Analysis of the reasons for the decline of keywords
Source: Shangpin China |
Type: website encyclopedia |
Date: June 21, 2012
Ranking is unstable, and many webmasters believe that Baidu keyword ranking is unstable. Google's keyword ranking is stable. The reason for this is that the two search engines have different algorithms and different priorities. A stable server also plays a great role in stabilizing the ranking of keywords. If the server is slow and just catches up with the search engine to climb your website, if it can't be opened, it will leave a bad impression on the search engine, or even be demoted. Therefore, it must be stable on the server. When SEO When workers conduct comprehensive SEO queries on websites, keyword ranking is also the most concerned data. It can be understood that the ranking of keywords is equivalent to SEO results. SEO workers are pondering over the algorithm of search engines for website ranking every day. However, the algorithm of search engines for website ranking is unfathomable. Many webmasters, in order to have a good ranking of Baidu, reprinted a lot, and found that the effect was very poor, Baidu included very little, even if included two days later, they would delete it, and began to spend a lot of time to write the original, falling into a vicious circle. Friendly links can increase the weight of websites. Friendly links are a good way to promote websites, but the weight of websites is also dynamic and will increase and decrease. Therefore, the Friendly Links should be checked in time. If the other side is K or down, it should be deleted in time, otherwise the keyword ranking of your site will also be affected. Of course, in addition to the website content and external links that work most often will lead to unstable keyword ranking, the instability of space is also the fatal blow of keyword ranking floating. Baidu Spider can't open the page after several visits to the site, so how can Baidu give weight? Therefore, when purchasing website space, try to choose reputable IDC to optimize the website. The most common work is Website production Content and links, both of which are often slightly negligent, will affect the website ranking. Many webmasters, in order to rush for success, focus on the website promotion chain, ignoring the content of the website itself. The chain is to attract spiders, and the content is what Baidu spiders want, so the website content should be updated in a timely manner, as original as possible, although it takes some time, But compared with reprinted articles, they can attract more spiders. As time goes by, the weight of the website is high, and it is not updated occasionally, and the decline of keywords will not be too fast. The decline of keyword ranking obviously means that the website has been downgraded by search engines. One reason for the instability of Baidu's ranking is the instability of its content. As has been said above, if you reprint a lot of information, Baidu will first include it and then delete it. If you reprint outdated information, Baidu will either not include it or delete it quickly after it is included. Unlike Google, many people know that Google has more than Baidu. The quality and quantity of content have a relatively large impact on the weight of the website. Baidu has a feature that the articles just included are given a higher weight so that new content can be exposed to more people. Generally, after one or two days, the weight of new content begins to decrease, leading to the decline of keyword ranking. Another main reason for the instability of Baidu keyword ranking is the instability of the outer chain. Similar to the previous situation, Google's inclusion of the outer chain values quality, and generally does not include it. After it is included, it will be stable for a long time. Baidu is just the opposite, When updating website content, search engines prefer relevant and original content. The starting point of search engines is to search and sort out some things on the whole network into more meaningful, relevant and helpful information for users to browse. Then search engines naturally like content that is relevant and original to the website. Some websites may update some content that is not too relevant to the website, as long as they think Baidu can include it, but often the traffic conversion rate obtained by such websites is not high. The external chain represents the foundation of the website, which means the interpersonal relationship of the website. When a website is demoted, you should first check whether there are problems with other websites. If the homepage of the site is not in the first place and the snapshot time is too long, some websites that have been demoted by Baidu will lead to unstable keyword ranking, and search engines will regard them as being in the same league with the website, resulting in being punished by search engines. As for the websites that have found such friendship links, look for some relatively high-quality friendship links to replace them. It can't meet the real needs of users, let alone get praise from users, and search engines will evaluate websites according to the time and habits of each user visiting a website. The quality and quantity of the outer chain are very important to the ranking of keywords. Generally, the survival period of the outer chain is more than three months, which can be regarded as a high-quality outer chain. Such an outer chain is effective for keyword ranking. If Baidu updates, the quality of the outer chain is bad if the outer chain decreases significantly. So when promoting the outer chain, we should find more websites with high weight, In this way, Baidu can better stabilize the keyword ranking by collecting faster. A large number of external links have been included. After a period of time, repeated external links have shaken the ranking of keywords. It can be found that Baidu's external chain has shaken a lot, and Google's external chain is very stable. Therefore, Baidu optimization should focus on the stability of the external chain. The external chain of forums is generally unstable, while the external chain of blogs and classified information is relatively stable. To ensure the stability of the external chain is the key to Baidu's keyword problem. We should constantly maintain the external chain and add new external chains. Of course, there is also the reason for Baidu's update. Baidu updates twice a month and small updates once a week. The update frequency is relatively high. The original content is the fresh food of Baidu spiders. Frequent updating of the original content can attract spiders to visit the website frequently, but instead, it collects some content with too high repetition rate, which will be deleted when Baidu originally included the next update, This will result in a decrease in the number of entries, which actually means that the website has been downgraded by Baidu. At this time, it is more important to continue to update the original content to increase efforts to win Baidu's trust in the website. Of course, when Baidu has a certain weight in the website, in order to reduce the workload, you can properly collect content updates, but the time and frequency of content updates must be appropriate and stable. For example, since the establishment of the new website, the website content has been updated regularly, with 2 original articles and 1 pseudo original article every day. However, the website has not been updated due to several days of delay by other things, or because of other factors, the number of articles per day has dropped from 3 to 1. These may lead to unstable keyword ranking. Along with the adjustment of the algorithm. However, this is not the main reason. Don't cheat in website optimization. The keywords rise slowly, but they are relatively stable. Cheating comes and goes quickly. There are too many examples in this regard. The root of website optimization is to be steadfast. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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