Indirect factors that affect website keyword ranking that are ignored by us
Source: Shangpin China |
Type: website encyclopedia |
Date: June 26, 2012
However, one of the most important motivations of the author today is to make everyone aware of or find out more factors that have no direct impact on my website ranking but have indirect impact. In fact, I believe that there are more than five factors that affect website ranking or weight. Why is that? That's because the factors that directly affect the ranking have been known to the world to gain advantages from these indirect factors. I often have friends who ask me to analyze the factors of competitors' websites. They are not as good as I am. The external chain is not as good as I am. The PR is not as high as I am. The domain name has not existed as long as I am. These hard conditions are all based on the fact that there are many informal factors that affect the ranking of websites. For example, the last three points I introduced earlier are difficult for outsiders to analyze, so now more people are trying to spell out these indirect influences. This is a kind of thinking. I hope you can change the past thinking of spelling out the content outside the chain.
Or direct factors. However, many important indirect factors that affect the ranking have been ignored by everyone. It may also be that some novice friends do not understand these indirect factors. However, these neglected indirect factors are an important part of the core competitiveness of the website. We often see some positive factors affecting the ranking on the network. There are many factors that may affect the ranking of website keywords. Today, I will talk to you about what I know, hoping to attract your attention, and then find out the indirect factors that affect the ranking.
SEO people will say that PR value has no impact on Baidu's ranking. The first thing to say is PR value. The author's view is exactly the same, Google PR value has no impact on Baidu keyword ranking. But this is just a superficial view. What are the indirect factors? The indirect factor is that many people don't understand SEO Novice will attach great importance to the PR value, and will regard the PR value as one of the important judgment criteria on the exchange of friendship links. This is also true for some large websites. There will be obvious requirements on the exchange of friendship links, that is, the PR value should be more than. As you know, friendship links are high weight external links. If my domain name has a PR value, it will be relatively easy to exchange high-quality friendship links. The author feels that this PR value is like a diploma in real life. Everyone says it is not important, but they will look at it. That's why many people buy domains with PR values. On the one hand, they have weight and are easy to include. On the other hand, high PR values can facilitate the exchange of high-quality friendship links. This is to say that the PR value has no direct impact on the website ranking, but has an indirect impact. You can see from this point.
At the beginning of the search engine, it is actually an attractive description. The three most important tags for ranking are title tag, description tag and keyword tag. However, except for the title tag, the other two tags have basically no direct impact on the ranking. Although they have no direct impact, they still have indirect impact. What is the indirect impact? That is, according to Baidu's click principle, the more users click on a site, the search engine will think it is an excellent site. Of course, this is a whole process, including PV stay time, return visit rate, etc. But the description is the most important information that users see at the beginning of the site. According to an eye browsing test, the eye browsing description is more than the title. Think how important it is to have an excellent description and a description that users can click on. If you don't do a good job in this step, even if your website does a very good job in every aspect, it is also likely to fail to meet users. If you write a good description, the content can also satisfy users. Even if other people's content is the same as yours, users will still choose your user's choice is a powerful vote on your site, so that search engines will more recognize you. You can see that although the description has no direct impact on the ranking, its indirect impact is already huge.
You may also think it strange that microblogging should follow Website Design You can't hit eight strokes. In fact, microblogging is becoming more and more influential, and its ability to access is no less than that of search engines. So now search engines also attach great importance to microblogging. Some time ago, I should see that Baidu is displaying microblogging information in real-time hot spots, and also the influence of microblogging. However, due to the influence of real name system and privacy, Baidu can no longer display microblog content, which is to show that search engines attach importance to microblog. Many people may ask what is the impact of microblogging on rankings. The cumulative ability of microblogging on users is quite strong. If a large amount of traffic comes from your microblogging every day, search engines will think your site is a website with a user group. A website with targeted user groups is a search engine worthy of the respect of search engines. Why dare not K Sina? Because people have user groups, of course, this is only one of the reasons. A website with a user group indicates that it is a website worthy of user trust, otherwise, how could someone visit your website every day? Therefore, microblog traffic will increase the trust of your website in search engines. It seems that although microblog has no direct impact on ranking, it is also useful to indirectly gain the trust of search engines to increase the weight.
Some people may think it is more mysterious, and then the influence of radical media propaganda. Radical media will also have an impact on websites. It is totally like this. As people are paying more and more attention to search marketing, they often add such a sentence in TV and some media advertisements. Baidu can find the website by clicking XXX (XXX refers to the brand name of the website). Do you know what role users can play when they come to the website by searching my brand name? If you want to answer this question, I'd better first understand that each search engine has a keyword thesaurus. When your brand words rise to a certain level, they are automatically listed in the thesaurus by the search engine. What's the advantage of this? In fact, it's the same as the influence principle of microblog in the previous point, but the way of presentation is different. That is, when you come to the website through brand words, it is obviously aimed at your site. Through this, you can also see how many user groups there are on your website. Of course, this is only one kind. Another kind is that the publicity on paper media leaves a link, and users enter the website directly to the site. When the number reaches a certain level, search engines will also think that you are a website with a targeted user group, because this is more targeted than searching your website brand words, These seemingly unrelated but indirect connections are huge.
Of course, it will also be very useful later. Why is it obvious at the new station? As you know, Baidu's review time for new websites is getting longer and longer, but there is a good way to shorten the review time of websites is to promote. Here is another thing for you. Finally, promotion has a great impact on website ranking, especially in the early stage of a website (referring to a new website). That is, many people think that Baidu bidding websites will give better rankings, and many people told me that they feel this way. In fact, such a new site just went online without any traffic, and the search engine does not know whether it is good or bad, but as long as your website is promoted, there will be data. The search engine can see whether your site is good or bad from these data, such as how much PV value, how long the user stayed, and whether the user loyalty is high or not. If these data are fairly good, the website will naturally be audited by the search engine in advance. It can promote the ranking. Of course, the same is true for some actual promotions, such as video promotion, QQ promotion, email promotion and other promotion methods. These promotions are just to give the search engine a copy of data to trust my site. The later stage is to circle users. In the future, the website must be able to win the search engine with a larger user group. These factors also seem to have no direct impact on website rankings, but their indirect impact is also immeasurable. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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