What professional qualities should website designers possess?

Although most domestic enterprises and major Internet companies have not Website Design The division is in an important position. However, the importance of website planning cannot be denied. At present, there are not many professional website planning in China. Some are from website designers, some are from online marketers, and some are from Internet industry analysts. Generally speaking, website planners need to master a lot of knowledge and look at problems from a forward-looking perspective. Especially for companies engaged in the Internet industry, website planning is more important because it involves more strategic research and development directions of websites. Relatively speaking, website designers require relatively little knowledge of the Internet economy. 　　

So, do you want to be an excellent website designer? Generally speaking, the knowledge required by website designers includes the following:

　　 1. Good copywriting ability 　　

It is a pity that no matter how good an idea or novel an idea can be expressed in words. Copywriting ability is the most basic quality requirement of a designer. So we must strengthen the exercise in this area. 　　

　　 2. Be familiar with the Internet economy 　　

Both enterprise websites and professional Internet enterprises have certain confidence in the Internet economy to a certain extent. Perhaps the requirements of enterprise websites in this regard are slightly lower. But if you are engaged in a pure Internet enterprise, such as WEB2.0 website, network media, wireless value-added, etc. Then it is necessary to deepen the connotation of the Internet economy. Because of the particularity of the Internet economy, the introduction of any new technology or even new concept may lead to the effect of volcanic eruption, which can set up a batch of excellent websites or topple a large number of websites. Therefore, as a person who blows the bubble to the end, planners must be cautious, because the establishment of strategic direction and even the discussion of profit model are based on a deep grasp of the Internet economy. If you don't know anything about it, then the website you plan is a mere formality, without any challenge and development potential.

　　 3. Good analytical and logical thinking ability 　　

In website planning, five "Ws" can be used to comprehensively consider websites, such as website function positioning, profit model analysis, website purpose positioning. Although it is very subjective and invisible, it is really an important reference for all follow-up work. For the website function positioning, profit model analysis and website purpose positioning, it is necessary to analyze the market economy of the same industry, including the industry wide market analysis, competitor analysis, and the enterprise itself, so as to grasp the development direction of the enterprise and the positioning of the entire website from a macro perspective. The analysis of website functions and development direction needs to be based on objective data, combined with the grasp of the Internet economy. The survey content includes age, behavior characteristics, education level, etc. Number of site users. All of these require strong analytical ability and logical thinking ability. 　　

　　 4. Have a certain artistic foundation

The columns of the website and the overall style of the website, as well as the combination of website VI design and enterprise CI design, all need to have certain artistic skills in website planning, and also facilitate exchanges with artists. 　　

　　 5. Have a certain basis for program design 　　

You don't need to know much about the details of website programming, but you still need to know the basic things. This is conducive to communication with the technical department. At the same time, some functions of the website need some programming knowledge, such as basic HTML language. Asp. asp. net at least knows its working principle and basic knowledge W3C Standards XML. ajax, etc. You know nothing about XML+CSS Then you certainly wouldn't suggest that the technology department design the website according to WC3 standards. If you don't know AJAX, you don't know that using AJAX in some places can achieve the humanized design you need. If you don't know XML RSS. You won't know that you need to provide RSS Feeds on the website for everyone to aggregate. 　　

　　 6. Have knowledge of online marketing 　　

Everyone knows the importance of website marketing to websites. Especially the importance of website promotion to a website. After the website promotion is done, it is unnecessary, and it should run through the whole process of website development. Therefore, it should be considered in the planning stage. For example, whether the functions of the website need to be more humanistic. The design and production of the website is more conducive to online sales. In the process of website production, attention should be paid to the optimization of web pages, website structure and key distribution.