What are the factors that affect keyword optimization in website construction?

　　 Website construction What factors affect keyword optimization in? Keyword optimization refers to the optimization of keyword selection and layout in enterprise websites to achieve the effect of optimizing website rankings. Relevant keywords occupy a favorable position in the ranking of search engines. The optimization of keywords is very complex. There must be keywords in the station, but the keyword density cannot be too high or too low. High density leads to too high, and low density leads to no keywords on enterprise websites. So master the existence of keywords.

　　 1. The weight of the website is low.

For new stations, keyword optimization is not good, which is proportional to the website weight. Enterprise websites with high weight can easily get good rankings. For example, if the same article is placed on a website with high weight, the search engine can collect it instantly, but it will be delayed when it is placed on a new website. What is more annoying is that an article was first posted to its own website, but was collected by a high weight corporate website. The website with high weight by default in the results search engine is the first. For this reason, we can only improve the weight of enterprise websites through continuous optimization, or avoid the edge of websites with high weight in the selection of keywords.

　　 2. The quality of the website's external chain is low.

The main purpose of external links of enterprise websites is to solve these two problems. Is it better to have more external contacts? This depends on the number of external links to the site. If a website has enough external links, it can be published every day regardless of the number. The more the better. If a website is a new site, the number of external links should be controlled within a certain range. Sending more links is not only bad for website optimization, but also may be judged as cheating.

Another problem is the selection of the external chain publishing website. Some people think that the higher the weight of publishing websites, the better. Others think that publishing to relevant websites is effective. From the perspective of user experience and relevant experience, it is better to publish to relevant websites. Publishing to a website with a low weight to the enterprise website itself is not ineffective even if the weight is high, but it is relatively difficult. Its website has a low weight and has nothing to do with the industry. It is not easy to publish on unrelated websites with high weight, because the weight is only relative. In order to increase the weight of websites, some websites refuse the external chain of small websites. Instead of pursuing false fame, it is better to establish proper relationships with friends down-to-earth.

　　 3. Links to keywords in the website.

Many enterprise websites do not pay attention to the internal links of website keywords during the optimization process. At the initial stage of the website construction, the links of each navigation in the website were well done, but at the later stage of the website, the content update was an unknown process, and the grasp of relevant keywords was not very comprehensive, so there was almost no work in this aspect of keyword links. Through the optimization of logical structure and physical structure, spiders can better grasp and build a better weight for transferring pages and page views.

The correct approach is to build an internal chain with keywords as the core. When the content appears on the target keyword on the home page of the enterprise website, make a link to the home page. When other article keywords appear, make a link to the article address (i.e. anchor text). Spiders determine the internal weight of a website according to the number of links in the website. If enough inner chains are built for related keywords, the frequency of keywords will increase invisibly, thus increasing the weight of related keywords.

　　 4. The website server is unstable.

It can be said that with the continuous improvement of network speed, the quality of website servers is getting better and better. However, don't think you have confidence in the server. Different times have different standards for judging servers. The stability and speed of a website directly affect the ranking of keywords on the website. If a spider crawls your website, the server is paralyzed and cannot be opened, and the spider cannot crawl the page, resulting in the weight of the page being reduced or even removed from the index, the keyword ranking of related pages will be seriously affected. It is recommended to replace the server in time to avoid unnecessary influence and crying.

　　 5. Relevant keywords are not included in the search engine.

When enough articles related to keywords are displayed on the search engine, and these articles are included in the search engine, it means that users have more opportunities to find them, thus greatly increasing the number of visits to corporate websites.

When we update the content of the enterprise website, we must implant keywords in the content. From the perspective of effect, it is better to implant keywords in the title and the first paragraph of the content, because when users search for related keywords, the title and the first paragraph of the content will be displayed, which is convenient for users to click and access.