Introduction and cognition of secondary domain names
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-04-11
Doing SEO website optimization The secondary directory and secondary domain name are often used in the process of. Under the name of the main domain, create a secondary directory. The theme is related to the main website and has rich content, which can directly improve the keyword ranking and promote the weight of the main domain.
For the same keyword, if the competitor is an internal page and you are a directory page, then you are in the Website construction With the same weight, your directory page will have an advantage over others' internal pages. In the case of relatively high difficulty in keyword optimization, multiple levels can be built, which is the same principle as secondary directory. Both of them promote each other through one level to improve the overall weight of the website.
The secondary domain name can also help the ranking of the main domain, but it is not as direct as the secondary directory. Many people think that I can promote the ranking of the main domain by building a secondary domain name. This is a mistake, and there are still many such mistakes. Let's take a look at some things that the secondary domain name of the website has to say.
1. The secondary domain name will distribute the weight of the primary domain name
As for the opinion that the second level and second level names will disperse the weight and lose the weight, Mumu SEO thinks it is a loose talk. How can the weight be dispersed? If you build a secondary domain name, the main domain will lose some of its weight? Not to mention that the weight is not official, and Baidu's comprehensive score for the website will not decrease with the development of the domain name. If so, wouldn't it hurt the main domain if the website opened the directory and did the inside page?
2. The secondary domain name is very related to the primary domain name
Many people think that the secondary domain name is very related to the main domain, but not much. According to Baidu, the secondary domain name has its own domain name and its own station, which is a completely independent site, with its own content and independent judgment. But it may be too absolute to say that there is no connection at all. Why do many people buy secondary domain names with high weight as marketing websites? Why would Baidu crack down on selling secondary domain names or directories for cheating? Of course, there are many reasons, but there are still some undeniable connections, but in my opinion, this connection is very small.
3. Empty shell
The secondary domain name is completely an independent website, but the website needs content. It can do completely different content, similar content, or expand the next key content of the main domain. But don't just dream about it. Secondary domain names also need content supply, and they also need high-quality content. You can optimize them as you want. There is no shortcut.
4. The secondary domain name will inherit the weight of the primary domain
This is often seen. Many people think that the secondary domain name will inherit the weight of the main domain, so when the main domain weight is high, they vowed to quickly analyze a secondary domain name. They wanted to take a shortcut, but met with a rebuff. It has also been said that the secondary domain name website is a separate site, and will not get anything from the main domain. To do a good job of this site, it needs to be done step by step. Some people will ask why Baidu's secondary domain names, such as Library, Knows, and Encyclopedia, are so high in weight? This is the result of Baidu's optimization step by step. It is not the result of the original analysis. And you only see that it is well done. What about other secondary domains under Baidu's domain name? Have you seen them?
5. The secondary domain name weight under the primary domain must be lower than the primary domain
As mentioned earlier, this question is obvious. Why should the secondary domain name be lower than the primary domain? As long as you do well, the secondary domain name can surpass the primary domain. Will your son be poorer than you?
Having said so many mistakes about the secondary domain name, let's take an example. The secondary directory is like the provinces of a country, and the secondary domain name is equivalent to the affiliated countries of the country. The rise and prosperity of the provinces of a country can directly promote the development of the country. If the affiliated country becomes an ox, this is not necessarily the case. If you are well connected and mutually beneficial, it may drive your development, but it may no longer belong to you, or even surpass you.
6. If the secondary domain name is good, the primary domain will be good
If the secondary domain name is ready, will the primary domain be ready? Two completely irrelevant contents. The secondary domain names of many websites are much better than the primary domain names. These two are not related, so if you want to promote the primary domain with the secondary domain names, you need to associate them and access the primary domain in the secondary domain names. Take Baidu for example, its secondary domain name, primary domain name and other domain names are interrelated and mutually promoting. Each domain name is independent, but it can switch and promote each other. So if you want your secondary domain name to promote the ranking of the primary domain like the secondary directory, you need to reasonably associate them, but not stack anchor text and link.
In a word, the secondary domain name and secondary directory can be used to help the progress of the main website. However, if you want to help the secondary domain name, you need to first associate the secondary domain name with the main domain, and do a good job in the construction and optimization of the secondary domain name. Although the secondary domain name will not disperse the weight of the main domain, it will not inherit the weight, No matter how well you are related to a useless secondary domain name, it will not make much difference to the primary domain. In addition, Mumu SEO suggests that when your content is not strong enough to become an independent website, you should use the secondary directory form to better perform in search engines.
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