The difference between website construction has delayed website planning
Source: Shangpin China |
Type: website encyclopedia |
Date: July 23, 2012
What functions should be set up for a corporate website, how to choose the website style, and what should be paid attention to in domain name registration? Many problems are puzzling SMEs who need to build websites. Many small and medium-sized enterprises have not done a good job in station building planning, resulting in a lot of costs, but the actual effect of station building is far from the expected. A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far. In view of the phenomenon that SMEs do not attach importance to website planning at present, Shangpin China believes that website planning is a plan made by enterprises before the establishment of a website to examine the purpose of the website, and to plan the website function, style, domain name, space, follow-up promotion and maintenance, costs and other matters. A clear website construction plan can guide the website construction and facilitate the achievement of the expected purpose of the enterprise. Therefore, it is suggested that SMEs should make the following preparations before building the station: For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation: (1) Clear purpose site Shangpin China reminds that the purpose of building a website is the core issue of website planning, which determines other matters of website planning and should be very clear and specific. At present, Beijing Website construction The purpose includes the following types: exhibition type, comprehensive and detailed introduction of enterprises and products, hoping to improve the corporate image; Contact type, through the interactive function on the website, the enterprise has the network communication ability, keeps in touch with customers, and can get feedback information from customers in a timely manner; Marketing type, mainly realizing e-commerce functions; Comprehensive type includes the above three purposes. Small and medium-sized enterprises should first clarify the purpose of building a website according to their own product characteristics, sales channels and sales targets. Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose. (2) Site function should be practical The purpose of website construction determines the setting of website functions, and website functions are the way to achieve the purpose of website construction. For example: display website, with common functions such as news center, product release, video display, etc; The functions of the contact type website, message board, online consultation, data download, etc. are essential; Marketing websites are required to realize online transactions. It is good that the website function is practical, and you should not blindly pursue the "luxury" of the function. If too complicated functions lack the necessary content support, they will not be fully utilized, and the cost of building a website is high, taking up space, and will also affect the customer experience. The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience. (3) Web site to clear, sense style is given priority to The main color, website structure and design style of enterprise websites vary from industry to industry, but they should follow the principle of clarity, simplicity and practicality. For example, for technology-based enterprises, the main color is blue, which makes people feel rational and professional, reflecting the innovation of the industry; The wedding photography industry is generally dominated by bright red, which represents happiness and festivity and reflects the enthusiasm of the service industry. In addition, the whole page design of Shangpin China website should be clear in order to highlight the key points, so that visitors can easily find the content they want. Pictures, videos, flash animations, and special effects should be properly applied. Too many fancy designs will not only dominate, but also affect the access speed of the website. Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Wedding photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed. (4) Choose the right domain name Domain name is the online trademark of a website and the first door for users to enter the website. A simple domain name, such as sino web. net, is convenient for visitors to remember and access, and it is easy to get twice the result with half the effort. Therefore, when selecting a domain name, try to consider whether it is consistent with the corporate image or the corporate name and logo. It is better to be consistent with the station name so that users can link the two together. For enterprises carrying out domestic and foreign business at the same time, international domain names (. com,. net,. org) should be selected in order to give consideration to international users Shangpin China. The domain names should also use English words as much as possible to facilitate the understanding of foreign customers. Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (ihucc.com), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand. (5) Server hosting or space rental
Large enterprises with strong strength usually choose to set up their own servers based on their own huge databases and security considerations. Considering the economic strength and the size of space required by the website, Shangpin China suggests that small and medium-sized enterprises choose server hosting services or share virtual hosts with others (i.e. space leasing), so that they can save a lot of costs for managing and maintaining servers. The general website space of small and medium-sized enterprises is about 100M-200M. Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space. (6) Choose the high quality of the site
High quality website building companies can help SMEs do a good job in website planning and provide them with professional and efficient website building services. As for how to choose a high-quality website building company, Shangpin China suggests that SMEs should consider comprehensively the business qualification, website production experience and technical strength of the website building company, the level of the website building team and the cost performance of the website building company. High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration. Among the numerous website construction service providers, Shangpin China launched the integrated network marketing service of "station building+promotion" from the perspective of enterprise network marketing, which has been widely favored by small and medium-sized enterprises. In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site + promotion" integrated network marketing service, win the small and medium enterprise are widely favored. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
