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Precautions for optimizing links in the site

Source: Shangpin China | Type: website encyclopedia | Date: June 14, 2012
Do not link the pages of different directories to each other, which will reduce the relevance of the website. Do not link the pages of the website to the pages of a different directory. As a result, the weight of the website will be reduced. Such optimization on the site will Beijing website production The overall development is beneficial to the distribution of website weight.

The keyword ranking of the website has not gone up all the time. Many friends who do optimization will encounter this situation. Sometimes the ranking keeps for a period of time and then falls down again, so they start to find the reason. There is no violation of the external chain. The quantity and quality of the external chain are very good, and there is no loss of a large number of external chains. The external chain is showing a healthy increasing trend. In fact, I can look back at my website Seo website optimization , whether the site's link layout is reasonable, in line with the habits of search engines. The following author will talk about a few points of attention on the site links.

1、 The inner page of the article should have a link to the relevant inner page

For example, your article is a self treatment of cervical spondylosis. Although it is the best that there is no export link on the website page, you must follow the principle of page relevance when it is an undesirable internal page layout from the overall perspective of the website. Then the relevant links on your inner page must be the information of cervical spondylosis, not the information of weight loss and femoral head necrosis. This kind of content is not only what users want to focus on, but also what search engines like. Many people like to do Baidu products in the external chain, because Baidu ranks well. But the reason why Baidu knows, the library and the encyclopedia rank better is not only because its Baidu products rank better. In fact, if I look carefully, I will find that the page layout of Baidu's own products is very relevant, very consistent with the algorithm of search engines, and the user experience is also very good.

2、 Do not backlink the internal pages of the website

Backlink is a link to B on the A page. Many people don't know what backlink means. The link of page A on page B means a link back to page A on page B, which is also called a link back to page B on page A. Some webmasters like to do in site backlinks. In fact, this practice has no meaning and will not increase the weight of the website. If they do too much, it will also cause excessive optimization and lead to website power reduction. This kind of link search engine also doesn't like it. Think about it. If the search engine crawls from your page to that page, and then comes back, it will definitely cause the disgust of the search engine

3、 The page link is not good. It just links the same keyword to the directory page

If the same keyword links to the same place, the link pursues the universality of text content. This is over optimization. So my links on the same page should use different words to link. If there are many words in a page, only link once, and only link to the first keyword. The other thing is that some phrases I have merged must not be taken apart when linking. They should be linked as a word. If they are taken apart to link, the website will be degraded.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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