Do enterprises need to plan when building websites?

To create content, depth and value, enterprises need to have some functions, which can be called functional websites. The website made by combining the network technology with the actual products of the enterprise can be called a functional website. For example, there is a furniture market in Beijing. Its suppliers are in Guangzhou and its investors are in Chengde. Dealers in Beijing send sales reports to the Chairman of Chengde by fax every day, and they often communicate with Guangzhou, so that Guangzhou can fully understand the situation in Beijing and supply goods in a timely manner.

These communication methods are usually carried out by telephone, fax, etc., This is neither convenient nor economical. If no one answers the fax, it will be more troublesome. In fact, these things can be realized online. As long as Guangzhou and Chengde are online, they can know the information of Beijing at any time and freely calculate the composite data, which is not only convenient, but also greatly reduces the cost. There are countless examples of this. To sum up, the functions of the website can be divided into: 1. information transmission function; 2. product sales function; 3. logistics management function; 4. fund management function; 5. marketing management function; 6. payment and settlement function; 7. office management function, etc.

The essence of enterprise website construction is a process of marketing integration. We should fully understand and investigate the various needs of enterprise website construction. The market situation, competition, marketing channels, methods and methods of enterprises are all the contents that need to be understood. Then, combined with Internet technology, put those suitable for online operation on the Internet for relevant operations. If it is combined with the network, it will be combined. Such a website has practical functions and meets people's needs.

Many traditional marketing experts still do not know much about the Internet, and do not know much about many functions that can be realized through the Internet, or only know a little, so they cannot ask for in-depth requirements and are not good at setting functions. At this time, they need network marketing planners. The core of website planning is how to simply reflect the functions of the website and effectively combine the functions of the website with the ci system of the enterprise.

Therefore, website design planners are essential. A successful marketing planner should have these qualities: full understanding of market rules, rich experience in traditional marketing planning, knowledge of the Internet, and noble professional ethics.