Reasons for stagnant keyword ranking
Source: Shangpin China |
Type: website encyclopedia |
Date: June 25, 2012
The website or server is unstable. If users encounter such problems when visiting for the first time, the website often fails to open, which is the biggest blow to the user experience. Even if your website is only broken for a few seconds, search engines may never visit this website again. They also hope that its users have a good experience and have included the stability of the website into the ranking factors. It is the most basic requirement to ensure that the website can be accessed normally. If the spider often cannot visit your website, the search engine will Website Design As a low-quality website, it will never have a good keyword ranking and user experience. Please take your seat according to your number. The solution is also included. Has the ranking of website keywords been stagnant? But no reason can be found. I listed several main reasons that affect the stagnation of keyword ranking today. I hope this article can help webmasters encounter relevant problems. 1、 Copy or collect content. This is also a major reason that affects rankings. Some websites copy or collect content on a large scale due to the lack of content. Collecting content is now a common phenomenon. The new station just launched is the most serious, collecting countless articles or pictures on the first day. Especially for new stations, it is not recommended to use the collected content, because the new station does not have any weight, the collected content will not be included, which is meaningless, and this has created an unfriendly impression on the search engine. Doesn't Baidu have an assessment period for the new station? So it's better to be honest and try to publish some original content during this period. This is also the reason why many websites haven't been included in their home pages for a month or two after they were launched. In order to increase the inclusion, many pseudo original content has been presented. In fact, this is a stupid practice. Search engines have solved this problem for a long time. They can recognize whether you use synonym conversion or disrupt the paragraphs of an article. Search engines are much smarter than I thought. If the whole article is pseudo original, it will be impossible to read. I have tried many so-called pseudo original articles, which are not suitable for human reading. This is a huge blow to a website experience, which is a strategy only used by junk websites. If you have a good weight in an old station and want to add more content, you can choose a mixture of original and collection. I don't know what proportion is most suitable. The same content search engine is how to determine which is original! One is to see where the search engine first saw this article; Second, the trust of domain names is not high; Third, which article has the most links; Fourth, whether the copied content links back to the original source; The fifth is to see the PR or weight of the website. The weight of the website and the credibility of the domain name are the focus of the collection, which is why the content reproduced by Sina from another website ranks first, while the original content ranks behind. Therefore, it is better not to collect now, and use the method of collecting and original half and half after the weight comes up, otherwise it will hinder the progress of keyword ranking. 2、 Title, keywords, and description. The title is the most important element besides the content. Search engines judge what the page is based on the title, and then give the related keyword ranking. For this reason, many webmasters stack keywords in order to get the ranking of a certain keyword, or make the title, keyword, and description the same. These methods will cause unfriendly factors to search engines. The writing of website title is very particular. It is best to be concise, not piling up, and can include the required keywords. It seems that it is true that it is not intended for SEO. For example, compared with "Taobao Rebate | Rebate | Rebate | Rebate Taobao", Taobao Rebate is much more concise, friendly and natural, and also includes the required keyword: Taobao Rebate, in one page. Is rebate website credible? Rebate website, rebate website Taobao. The same keyword should not exceed three times in the title at most. It should be summarized in one sentence, not wordy or farfetched; The second is the writing of key words. The keywords of a page are the same as the title. For example, the keyword "Rebate Web" should not be written as "Rebate, Rebate Web". Although many search engines no longer use keyword tags as ranking signals, some search engines will refer to this tag. Maybe mainstream search engines will use this tag again in the future! So it is better to optimize it as an element of a page! It also takes a lot of time; The third is the description of the page. Description pair SEO It is not complicated to write something that is also important to the user experience. As long as you briefly describe what the content of this page or website is, what type it belongs to, and what services it provides to users, the total number of characters should not exceed 80. Many webmasters write descriptions for SEO that users can hardly understand or even all of them are composed of keywords. This method may be judged as cheating by search engines, which is also a fatal blow to users' first visit experience. They simply can't understand what your website is about 3、 Links of friendship and sales. It may be manually deleted. Some webmasters will also buy a large number of black chain and dark chain, and webmasters have become the fastest and fastest way to establish an external chain in order to rank. However, all search engines are disgusted with buying and selling links. If you find that the external chain of your website suddenly increases or decreases, the search engine will pay attention to it. This is causing the sharp increase and decrease of the external chain, so it is recommended not to buy. When the weight of some websites is finally increased, some link companies will find and buy links, and the webmaster who cannot control will cooperate with him to sell links. Because most of the websites that come to buy links are of poor quality or even K lost, if you link to them, you will be demoted, and someone will report to the search engine that your website sells links, which is a bad result in the end. So don't ruin the future of the website for a little money. If you have been involved in the link business, it is still too late to stop. Another thing is that friendship links need to be treated with caution. It is necessary to find out whether the other party has any signs of being "K" or "will be" right ". Do not link with PR alone. First, we need to see how much the other party has included, whether the snapshot is normal, whether the content is healthy, whether it has been filed, how much the output weight is, whether it has used nofollow, and so on. It has been mentioned above that a "bad neighbor" will lead to your website being compromised or even endangered by K. Don't fall for other people's link bait. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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