entire website is changed to use a new URL, then the inclusiveness and friendliness of the previous search engine will all be lost, and the trust of the search engine will also be lost. The negative impact of this consequence is conceivable, so we should be careful.

　　 5、 The problem of invalid links should be considered.

A very direct problem brought about by website revision is that there are many invalid links, which will cause loss of website traffic. At the same time, the entire website will be punished by the search engine because of these invalid links, and its influence is at stake.

　　 6. Keep the essence of the old version website.

The layout of website keywords, titles, descriptions, keywords, etc. This is the essence of the old version of the website.

　　 7、 Use Baidu webmaster website revision tool.

(1) The new and old links in the revision rule must skip 301.

(2) It is recommended that you try to use site revision and rule revision, which will shorten the processing cycle and the follow-up time for tracking your feedback.

(3) The search engine webmaster platform will review the revision rules within 0.5-2 hours, and the revision will take effect within 12-48 hours.

(4) After the modification is completed, do not clear the jump relationship immediately. Keep the jump relationship for at least three months, so that the website can avoid problems in the cause of validation failure.