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How to maintain and improve the value of microblog in the later stage of microblog marketing

Source: Shangpin China | Type: website encyclopedia | Time: May 31, 2012
Microblog marketing is one of the most effective ways for enterprises to gain brand awareness SEO website optimization Weibo marketing is also very popular. Many shopping malls have long recognized the benefits brought by Weibo, which is not only fast in dissemination, strong in propaganda concept, cheap in price, but also can maintain their own user groups. It is also very feasible to use Weibo to do e-commerce. Now, the very mature ordinary objects are to have their own matrix, such as Vancl, mobile phone ordinary customers Fan groups of ordinary customers and a series of other companies use accurate marketing methods to maintain the market, and the efficiency after the event is twice the result with half the effort. If we can own the microblog market, it will certainly bring us more benefits.

Post maintenance I: establish micro matrix
 When you reach a certain number of fans, you need to divide them into different micro blogs. For example, local specialty micro blogs can be set up in specialty malls according to regions, and the image logo and main micro blog should be the same Website production Style, the promotion of Weibo fans in the later stage can be carried out by the main account @ regional specialty website, or the release of activities. Micromatrix can only be used when microblog marketing is quite mature.

Post maintenance part 2: release promotional activities
Use some commonly used promotional activities, such as limited time discount, package mail, free when full and a series of activities to promote users' internal interaction and purchase behavior on Weibo. The activity mode should be constantly changed to make users feel very fresh.

Post maintenance part 3: product content starts with stories
 Durex has the most operations and the best results in this way. Every day, she will use a short story and insert product pictures and website links. The most important thing is that the story is published in a funny form. According to the survey, the information that men and women are most concerned about and share is wonderful articles, videos, funny passages, and men are concerned about news, The beautiful and handsome men are not the main factor to facilitate sharing, so they have obtained the click of user interest and formed an indelible brand image in the user's heart.

Post maintenance part 4: use the existing application of microblog
 The effect of the micro activity can be known. First, let's list a picture of the effect obtained by using the activity in the last two days.
For a mall, the conversion rate is the ultimate benefit, while for a microblog, fans are also the basis for the post marketing of microblog. Only by constantly increasing the number of fans can we get higher coverage. If your average rebroadcast is 10%, then only increase the number of fans. Micro activities only need a few products to get attention. Of course, there are also lottery controls. But most of them are active fans, and their marketing methods are determined according to their own industries. Not every industry can use them. This method is the best way to build a brand and increase the number of fans.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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