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Does the arrival of Baidu recommendation engine indicate the end of SEO

Source: Shangpin China | Type: website encyclopedia | Date: June 21, 2012
After a while, when you search for this keyword again, you will find the corresponding Website construction Our website has suddenly improved its ranking or directly ranked first. I think this should be a small feature of the recommendation engine. Will Baidu's frequent adjustments to the search engine and the recommendation engine being developed and to be launched be hot at present SEO With the end? At present, we can't make a conclusion because I don't know what a recommendation engine is, so we all know that when you search for a keyword with Baidu and then open a website all the time. Of course, many people said that caching is the cause of this problem, so the real purpose is the same recommendation function as Baidu's new home page. In this way, it really interferes with the current SEO seriously, especially if the conservative SEO practice only focuses on the ranking of search engines in the future will have no future. Of course, this does not lead to the end of SEO, because only the Internet has people searching for information, search engines will still exist, but the amount of information may be relatively reduced in the future, Users will find more accurate recommendation information. Therefore, conservative SEO can only be achieved by slowly increasing other network channels to increase the maximum information effectiveness, such as the current SMO social media optimization) SEM search engine marketing and other promotion methods. In a word, the SEO market is becoming saturated, and innovation is necessary to break through the promotion bottleneck.

According to Liao Ruoxue, Baidu's chief architect and recommendation engine leader, Baidu has transferred technical personnel to establish an independent research and development team since last year. Yesterday, we saw a news about Baidu's recommendation engine. The team has developed "recommendation engine" technology and now has more than 100 people. It seems that I have never heard of this recommendation engine before when I followed Baidu. So what is a recommendation engine? What does it matter to Baidu search engine? Does it affect Baidu SEO?

Internet technology that actively pushes information, applications and services to users. Cross domain recommendation is based on recommendation engines. First, what is a recommendation engine? According to the official interpretation, the recommendation engine is to actively discover the current or potential needs of users. It emphasizes the use of general recommendation technology to recommend information, applications and services across platforms. Of course, this is a more technical statement, so let's see where the recommendation engine is applied to Baidu. According to Raoyue, the recommendation engine has been applied in music walkman, Baidu Knows, Baidu's new home page and other projects. These have been unknowingly applied to the recommendation engine. First of all, I have not used the Baidu Walkman. Compared with those who have used Baidu Knows and those who have used Baidu's new home page, they have indeed added similar recommendation functions. Through application discovery, they have indeed increased user experience. Of course, this is the role of the recommendation engine.

Let's take a look at Liao Ruoxue's introduction: The way people get information on the Internet has roughly gone through three generations. One of the important reasons why Baidu has set foot in the way engine is to improve the user experience. The first generation was represented by the classified catalogue. At that time, the information volume of the whole network was only tens of thousands of pages; The second generation is today's search engine, which has tens of billions of web pages and integrates more multimedia content such as pictures, videos, applications, etc; In the next stage, the number of web pages will exceed millions, and the content that meets the requirements in the search results may be hundreds of thousands. Users need to spend a lot of time to find the most suitable search results. The solution is recommendation engines. It seems that recommendation engines are the third generation products. Will the third generation products replace the second generation search engines? From the little introduction above, it can be seen that current search engines face the problem of large amount of data and repeated content. That is to say, users have a lot of selectivity when they want to get effective information, there is a lot of wanted information and there is a lot of junk information. This is inseparable from the popularity of SEO in recent years, because there is too much effective information on a large number of websites through SEO, so there is a competitive ranking. Of course, such a search user experience is still beneficial to a large part of users, which also leads to the frequent adjustment of Baidu's search engine algorithm for the recent period of time, which basically does not include duplicate information and deletes it after it is included.
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