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Four principles of the external chain: to be new, broad, and detailed

Source: Shangpin China | Type: website encyclopedia | Time: 2013-05-09
Beijing website construction The company Shangpin China (ihucc.com): external chain promotion can be said to be something that webmasters repeat every day, which is also Seo website optimization A key link in the industry. The phrase "the outside chain is the king" is considered to be the truth in the industry, which shows the importance of the outside chain. There are many ways to do external links, including blogs, forums, classified information, soft articles, B2B, videos, e-books, and so on. In so many ways, how should webmasters make the right choice?

Most webmasters will know about the promotion channels of the external chain, but they are not doing the promotion in a planned way, but doing a little here and there every day. In this way, even if it is done for a month, it will not have much effect. But if you are selective, targeted and choose the right way, you can get twice the result with half the effort. Therefore, what Xiaobian wants to discuss with webmasters is the principle of external chain promotion.

Principle 1: Be new

There is something out of nothing, something is fine, something is new. The competition in seo industry is becoming more and more fierce, and many external chain channels have been basically broken by webmasters. Take forums and blogs for example, these two ways can be said to be the easiest, and they are also made by more people, but their effect is also the smallest. Because the weight given to him by search engines is getting lower and lower. With the intensification of competition, it has become a "popular person" in the current way of the external chain through soft articles. But I guess it will not be long before the weight given by search engines to soft articles will gradually decrease after they are also used poorly. Therefore, if webmasters want to stand firm in the seo industry, they must constantly think and innovate. For example, the video can be used as an external link, and the simple operation effect is very good; You can also insert a website into the lyrics, and its reprint rate is also very high.

Principle 2: Widening

The word "wide" here means two things. One is the "breadth" of the same approach, just like the seo forum known by the webmaster. If we look hard, it is not difficult to find hundreds of seo related forums. If you have your account in every SEO forum, and if you are doing SEO related words, it is hard to believe that the ranking of this word will not rise. Another meaning is the "breadth" of different ways, that is to say, we should try our best to design the outer chain into each way. Just like all the external chain channels mentioned in the first paragraph, if you can stick to it every day, I believe the effect is unpredictable. At present, SEOER, a great master, has been strongly advocating to make the outer chain wider, which can not only attract spiders to crawl through different ways, but also avoid the loss of the outer chain when Baidu carries out major updates. This is the same reason as not putting all eggs in the same basket.

Principle 3: Be long

A lot of webmasters are doing external chain promotion in forums, classified information, directory submission, B2B, because this is the most basic and simple. If you are doing it wholeheartedly, one person can do about 200-300 external chains a day. Quantitative change will determine qualitative change, and the law of large numbers is still applicable to the promotion of the external chain. In terms of sales, even the salesman with poor communication skills will always have a list as long as he keeps seeing customers. In seo industry, quantity is also applicable in some fields.

Principle 4: Be detailed

The current search engine algorithm is being reformed from time to time, and the awareness of the outer chain is also gradually increasing. Therefore, they are also doing the outer chain. Whether you can do it more carefully will determine whether you can stand out. Take the simplest example of posting an external link on the forum. Others are also posting, and you are also posting. The effect on the surface will not be much different. But if you can send a "hot post", the click rate and reprint rate will be higher, and the storage time will be longer. Such a post can be worth more than a dozen or more ordinary posts. Taking reply posts as an example, it does not mean that we can reply to any post we see. Even if you do too much, the efficiency may not be high. But if you are responding to targeted and selective posts, such as those "hot posts", the chances of being included are greater. The same is true for posting soft articles. We need to find a website with high weight and fast inclusion, such as A5 and chinaz. If it passes the review, it will be reprinted in large quantities, which will add several external links to your website.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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