Dalian website construction _ Dalian website design, website construction company - Shangpin China high-end website design

But a lot of enterprises are interested in marketing Website construction The understanding of these enterprises is not thorough, which leads to that the final results of these enterprises do not play a very good role in the construction of these websites. In order to make more enterprises realize the difference between marketing websites and display websites, and conduct scientific and reasonable operation on this basis, so as to provide scientific and technological impetus for the development of enterprises, the author makes a comparative analysis of marketing websites and display websites, as follows:

From the perspective of positioning. Traditional display websites are built from the perspective of design and aesthetics. The whole website gives people a cool feeling, allowing people to enjoy the beauty. However, it is enough for users to browse information on this platform, without considering the positioning of the website. Marketing websites have more requirements. Because the ultimate purpose of marketing websites is to win orders for enterprises, they pay great attention to the traffic conversion rate. They can not only push information for users to browse, but also let users place orders accordingly. Therefore, marketing websites pay more attention to positioning issues and target needs of users, so as to meet the needs of users and ultimately obtain corresponding orders.

From a technical point of view, traditional display websites will use more Flash animations on the page to make the website more beautiful, making the page cool. At the same time, a large number of pictures, Java applets, etc. It will be used to slow down the opening speed of the website. But at present, the ability of search engines to capture these content is still weak, so it will affect the collection of website content, which is not conducive to website ranking.

For marketing websites, in order to improve the ranking of websites, most of them use Html static pages for design, CSS style sheets and a large number of text content. The directory structure of the website is more flat, thus promoting the efficiency of Baidu Spider. In addition, the website also provides maps in XML format for easy retrieval by search engines. So there are obvious differences in technology between marketing websites and display websites.

From the perspective of marketing, although these two types of websites want to get a lot of traffic, there are also some differences. For display websites, user traffic is not necessarily required to be directly converted into orders on the website, but customers are also expected to be able to conduct online transactions with enterprises through the website display. So display websites are more for leaving a good impression, especially the first impression.

But for marketing websites, we should not only pay attention to the first impression, but also guide users to place orders directly on the website to obtain direct profits for enterprises. So when marketing, we should pay more attention to the simplicity of the website's brand and function. In addition, it is also necessary to configure an efficient customer service team to provide users with a full range of services, so that the website can be recognized by users.

It is the essential difference between marketing websites and traditional display websites. For enterprises, they need to adopt corresponding methods in technology, positioning, brand promotion, etc., to effectively enhance the role of different types of websites and provide necessary website support for the development of enterprises.