What are the characteristics of website construction in line with SEO optimization standards?

　　 Website construction Consider the issue of website participation in ranking; To be a website suitable for optimizing rankings, the premise is to solve the problem of inclusion. What are the key points to solve the website inclusion? 　　

　　 Structural issues 　　

When spiders crawl and crawl websites, they will have some knowledge of the page to judge whether the website is included. Each page of the website should have links between the superior and subordinate pages and relevant content: the home page has links to pages, the channel page has links to the home page and the ordinary content page, the ordinary content page has links between the superior channel and the home page, and the relevant content pages have links to each other. 　　

　　 1. Tree structure: 　

There is a tree trunk with branches and leaves on the branches. The tree structure does not conform to this. It only meets the requirements of home page to column page and column page to inner page. The tree structure is not suitable for optimizing ranking. 　　

　　 2. Horizontal organization: 　　

The flatter the better, it is a type, and this structure does not fully comply with the optimization. 　　

　　 3. The optimized structure is: tree structure plus mesh structure 。 　　

Each page has links to the top and bottom pages, as well as links between content related pages. 　　

There are two other considerations:

1. What is the value of links? From the perspective of users, it is the voting principle. Pages can vote each other and transfer weight to each other. There is no single page between them, so each page can be reached through at least one text link; No links belong to isolated pages, Baidu is difficult to find. 　　

2. For important content, you should be able to ask from the home page or the shallow level of the website structure. Select the important content to get the link of the home page, which content gets the higher weight. Some important interiors can be set on the home page for better weight.

　　 Problems with subdirectories and secondary domain names 　　

Why do websites have secondary domain names? For example, in the forum "bbs. baidu. com", when a secondary domain name is used, someone makes it a subdirectory. 　　

　　 1. Quantity 　　

When there is enough content and information in a column, a secondary domain name can be opened. 　　

　　 2. Association 　　

Portal websites do a lot of things, many things are concentrated on one website. If the previous columns are not relevant, the secondary domain name will be used for forced conversion. 　　

　　 3. Interlocking 　　

If the secondary domain name is enabled, try not to call each other between the secondary domain names. There is an independent site between your own domain name and domain name. If we address each other, it will lead to structural confusion. 　　

　　 4. Too many 　　

There are many national websites, many cities in the country, wide domain name resolution, and a large number of secondary domain names, which will lead to your demotion. But like 58, every secondary domain name is in operation. If the secondary domain name does not have information and management, it is likely to be downgraded. 　　

　　 The theme is very clear 　　

To make your website rank better, it is important to have a clear theme. Is there any difference between Google Administrator Tool and Baidu Webmaster Tool? Google has a theme judgment. The Google Administrator tool is an analysis of your entire site. Every website is different in Google's eyes. Search engines give you a rating and ranking through spider crawling. You are what he thinks you are. 　　

A reasonable website structure, sub directories and secondary domain names, and a clear theme are the cornerstone of the website.