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Importance of the website inner chain

Source: Shangpin China | Type: website encyclopedia | Date: June 26, 2012
But I didn't reflect on my work, and many webmasters complained seo It's getting harder to do. Is it not to satisfy users or altruism, or is it done out of selfish motives? Being seo is the same as looking for a partner. To catch up with the other person, you should first leave a good impression on the other person so that the other person can have a deep relationship with you instead of talking about marriage with the other person at the beginning. Do you think it is so reliable? All aspects of the external chain, content, and internal chain should be made great efforts, and no one should be biased, Website production It's for profit, not for ranking.

But the importance of the website chain may be many webmasters have ignored doing seo not only considering keyword ranking but also considering PVIP bounce rate. A good layout of the inner chain can not only improve the crawling speed of spiders, but also the importance of website content and the outer chain. It can also improve the stickiness of users, which is very helpful to the conversion rate.

Most of the access portals of the website are home pages, and spiders crawl the pages through links. Both the inside page and the home page belong to the page. However, it is impossible to display all the contents of the website on the home page. At this time, I can provide links to the inside pages on the home page or provide corresponding hyperlinks in the body of the inside pages that spiders can crawl or at the end of the article, which will increase the exposure of the inside pages and increase the probability of being included.

That's a very wrong thing to do. Because then the spider will have to follow the link again to crawl your website will fall into an endless cycle of wasting search engine resources, and found that many webmasters like to add their own home page links at the bottom of the website or friendship links. In addition, the non allocation of weights in the site is determined according to the activity (PV value). If the weights in the site are all allocated to the home page, then the weight of the internal page will be low, right? Many webmasters put N keywords or even long tail words on the front page title to do rankings, which will not be stable even if they do rankings. Users will search for long tail words only when they find that they cannot find the content they want when searching for short words, but the page you give is a home page. Isn't that a trick? Can the bounce rate be low?

There is also a related blog and recommendation blog on the left. I don't have a screenshot. You can compare them according to your Sina blog. The construction of the internal chain must be based on the quality of the articles. You can see the following case of Sina blog to understand the difference of navigation on some pages as shown in the screenshot below. If others haven't finished browsing the articles above you, your work below will be wasted. For this page, I can only operate more articles below the article and hyperlinks in the article. For example, the reasons and solutions for different website snapshots in the related articles below are two articles. You can directly add anchor text links in the article to guide users to browse. Such anchor text is valuable and useful rather than deliberately adding keywords I need in the article. If it is not required by users, it is better not to do it, because the links that no one clicks will definitely be classified as junk links in the future.


I can't manage Sina blog, but I can reasonably use my own website. As for the wonderful pictures and texts on the left. Advertisements and articles can be mixed together rather than all advertisements. Pictures and article titles are very attractive to users. Don't think that the optimization of the site can be achieved in one step. I will continue to explore and study the needs of users so as to transform users into customers instead of just attracting traffic.
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