SEO of each search engine
Source: Shangpin China |
Type: website encyclopedia |
Date: June 25, 2012
Provide users with valuable information through news, video, pictures and other search optimization methods. Satisfy the user's search purpose, improve the website's display volume and click rate, and finally achieve good traffic and benefit conversion.
The normal search results page displays vertical search results, such as pictures, videos, news, blogs, maps, books, etc., in addition to ordinary text. At present, almost all mainstream search engines have already launched vertical search, the so-called integrated search. Users can display the corresponding results by clicking the vertical search navigation at the top of the search results page.
Displaying integrated search results requires solving several challenges. First, for search engines. The layout of the search results page format used to be a text page, and the search results format was neat and uniform. Users are also familiar with the need to integrate video, pictures, text, news, blogs and other content into the same page, without appearing confused, but also real-time processing. The layout of the page format really needs to work hard.
How to compare the relevance and authority of different types of content? Previously, the returned content was web pages, followed by. Just compare the correlation between two pages, so you need to consider the weight of the website, the relevance of relevant content and Website production These factors will affect users' browsing habits. Next, Wuhan Dane It Training Center will introduce the current mainstream search engine display mode for everyone to learn and exchange.
1、 News search
To become the news source of search engines, the most important thing to enter the news search is to be included in the news source by search engines. It is very difficult for small and medium-sized enterprises. Interested webmasters can refer to the news source page submitted to Baidu and googl to be included in the news source by the search engine, which is good for the general ranking of all pages of the entire website, can improve the website weight and increase the page crawling frequency.
Attention should be paid to several aspects: the ranking algorithm of news content is different from that of ordinary web pages.
1 Release and update time
The more newly released content, the more advantages it has in ranking. Because of the characteristics of news content.
2 Original
The effect is far from the original content, reprinting the content of other news sources. Even if the release time of the reprinted content is updated, if there is no added value and no new ideas of its own, the ranking is not as high as the original content released earlier.
3 Regional relevance
News source websites in the same region have geographical advantages, and many news are regional. For example, for the news in Shanghai, the news source websites in Shanghai have geographical advantages over other regions.
4 Be sure to indicate the time and place
Such writing helps search engines judge the regionality and timeliness of news content. Please indicate the time and place at the front of the press release.
5 Website weight
The weight mentioned here is different from the PR value or other weights derived from external links. The weight of the news source website itself is also an important factor. More importantly, it refers to the page weight related to the theme.
6 Click rate
The click rate of news content has a clear direct impact. For the same news content, if the click rate of ordinary pages affects the ranking, it is just a guess or has little impact. The one with high click rate will rise faster.
7 Picture
It helps to attract attention. Pictures in news pages are often displayed and displayed in search results. Increase click through rate.
8 Other factors
The target keywords appear in the page title, URL and body, similar to ordinary pages. Will also be included in the news rankings.
2、 Picture search
You should pay attention to the following points: in order to present the image content of your website in the integrated search.
1ALT text
Because ALT text itself is the content of the picture, which is the most important part of picture optimization. It is better to use target keywords in ALT text to accurately describe the picture content.
2 Page Title
Can accurately describe the meaning of this picture. The title of the page where the image is located is also very important.
3 Text around the picture
Of course, the surrounding text content presented by the picture also indicates the picture content on a certain level. The text around the image here refers to the front and back of the image file in the HTML code, not necessarily the text around the image on the page that the user sees. Sometimes, due to typesetting, the text around the picture is very far away from the code.
4 Picture quality
That is to say, image quality also affects image optimization, image resolution and pixels. The higher the quality, the more likely it is to be ranked first. Search engines do not want to return some low-quality images, which will affect the user experience.
5 Import anchor text link
It not only indicates the content theme of the page itself, but also the anchor text used by the link imported to the page where the picture appears. It is also a description of the image content, which will be taken into account by the search engine.
3、 Video Search
Getting search traffic is actually a visit to a video website. Usually, optimizing video content requires putting video files on a video sharing website. Not your own website. This requires SEO personnel to think about ways to lead users from video websites to their own websites, such as adding titles, credits, copyright titles to videos, or including brand information in videos themselves.
The following aspects should be paid attention to when optimizing video pages:
1 Title
It is usually the title of the video you wrote when you submitted the video, and the title of the page where the video file is located. As with normal pages, target keywords should be embedded.
2 Detailed text description
The text description filled in when submitting will be displayed in the video description part of the page, similar to the title. It also needs to include corresponding keywords. Since the length is allowed to be a little longer, you can add changes of keywords.
3 Playback times
The more times the video is played, the more popular it is. Almost all video websites will display the number of times the video is played. The higher the weight given by the search engine.
4 User rating
Almost all video websites allow users to rate videos. The more you talk about it, the more users like it. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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