What is a website?
Source: Shangpin China |
Type: website encyclopedia |
Time: June 16, 2014
The so-called website refers to the collection of relevant web pages on the Internet, which are made according to certain rules and using HTML and other tools to display specific content Website production It is a communication tool. Just like the bulletin board, people can publish the information they want to publish through the website, or use the website to provide relevant network services. People can access the website through the web browser to obtain the information they need or enjoy the network services.
In the early days of the Internet, websites could only store simple text. At present, images, sounds, animations, videos, and even 3D technologies have become popular on the Internet, and websites have gradually developed into the form of pictures and texts. Through dynamic web page technology, users can also communicate with other users or website managers.
(1) Composition of website
A website consists of domain name, website source program and website space. The domain name is in the form of baidu Com (primary domain name) or hi baidu. Com (secondary domain name); The website space is provided by dedicated independent servers or rented virtual hosts; The website source program is placed in the website space, which is shown as the website foreground and website background. A more vivid analogy is that the website space is equivalent to a home, where many things can be stored, and the domain name is equivalent to the house number. The performance of a website is usually measured in terms of website space size, website location, website connection speed (commonly known as "network speed"), website software configuration, services provided by the website, etc., but the most direct standard is the real traffic of a website.
(2) Classification of websites
Websites can be classified from different perspectives, including asp websites, php websites, jsp websites and Asp Net websites are classified into personal websites, commercial websites, government websites, etc. according to their holders, and portal websites, industry websites, entertainment websites, comprehensive websites, etc. according to their purposes.
① Information portal websites
This type of website is one of the most popular websites at present, with the main purpose of providing information. Although such websites cover many types of work, a large amount of information and a wide audience, their functions are relatively simple. Its basic functions usually include retrieval, forum, message, and some provide simple browsing permission control. For example, many enterprise websites have columns or channels only open to agents. Typical websites of this type include Sina, Sohu, Xinhua, etc.
② Enterprise brand websites
The enterprise brand website should display the comprehensive strength of the enterprise, and reflect the enterprise CIS (Corporate Identity System) and brand concept. Enterprise brand websites emphasize creativity and have high requirements for artistic design. Exquisite Flash animation is a common form of expression. There are also high requirements for the organization and planning of website content and product display experience. The website uses multimedia interaction technology and dynamic webpage technology to build content for target customers to achieve the purpose of brand marketing communication.
③ Trading websites
This kind of website aims to realize transactions and takes orders as the center. The transaction object can be enterprises (B2B), enterprises and consumers (B2C), or consumers (C2C). These websites have three basic contents: how to display goods, how to generate orders, and how to execute orders. Therefore, such websites generally need to have basic system functions such as product management, order management, order management, product recommendation, payment management, charge management, delivery management, member management, etc. Those with more complicated functions may also need integral management system, VIP management system, CRM system, MIS system, ERP system, commodity sales analysis system, etc. The key to the success of trading websites is the quality of the business model. The e-commerce platform set up by enterprises to match their marketing plans also belongs to this kind of website.
④ Community website
Community website refers to a large website with many types and many registered users. Maopu, Tianya, etc. are such websites.
The famous Facebook (unofficial Chinese names are Facebook, Facebook or "must try", "must die") is a social network service website, which was launched on February 4, 2004. Its original purpose is to help college students get to know each other. The website is free for users, and its revenue comes from advertising. The main activities of users on the website include: creating their own profile pages, including photos and personal interests; Make public or private messages. Add another friend's group. The user's detailed personal information can only be viewed by users of the same social network (such as school or company) or authenticated friends. According to Tech Crunch (the most famous IT news blog in Silicon Valley), "in all the schools covered by Facebook, 85% of the students have Facebook profiles, and 60% of the students who join Facebook log in to Facebook every day, 85 Wei logs in at least once a week, and 93% logs in at least once a month."
Facebook provides functions such as Wall, Gift, Photos, Marketplace, Pokes, Status, Events, Chat, Video, etc.
⑤ Enterprise office and government agency website
Office affairs websites mainly include office affairs management system, human resources management system, office cost management system and website management system.
At present, more and more enterprises have begun to move from the cognitive stage of the Internet to the recognition and action stage, and put their business architecture on the web-based application system, rather than simply promoting it. The Internet also provides an extremely economical and convenient marketing platform for enterprises to explore the market. In developed countries, almost all famous enterprises and product brands have set up their own websites on the Internet, and many unknown small and medium-sized enterprises have established their corporate image and made more customers understand the enterprise after they set up their own websites online.
Government office websites use external government network and internal local office network to realize information service and office transaction processing.
⑥ Interactive game website
Interactive game websites have become increasingly popular in recent years. Generally, they are determined by the complexity of the games they carry. Their development trend is to become super giant. Some have formed an independent online world, making players unable to stop.
⑦ Paid information websites
Similar to information websites, such websites mainly provide information, but the difference is that the information they provide requires direct paid return. The business model of such websites generally requires visitors to pay per visit, per time or per volume.
⑧ Functional website
The typical representatives of functional websites are Google and Baidu, whose main feature is to expand a function with wide demand, develop a strong support system, and push the realization of this function to the extreme. Seemingly simple page implementation, but often amazing investment, considerable benefits.
⑨ Comprehensive websites
The common feature of such websites is to provide more than two typical services, such as Sina and Sohu. This kind of website can be regarded as a shopping mall for website services. Different services are provided by different service providers. Its home page is designed to include the services it can provide as much as possible.
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