How does high-end website production explain to customers the importance of SEO optimization?

It is undeniable that in today's Internet, SEO optimization is to some extent the most critical component of enterprise success. However, in reality, many small business owners and CEOs are often unfamiliar with search engine knowledge, or even feel uneasy. Although they know that enterprise websites can not do without SEO optimization, they do not know how it works. Therefore, whether you are an agent or an internal sales team, you have the responsibility to persuade executives to strengthen their SEO budget. Maybe this is a huge challenge for you. It doesn't matter here, High end website production The company may help you by sharing some simple skills.

1. Help them understand the terms

Each field has its own terminology, so does seo optimization. When accountants start to get excited about their large number of spreadsheets, your eyes will darken. When you start to abolish industry ownership, people in other departments are easily lost. So spend more time teaching your readers the basics of SEO, and clearly define all the terms. And clearly define and discuss relevant indicators, so that your audience can better understand what you are doing and why you are doing it.

2. Explain why you took action

Seo is a large project, which involves a large and complex workload, and will not achieve immediate results. Or because of this, many insiders find it hard to believe in SEO, because it does not provide the results they want within the expected time. When there is no practical benchmark and clear time frame, it is difficult to convince customers of your proposed action plan. Therefore, you need to always keep in mind the overall situation or goals, and explain to your customers what you are doing and why you are doing it.

3. Fully understand the audience

As the webmaster of SEO optimization, you may have regular meetings with various audiences. Everyone from the IT department to the marketing department to the administrative office wants to know what happened and why SEO is important. IT staff want to know the technical details and any fixes or errors that need to be resolved. The marketing department will be more interested in how to attract the right audience for SEO, and the executive leader may not care much about your SEO plan. If you want to get higher support and purchase your SEO plan, you need to know your audience. You can format your presentation by "speaking their language.".

4. Documents

When you have enough communication with other people who do not understand SEO optimization, you may see a lot of empty eyes and cynicism, but don't worry, you can make up for it by using their ignorance, which is why you need documents and data to backup your SEO strategy, report and success requirements. Similarly, focus on the specific indicators that are most beneficial and interesting to the audience, keep your explanation simple, and limit SEO terminology.

5. Build your personal and SEO credibility

It may be difficult to prove the power of SEO to senior executives, and it is also difficult for you to take it seriously. How do you build your credibility and let leaders listen to you? Start with the head of your department. Write articles on behalf of the company, answer questions customers may encounter on the company's website, and provide valuable industry resources, such as operation guides. Like the website construction in Guangzhou mentioned above, you need to record all this information to show how your SEO work can help improve the profitability of the company. How to do this? Try the following:

A. Record the conversion data of natural search traffic, and equate these data with income. Set it through Google Analytics and Google's search console, so you can monitor the income from contact forms and e-commerce, which will be communicated to leaders and marketing departments.

B. Prepare a list of 5-10 competitors who are currently striving for the top 10 keywords for your company, and show the average monthly search volume of these keywords or terms, which shows that these lost opportunities are enough to motivate any executives to strengthen and support your search engine optimization work.

In short, although it is difficult to explain the importance of SEO optimization to customers, as the webmaster of SEO optimization, you still have to accept the challenge. In addition, high-end website production companies also hope that business owners can seriously understand SEO optimization and pay attention to it. You should know that an excellent SEO optimization webmaster can help enterprises use the website to bring unexpected customers.