What are the "four basic principles" of website design?

　　 1、 Balance

If the page designed by the designer is balanced, users will feel an organic whole when browsing the page, and their eyes will naturally jump. At the same time, various elements of the page remain independent of each other, and visitors do not need to connect them directly by any means. The reason is simple, because the two check and balance each other.

1. Symmetrical balance

In Xiao Bian's opinion, symmetry is absolutely the most natural and common means of balance. This approach is often used to design very formal pages. Of course, it should be combined with many methods described below.

2. Asymmetric balance

In essence, asymmetry is not really "asymmetry", but should be understood as a higher level of "symmetry". Of course, if you are not sure about this thoroughly, the page will be very messy, so you must be careful when using it.

3. Radiation balance

It refers to the expansion of page elements around a certain point, which can form a radiation balance. This is very practical. This is easy to understand. No more examples.

　　 2、 Comparison

If the balance forms a relatively stable page framework, then the contrast can make the page show a dynamic feeling. When I say dynamic here, I don't mean to really make elements dynamic. The real connotation is to have "change". The factors that can be changed include: color, size, center of gravity, font, shape, texture, etc. If you think carefully, you will find more.

　　 3、 Consistency

Xiaobian often feels that many elements must be consistent in those successful page designs. In summary, these elements are as follows:

1. The top, bottom, left, right and middle of the layout page must be consistent. If the table at the top of the page is aligned in the middle and the table at the bottom of the page is aligned to the left, I dare say this is definitely the ugliest page in the world.

2. Think about the font, which means that the color and size of the font can be consistent.

3. The navigation bar must be identical. Generally, a separate frame page should be set for the navigation bar. The advantage of this is that when the navigation bar is updated, all other pages will be updated automatically.

　　 4、 Leave blank

Those who have studied painting know that traditional Chinese painting has the skill of "painting fish without painting water", and its essence is the use of blank space. Leave blank to give tourists more imagination space.

Leave blank and follow the following principles:

1. The blank space between elements cannot be too large. If there is too much blank, the page will appear fragmented.

2. The space between texts cannot be too large. The characters must be compact, especially Chinese characters.

To sum up, the four principles of balance, contrast, coherence and white space are the "four basic principles" of web design. In other words, they must not be dogmatic, but must be flexibly applied according to actual needs.