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SEO is only a basic marketing method

Source: Shangpin China | Type: website encyclopedia | Time: April 16, 2012
      SEO(Search Engine Optimization_ ihucc.com ）Search engine optimization is one of the more popular marketing methods. Since 2006, Baidu Encyclopedia entries have been edited thousands of times by webmasters, which also proves that everyone gradually understands the essence of SEO.
SEO is only the most basic marketing method

Many webmasters or network companies, in order to do the keyword ranking of the website, often do not start from an overall marketing orientation, but just update the site every day, send out the chain, change the friend chain, and so on. As a result, even if the keywords go up, the order conversion is not necessarily high. Why am I so sure, because I used to be in the network company, When the customer's order comes, the down payment will be 30%, and then the payment will be effective. What about the positive practice? At the beginning of building the website, it was built to meet the requirements of SEO, which is of course true and important. When content is updated, the external chain is outsourced to businesses, and the friend chain will buy it. In this way, some words will be uploaded within a few months, and some even within a month. Because they focus more on business. But can such marketing really bring customers and profits?

However, the current SEO has gradually deteriorated. Why do you say that? Because many times, some webmasters, including companies, are "SEO for the sake of SEO". How do you understand this sentence? That is, we did not consider the issue from the perspective of multi-channel marketing. In fact, SEO is only the basis of marketing.

In fact, online marketing is nothing more than a lot of information exposure. Forums, blogs, classified information, microblogs, CPS, CPA, email marketing, distribution, parasitic marketing, QQ marketing, bidding, question and answer platforms, libraries, encyclopedia entries, etc. SEO is just a foundation. Only when you have information about your enterprise on the search engine can you make further marketing plans, which is called integrated marketing. Simple search engine optimization may bring traffic to your website, but how much can it bring? We don't deny that some websites are really powerful, with high popularity and traffic, but other people's search engines are only one aspect, and the team behind them is also very large. Simply, we don't have to compete with ordinary customers and Jingdong. We can't compete with them because their money is not our own. What should we consider?

Let me give you an example. For example, if you want to buy a certain kind of product, you may search Baidu first. Most of the websites on this product appear. Even if your information is seen by others, why do they choose you? Instead of choosing others? Customer experience? This is just one aspect. However, your information is seen through some group buying stations, and exposed through some pop-up advertisements. Your exposure rate is very high. Therefore, people are more likely to choose you, which is such a way of thinking.

What should be seriously considered is how to make full use of existing funds and organize your team or staff to do comprehensive things in this era of e-commerce. Maybe some friends think that this is just a fantasy for them. There is no capital, no human resources, and no resources. There is only technology and theoretical knowledge. However, multi-channel integrated marketing must be the future of e-commerce marketing. Because only a large amount of exposure of your enterprise information can get the "heart" of customers.
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