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Reasons for investing in PPC and SEO content development

Source: Shangpin China | Type: website encyclopedia | Date: June 14, 2012
These content will also have social and linking potential and opportunities to develop exciting and very interesting content. This will be a strong strategy. Each business is different, so the online marketing strategy is also different. The best investment evaluation of content development must be carried out for your specific business to determine your content development cycle.

Usually this week. The interest of content innovation is put into search engine optimization. Now thanks to social media and SEO website optimization Interaction, content marketing is hot again, and the SEO team and its supervisors as well as marketing executives decide the content and cost of his development. But the inferior content is not only SEO and social media. If the management is correct, the inferior content will also be paid for search.

The customer paid close attention to the development and investment of inferior content, and carried out a series of discussions. Industry experts believe that the vast majority of online marketers lack investment in SEO and search engine marketing content, and need to pay more attention to content development investment. TextBroker. Stacei, an analyst with Stacei, believes that 50% of SEO investment and 15% of SEM budget should be used for content development. However, due to the lack of investment in content development by many marketers and advertisers, the following analysis is made on the five reasons why they do not attach importance to content development investment. In the development of investment content, paid clicks are also analyzed, because in online marketing activities, the same content investment paid and organic search are beneficial.

Then you should consider content development for SEO and PPC. At the beginning, the early cycle of content investment. If you have been underinvesting in content development. Content development should focus on brand and primary products and services, because content will serve both SEO and PPC. SEO focusing on brand is not in its proper position. Google and Bing have an advantage in brand ranking, but sometimes that is not enough. If you don't do research to understand all the key words, you may have overinvestment. A good ranking of SEO content for all content does not mean that you cannot conduct independent bidding, or even different landing pages.

And it can be uploaded to a famous website, with the opportunity of content synchronization. The vast majority of people only from the perspective of SEO and Beijing website production Analyze content development from a visual perspective. This is actually a short-sighted view. If you have the opportunity to develop content. We must seize this opportunity.

Some keywords for bidding may fail. Quality score may be the only reason. Of course, the landing page is poorly matched. Google and adCent may penalize you based on the lack of relevance of the landing page. If you do well on the landing page, you should revisit the most important and highest opportunity keywords and evaluate them.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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