How to build high-quality blogs for external links
Source: Shangpin China |
Type: website encyclopedia |
Time: October 8, 2013
Here is how to use the relevant functions of the third-party blog platform to introduce the typical steps of blog brand maintenance and external link construction. The following to how to use the correlation function of the third party blog, the blog brand maintenance, the typical steps of the construction of the external links.
1. Select a blog platform to create a blog
Choose the blog platform, to create a blog
If search engine optimizers build external links of blogs, they should first choose the appropriate blog platform and obtain the qualification to publish blog posts, that is, register and create blogs. The platform is quite popular and popular. Search engine optimizers should choose Website construction The topic is related, and the potential audience of the website sales products is more consistent with the blog platform. Search engine optimization if the blog for the construction of the external links, should first choose the blog platform, and publishing blog posts qualifications, is to register and create a blog. The platform is fire, popularity is also very popular, search engine optimization should choose and their web sites related theme, the potential audience site selling products is consistent blogging platform.
In terms of popularity selection, if you want to choose a blog platform with a relatively large number of visitors and high popularity, you can use Alexa ranking to make a general comparison. The Alexa ranking of the website can be queried at www.alexa.com www.lnixs.com: In the choice of popularity, if we choose to visit quantity is large and well-known blog platform, can use the Alexa rankings do a website about comparison, Alexa rankings to www.alexa.com www.lnixs.com query:
It has been 15 years and 21 days since Sina's website was founded on September 16, 1998. The daily independent IP address of Sina is about 23.58 million people, and 28.9% of this traffic is the independent IP address of Sina blog: 23586000 * 0.289=6816354 Sina website founded in 1998 09 months 16 days up to now has been 15 years and 21 days, Sina day independent IP in about 23580000 people, the independent IP 28.9% of the traffic is Sina blog: 23586000*0.289=6816354
That is to say, the daily independent IP address of Sina blog system is about 6.81 million people. That is to say, Sina blog system, a day of independent IP is about 6810000.
Through the above method, we can roughly determine the number of visitors to the website. On the other hand, for professional blog websites in a certain field, we should consider their influence in this field as well as their visits. Websites with high influence also have a relatively high credibility of their blog content, which has a great impact on the post blog brand Marketing website construction It is of great significance to establish and attract users with clear needs. Through this method, can probably determine the total number of Web sites, on the other hand, for a professional blog site, you should consider the traffic should also consider its influence in the field, the influence of higher site, higher credibility of the blog content, it has the vital significance to establish the blog brand and has a clear demand of users.
2. Determine blog audience and set blog construction goals
Determine the blog audience, making blog construction goal
Before starting the specific blog update, it is necessary to clarify the goal of blog building and determine the goal of blog building. Before starting to enter a specific blog, need to clear the blog set goals, and determine the construction of blog target.
Blog construction here refers to the establishment of a professional blog platform, the use of blogs to promote websites, or website products or brands. For e-commerce websites, real blog marketing relies on original and professional content to attract potential buyers (or customers), cultivate a group of loyal blog readers, build trust and authority among the readers, form a blog brand, and then affect the readers' thinking and purchase decisions. Here on the blog construction, refers to the establishment of professional blogging platform, use blog website, or the website of the product or brand. The electronic commerce website blog marketing real is to rely on the original, professional content to attract potential buyers (or client), to train a group of loyal blog reader, reading groups in the establishment of trust, authority, forming the blog brand, then influence the reader's thinking and purchase decision.
When formulating the goal of blog construction, we should clarify the purpose, which is to influence the purchase behavior of users through blogs? Or pave the way for your own flat promotion? Or is it just for the external link construction of the website? Only when you first determine your own goals, the subsequent blog writing, traffic guidance, and external link construction will return some rewards. In the development of blog construction goal, should be a clear objective, is through the blog influence the user purchase behavior? Is laying the groundwork for their flat brand promotion? Or simply for the website construction of the external links service? Only when the first to determine their own goals, subsequent blog writing, direct traffic, construction of the external links back to some rewards.
In terms of details, we should roughly determine the personnel plan for blog writing, each person's choice of writing field, and the publishing cycle of blog posts at this time. Because the blog writing content has greater flexibility and randomness, the blog construction plan is actually not a strict "enterprise marketing article publishing schedule", It is a reference to evaluate blog construction from a long time. The details, it should be roughly determined in blog writing personnel plan, select each person writing field, blog post release cycle, because the blog writing content have great flexibility and randomness, so blog construction plan is not a strict "marketing article release schedule", a reference to it from a longer period to evaluate blog construction work.
3. Blog writing and updating
The blog article writing and adhere to update
After determining the goal of blog construction, you can start to write blog articles. When the blog is established and the blog is ready, it is necessary to start continuous updating according to the blog construction plan in the previous step. After determining the blog construction goal, can proceed to the blog article writing. When a blog post, after ready, you need to step on the blog in the construction plans to start continuous updates.
In terms of blog writing, it is actually similar to the content construction of the website. You can refer to the content construction method introduced in the previous chapter of this book, select a good title, content, adopt a clear structure, excellent typography and other ways to write your blog articles well enough. In the blog writing, in fact, and the content of the website construction is similar, content construction method described in the previous sections of reference book can, choose a good title, content, a clear structure, layout, excellent, will own blog article writing, do good enough.
In terms of blog updating, whether a person or a blog team, in order to play the long-term value of the blog, it is necessary to insist on writing unintelligible. The blog occasionally publishes a few pieces of news or text is not enough to achieve the purpose of blog construction. In terms of the renewal of the blog, regardless of a person or a team blog, the blog will play a long-term value, need to keep writing, blog and occasionally published several articles news or text is shortage has reached blog construction purposes.
On the other hand, regular and stable blog updates can better catch the readers' eyes and grasp the recent trends, and the micro blog brand building will bring greater help. On the other hand, regular, stable to update the blog, also can even to grab the reader's attention, grasp the latest trends, micro blog brand building more power.
4. External link skills in blog posts
The blog article's external links skills
After starting to update the blog, don't rush to build external links. Generally, wait for the blog to have a certain popularity. After the search engine has included it, consider adding certain external links when updating blog posts. External links in blog posts should appear appropriately and reasonably according to the criteria for excellent external links, For example, an external link with anchor text as the main keyword appears in the first paragraph of the body, two or three external links with anchor text as the auxiliary keyword appear in the body, and an external link with anchor text as the website name appears at the end. After starting to update the blog, do not rush to external links construction, generally have to wait the blog has certain popularity, after the search engine has included, to consider when blog update, add some external links, blog posts in the external links, should according to the judgment standard, the excellent external links properly, reasonably appear, such as the first paragraph a anchor text keywords external links, text appeared in two or three an auxiliary keywords as the anchor text of external links, is a website called the anchor text links to the end.
It should be noted that these external links with keywords as anchor text should not be added to every blog post. Never let every post in the whole blog have external links to a website. You should properly point to links to other websites, or Capricorn articles do not have external links, but text recommendation is also a good way. Of note, these keywords as the anchor text of external links are added to stop every blog post, don't let each article the whole blog has the ambition of external links to a web site, should be appropriate to some links to other web sites, or Capricorn is not external links, but the text recommended is also very good.
5. External link of blog homepage
The blog page external links
After the blog is updated for a period of time, you can consider adding some external links on the blog home page after you have a certain number of visitors and a certain number of search engines. To update the blog after a period of time, with a certain amount of access, search engines have included some after buying can be considered in the blog page appropriate increase in the number of external links.
In many current blog systems, the function of "friendship link" is provided. Search engine optimizers can use this function to build one-way external links, that is, links to websites to be optimized, without the need for websites to be used as external links for this blog. In many blog system at present, offer "links" function, search engine optimization can check the function of the construction of external links, is to optimize the site links, and does not need to do this blog website external links carton.
6. Combine blog construction with other resources
The blog construction and other resources combined
Although blogs are more suitable for general search engine optimizers to use for external links, it does not mean that blogs should exist independently. On the contrary, blog construction that has not been repaired will certainly rely on other resources to achieve better blog construction effects. Blog though search engine optimization is suitable for general for external links, but does not represent the blog should be independent, instead did not repair the blog construction will make use of other resources, to achieve a better blog construction effect.
In general, combining the content of blog posts with the content of websites, establishing exchange links with other similar blogs, joining, establishing blog circles, and finding more similar bloggers are all good ways to combine blog construction resources. In general, the content and the website blog content of the combination, and other similar blog exchange links, add, establishing a blog circles, find similar blog for more, are a good blog construction resource combination.
7. Evaluate the effect of blog construction
To evaluate the effect of the construction of the blog
Like other search engine optimization methods, it is also necessary to track the effect of blog construction, and continue to improve according to the problems found. So that blog can play more roles. At present, there is no complete evaluation model for the effect evaluation method of blog construction. However, the most commonly used network access statistics can be used to obtain the number of visitors to the blog, so as to generally know the flow of the blog, or the website access statistics system can be used to view the flow of external links on the blog to the website. As with other methods of search engine optimization, blog construction effect is necessary for tracking, and according to the problems of continuous improvement, improvement. In order to let the blog to play more of a role. Effect evaluation method for the construction of the blog, no complete evaluation mode, but with the help of visits the most commonly used network access statistics for the blog, flow and generally that blog, also can use access statistics system Web site, to see the blog external links to bring traffic to the site.
You can also use some external link query tools to query whether the external link of the blog has an effect on the website optimization, such as the external link report in the Google Webmaster tool. Yahoo external link query, etc. You can also use some external links query tool, query blog external links have effect on the site optimization, such as the GOOGLE webmaster tools in the external links report. External links query Yahoo.
Generally speaking, the steps of blog construction are relatively simple, and any search engine optimizer can adopt them. In the construction of external links, search engine optimization should have one or several excellent blogs for a long time, so that the websites to be optimized can quickly obtain high-quality external links. Generally speaking, the blog of the construction procedure is relatively simple, any search engine optimization can be used, in the construction of the external links, search engine optimization should have one or several excellent blog, this can quickly get to the optimization of the website to obtain the high quality of the external links.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
