How can interactive website construction retain customers?
Source: Shangpin China |
Type: website construction |
Time: 2023-06-22
A well-designed website can naturally promote the growth of the company's business and strengthen the brand. A Nielsen study found that the average time a user spends on a website is 10-20 seconds. At the beginning of browsing, if visitors find something worth further browsing on the website, they will stay longer. For enterprises, every minute counts. There may be several factors that cause the value loss of interactive websites. For better user management and better website traffic, the following 11 issues that will affect website performance should be Website construction Repair as soon as possible.
1. Low quality visual effects Many people have studied the role of visual effects in communication. In 1986, a research carried out by the Research Center for Management Information System of the University of Minnesota supported by 3M Corporation showed that the use of visual aids in demonstrations could increase persuasiveness by 43%. Low quality visual effects will hinder the possibility of website development. Marketing expert Govind agarwal suggested using high-quality pictures to attract visitors' attention, increase the number of social sharing, and even improve overall search engine optimization (SEO) if the pictures are properly selected.
2. Lack of comments or suggestions If there is no recommendation column on the website, enterprises will miss a simple and effective marketing tool. Customers are discerning. It is not enough to just tell them the advantages of the product or service. Recommendation can help enterprises build trust in products and eliminate people's concerns before buying products.
3. Lack of understanding of color Another factor that may cause weak sales of the company's website is the color matching of the website. Many researches on visual information are related to tone. Many entrepreneurs may already know the importance of brands. A strong brand can make the company stand out from its competitors and be recognized by consumers immediately. However, if the decoration of the website adopts a plain color scheme, it may lead to the loss of reputation of the website among users.
4. Obsolete information Scroll down to the position where the copyright date is listed on the page. Is the information up to date? According to the survey of SME trends, a website that looks outdated will lead visitors to shut down directly. The customer hopes to see the company's efforts to maintain the status quo. This includes regularly adding new content to the website and updating existing versions.
5. It is difficult for users to find If it is difficult for users to find your website, then the best website is useless. Entrepreneurs can develop web pages that are easy to find by search engines and customers without in-depth understanding of search engine optimization. Gwen Moran suggested using a strong domain name and carefully optimizing the page title to accurately reflect the website content and effectively use keywords.
6. Access on mobile devices is restricted Opening a commercial website on a desktop computer may be like opening an artwork, but if the website cannot be displayed and browsed normally on mobile devices, the company will lose many online audiences. Shopify, a leading e-commerce platform, used its own platform to monitor the data of more than 100000 websites, and the results showed that just over 50% of purchases were made through mobile devices.
7. It is difficult to find contact information Have you ever encountered a situation where all the sales staff seem to disappear when you need help in a store? In retail, this should not happen. This kind of online sales is also taboo. If the customer has a problem or needs help, they should be able to easily find the contact information of the website. Contact information can be different according to needs, such as video chat, which can also help enterprises better attract customers, reduce costs and increase sales.
8. Q&A page When a customer visits a commercial website, he hopes that the website will pay attention to himself. This means answering their questions and meeting their needs. A simple way is to include a FAQ page or FAQ page on the web page. The School of Marketing proposes to emphasize outstanding issues through timely answers and document retrieval. If possible, simplify the user experience by finding the answer with one click. The customer hopes to get useful information quickly.
9. Compulsory registration Asking customers to register on the website at the beginning will create an artificial barrier between customers and the company's products. According to the survey on UX campaign of user experience blog, the mandatory registry grid makes visitors unwilling to disclose personal information for fear of receiving spam. In many cases, consumers will measure whether the information they will receive is worth sharing their email address. Make every visit valuable and don't let customers do things they don't like.
10. Automatic playback of audio or video One way to annoy visitors is to set up automatic playback of audio and video on the web page. Troy Derel, a senior editor, wrote in a comment, "Nowadays, all websites play too much audio and video, which has a serious impact on the entire online video industry." Unfortunately, publishers desperate for income are still willing to provide automated advertising. In order to avoid affecting the tourists' experience as much as possible, the audio and video should be limited to 5 seconds or a pause button should be provided for too long audio and video.
11. Slow loading time The customer was impatient waiting. Even if the website is full of incredible and attractive content, if the page is too long or the user takes too long to load, the closing rate will be too high. Visitors attach great importance to their own time, so they need to build a fast website that can meet the needs of visitors quickly. Compressing images and large files is an easy way to ensure faster load times. You can use tools such as Smush.it to compress files and optimize the performance of your site.
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