How to create a successful blog
Source: Shangpin China |
Type: website encyclopedia |
Time: April 19, 2012
Beijing website construction The company is looking for products in China: we have all experienced the rapid development of the Internet（ ihucc.com )。 Take blogs for example. In 2000, blogs were rare, and their scale could not be compared with today. At that time, few people really believed that blog would become an industry with rules, guidelines, competition and considerable profits, but now the number of blogs has been very large. So how to create a successful blog? The following are some guidance and suggestions given by Christian Vasile, a Romanian web designer, to newcomers.
Compiled by webmaster's home (CHINAZ. com) on April 18: We all realized the rapid development of the Internet. It is reported that in 2008, the US search engine giant Google indexed more than 1 trillion websites. But 20 years ago, the number was only 15000 per year. According to Mashable, a technology website, 150000 new websites were created every day last summer. Although it is hard to figure out how many pages Google has indexed, it is clear that the word "mammoth" can not be more appropriate to describe the Internet in 2012.
One of the biggest problems of the blog industry is that few bloggers can get investment. Large companies usually prefer to advertise on large, serious and successful blogs. Launching a blog does not mean that success will come to you automatically. You need to fight hard step by step, even to reach the state of "I am the money box". In the end, you not only gain commercial success, but also gain great industry reputation.
Among the 150000 websites generated every day, blogs have a high probability of appearing. The blogging industry has changed a lot in the past 10 years. In 2000, blogs were still rare, and their scale could not compare with today's. At that time, few people really believed that blog would become an industry with rules, guidelines, competition and considerable profits.
What is the theme?
Choosing to be group oriented is one of the most difficult things for blogs. If you can't think of the subject quickly, forget it. Personally, I think that blogging is not for making money, but for what my heart is passionate about. With a personal blog, you can record what you ate for breakfast, which may only attract your friends and relatives, but the company will never be interested in it. Almost all bloggers around the world have specific themes. Blogs in areas such as operational design, IT or sports may work best.
Your passion is more important than your theme choice. You certainly don't want to write what you don't like. It is also a way to spend money to ask a writer to write for you. However, we still face the reality, and the chance of earning back our investment is very low. When your blog has become famous and can survive in the fierce industry, it is not too late to pay for a writer. I don't agree that you should invest too much money in your blog at the beginning.
The domain name should be related to your topic. If you want to know how to choose the best domain name, click to read: Tips for Registering Domain Names. The domain name should not be too long, just easy to remember.
Design
Blogs, like newspapers, TV, websites and online magazines, have a beautiful appearance, and their role is to share information. Your main goal is to find a good design for your blog. Now, you may not be a web designer, nor can you design a theme. It doesn't matter. You can buy online paid themes that have no loopholes and support the latest WordPress. If you can't find a suitable theme (I think it's basically impossible), you can also find a designer to design it for you. But it will cost a lot of money.
host
Although it seems unimportant to choose a host service, a reliable host service company is the guarantee of your blog's success. Remember, a host failure will make you unpopular. There is nothing more troublesome than entering an error page. If your website is not professional enough on this point, it will inevitably reduce the interest of visitors to the website.
know yourself as well as the enemy
Carefully study other blogs, especially direct competitors, and this matter should be started immediately. If you want to buy one of them, you should learn how these successful blogs work. As the saying goes, knowing oneself and the enemy is invincible in every battle.
For a period of time, it is a good idea to focus on the activities of opponents. Notice how they handle blog affairs, from the length of the post to the structure of the post, the time of the post, and the way they interact with followers. You can even interact with users as they are, which will create a network and you will benefit a lot from it. Although everyone is fighting for limited online advertising fees, bloggers who help each other usually come from the same network. (Look at the Smashing magazine network. Generally, blogs that compete with each other are driven by the same protection community.)
Interactions with followers will not only bring good discussions, but also get inspiration from the comments on articles. I have gained a lot on 1WD website, and I highly admire such interactions. However, I think this way can be used as a feedback for participating in community discussions. Therefore, to maintain the attraction of the website, write articles that can trigger discussion and encourage in-depth discussion.
Suggested reading: WordPress theme selection: free or paid?
Good design is everywhere. Blogs and online magazines are often revised, even with new visual concepts, logos and layouts. Therefore, if these big name enterprises use the way of adjusting design to show their advantages, it is certainly worth a try.
Content is king, SEO is clown
Although SEO is very important, its core position is still content. Before starting to think about high rankings, go to Google to search what kind of blog content will not lose users. If the user does not leave immediately after reading the first article title, there is no need to spend money on advanced SEO optimization.
SEO can not be ignored, which everyone should be aware of. Before I go to invite SEO experts, the only thing I want to say is to consider everything clearly before making a decision. This may be controversial, but I still want to hear your own thoughts.
You can read some good suggestions from Michael Giaimo.
Find the right strategy
No goal, no football. No strategy, no successful enterprise. Blogs, like other enterprises, should be treated equally. Think about the number of posts per day or per week, the length of posts, the selection and style of pictures, etc. Finally, describe and classify your blog.
Prepare some spare articles in case you need them from time to time. I have done this many times when I wrote my blog. You will not be free to post for one or two days (because of something), so the readers will not see anything during this period of time. Therefore, you can write some articles in advance and release them in a planned way. 1WD website will send us a document plan a week in advance, which has brought us great convenience, but our competitors have not taken such measures.
It's also a good idea to make a posting plan, because readers will build reading habits around your blog. Another reason for making a good plan for sending documents in advance is that no matter whether you are free to send documents or not, users expect to see the content at any time.
Create a social networking site page
Create facebook and twitter pages before launching blogs. This helps to enhance the popularity and make everyone look forward to it. At the same time, make sure your social network account is active, at least not as unpopular as some companies' Facebook pages. It is difficult to accumulate followers from scratch, but all pages start from scratch, and then slowly accumulate millions of followers. Time is your best friend. You should be patient. Because success is a long-term effort.
Blogging is a hard job. There is a long way to success. You can't finish things, sleep well, lack motivation or even depression. But you can't see the rainbow without going through the storm.
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