Nowadays, the importance of website development has become a well-known fact. If we don't pay attention to the power of the network at this time, both enterprises and media will pay a price for it. However, attention is not equal to blind worship. From the situation we have encountered, some users only know how to build websites with their own thinking, regardless of the overall environment. This behind the scenes thinking is not suitable for long-term development at all. In fact, sometimes it is helpful for us to take note of the changes in the general environment and the trend of website development to cater to the market. So what trends should we pay attention to in the field of website development in the future?
First of all, the impact of security in today's Internet era will be increasing
In the website construction industry, it can be said that the security performance attracts more attention than the free gold lettered signboard. As we all know, in the past year, there were too many hacker attacks, which led to the leakage of user information, Shijiazhuang website construction Of user privacy information and property. Alipay, Momo, Meituan and even Baidu have all suffered similar attacks, casting a shadow over Internet products. For enterprises, the most direct manifestation of the lack of security is that the website that has worked hard for half a day is hung up, and it has worked hard for others for half a day. These are the problems that everyone must pay attention to in the process of developing websites. Beware of fire in the backyard is not only their long-term development consideration, but also the responsibility of users.
Second, personalization is favored by more website operators
The development of the Internet has indeed inspired many websites. It can be said that there are countless peers in the field of website construction alone. Then, in the same era of websites, how to be yourself will be a very intelligent proposition. It seems that there are many car models, but only a few are famous. It's just character that makes others remember themselves. Similarly, in the website construction industry, we should also take personalization as the mainstream of website construction. Admittedly, there are many beautiful templates available on the Internet for free, but if you can download them, others can. If you use too much, it will inevitably lead to aesthetic fatigue. Especially for enterprises, personalized creation is essential. Because enterprises prefer to create a unique website with their own distinctive characteristics for their own enterprises and brands, rather than "clone" template websites. Freedom is good, but we must admit the reality of lacking individuality. Secondly, all-round after-sales service, case analysis and user communication that can be realized through personalization are the sharp tools for the long-term development of the website.
Third, the marketing website will replace the traditional display website
The first website, because of its low technical level and simple functions, is mainly a static page, which is poorly made. Mainly pictures, simple text. It has been eliminated. Later, it gradually added interactive elements, flash animation. It has brought unprecedented movement, but data is limited and information is not rich. With the involvement of the Internet, social media has a huge potential marketing market. With the continuous growth of mobile Internet, social media has more room for growth. Therefore, website production must rely on this to carry out marketing reform, which requires us to abandon the traditional display website development model. In fact, there are still many punch in companies that prefer to display. Maybe in their eyes, this can fully display their products, but don't forget that display templates are not practical, and the information packet capacity is low and rigid. Today, when social marketing is widely released, what a rational enterprise should do is not to go against the current, but to take advantage of the east wind. The management website is not the best, but it must be the most suitable. The development function of the website needs to be more reasonable, more stable and secure.
Fourth, user experience will become the top priority of website construction
Imagine why JD COM has become the leader of B2C in China in just ten years, relying on user experience, from logistics to price, from products to after-sales, JD COM tries its best. For enterprises, this golden rule is also worth obeying. Therefore, user experience will inevitably become the target of our website construction in the future. At least in my opinion, website construction will pay more attention to user experience, rather than just positioning the website on a beautiful page. What should be brought is more convenient website operation, more distinctive webpage design and richer website content. Only "simple and generous" websites will be recognized and accepted by users. In fact, user experience sometimes determines brand trust, don't you think?
Fifth, the functions and interactivity of the website will be strengthened
It can be said that traditional corporate websites are no longer suitable for the promotion of corporate brands, especially the functions and interactions of the criticized websites. Many enterprises only have the basic functions of news update and product display, and this new website construction method can not maintain traffic at all. In the process of building new corporate websites in the future, we must pay attention to the interaction of visitors, such as integrating some functions of community websites such as blogs and forums into corporate websites, randomly collecting relevant data for display, or realizing online communication, and keeping abreast of visitors' reading mentality., This is very important for the enterprise station. If readers can comment on the articles published by the enterprise and the enterprise can answer these questions one by one, then the conversion rate of the final traffic will be very high. In fact, it goes without saying that, as mentioned above, the traditional display website template is a kind of harm to the brand. The brand image conveyed by it, like a fixed copy, is just not so popular with buyers who want to change and innovate. The traditional website type's blocking of interaction also limits the right of enterprises to recover lost traffic to a certain extent.
Sixth, website development is not the end, but the starting point
Most of the time, people regard website construction as an end point of their online marketing, thinking that a beautiful website, a reliable ranking, can make their own brand. This idea might have worked five years ago, but it is clearly out of date now. Today, the trend of website construction is more detailed, especially for emerging website development markets, such as WeChat malls and WeChat websites. Users will prefer to search related category names directly rather than general content search. A good website can indeed bring considerable traffic to enterprises, but this is not the original intention of our website, nor the ultimate orientation of website construction. What we want is a reasonable website as our own electronic business card to seek broader development. Taking the website as the starting point, doing some expansion is the king's way that any website development should know and recognize.
Although website development has been recognized by many webmasters and commercial operators, we inevitably fall into our own limited thinking in the process of operation, thinking that we know the industry best. In fact, it is more reliable to position the future website construction according to the development of the industry.
