It's not a good thing for SEOER and webmaster to be demoted by Baidu. But it is not necessarily a bad thing. As the saying goes, "In a crisis, there is an opportunity." Huainanzi · Human Education said, "It is a blessing in disguise." As long as I really reflect on this event of being demoted by Baidu, and according to Baidu's "Measures for low-quality sites have taken effect" And Baidu's Search Engine Optimization Guide 2.0 redefines the direction of my station, and works hard from time to time. Such a small setback, in turn, is the beginning of victory, and can turn bad things into good things.
It's really a heavy loss. However, it must be pointed out that the loss has been inevitable. Now the right to be demoted should focus on how to use this opportunity to adjust the website's operation strategy. The Baidu earthquake, which started on June 22, "although Baidu said that" this upgrade will only affect 5% of the search traffic "can be for every website whose right to be demoted. The website that has been demoted by K will see the light again. As the old saying goes, it is not too late to mend the wounds. "
It's really a heavy loss. However, it must be pointed out that the loss has been inevitable. Now the right to be demoted should focus on how to use this opportunity to adjust the website's operation strategy. The Baidu earthquake, which started on June 22, "although Baidu said that" this upgrade will only affect 5% of the search traffic "can be for every website whose right to be demoted. The website that has been demoted by K will see the light again. As the old saying goes, it is not too late to mend the wounds! Next, I will take the example of "Measures for low-quality sites have taken effect" of Baidu's anti spam team to dissect a website whose rights were demoted in the 622 Baidu earthquake to see why it was demoted, where the main problems are, and how to improve it. Of course, for well-known reasons, we can only tell you that this is a regional industry portal with a domain name history of more than three years.
On June 22, according to the SEOER who maintained the website. The website suddenly appeared many links by K homepage or even K station. At the same time, Baidu's collection volume fluctuated from high to low, changing dozens of times a day, and keyword ranking dropped sharply. Site: website query and domain: website query, the website homepage was not in the first place. Although he was very anxious at that time, he still focused on stability. In addition to deleting the friendship links on K homepage and even K station, he still added website information, built external links, observed the situation, and did not do anything special.
Baidu's weight on the website has changed to zero, but by June 25 (Monday), the situation was still no better. So SEOER maintained this website and contacted me through QQ, hoping I could help. This SEOER told me that the domain name of this website has a history of more than three years. It was revised twice last April and this March. After the revision in March this year, the number of Baidu website entries and the ranking of website keywords declined significantly, but after a period of time, some of them came back. Before June 22, the number of Baidu entries reached 4830. Baidu's weight was 2. It thought that it had passed the shock period of revision safely
I found two problems: first, the content of copy and pseudo original is too high. I looked at the website. In particular, what netizens upload is directly copied from other high weight websites. Even in the content of the website, it is found that there is a user uploaded image with other website watermarks. The content is as original as possible, or add changes, but there is no way. The news is originally objective. The SEOER answered my question, but he had always ignored the similarity of the things uploaded by users, and only paid attention to the originality of the news content uploaded by himself, Even if the website uploads original information content, the website has not done a good job. At most, it is fake original, and it is of low quality.
According to the SEOER, the second is the quality of the outer chain. In September of last year, the website Baidu domain: less than 8000 website queries, and now Baidu domain: 14000 website queries, but I found that there are too few high-quality external chains, and only a few external chains in Baidu's home. The vast majority of external chains are the external chains of BBBSP and classified information specifically named in Baidu's Search Engine Optimization Guide 2.0. In addition to friendship links, the relevance of the external chain is very low, and there are too few effective external chains that can be clicked by users. In the process of external chain construction, the website did not organically combine the website SEO external chain construction with website promotion. Later, he told another person about the power reduction of this website SEO A friend asked him to have a look and talk about his views.
It is believed that after several days of observation. The main problem of the website is that first, in terms of website optimization strategy, the website has two obvious loopholes: first, this Website production The keywords with good rankings are too concentrated on the home page, which is easy to be over optimized, and the user experience is not good; Second, a healthy website traffic is brought by search engine traffic, loyal user traffic and other network promotion methods. The search engine traffic is unstable, and the proportion of the website traffic should be controlled within 50% as far as possible.
The life and death of the website is completely tied to the search engine, but the website is completely "walking on one leg" only doing SEO and has not really found other effective online marketing methods as a supplement. The risk is great. He said that although the website home page has a higher weight, as long as the keywords are written into the title tag of the home page, it is easier to do it, but from the user's cost, more website home pages are just guide pages, and only the inside pages can give full answers to the problems that users care about. Therefore, only after more keywords are added to the inside pages and a keyword "inverted pyramid structure" is formed, can such keywords optimize the user experience, the weight of the home page website really be effectively improved, and can effectively prevent the excessive optimization of the home page of the website from being punished by the search engine.
Make sure that SEO is now the most effective means of network promotion, then 13. In the search engine optimization work, because Baidu is absolutely strong, many website keyword optimization is only aimed at Baidu, and other search engines are regarded as the drooping skin on the neck of a cow, It's all about crying
I can see that, secondly. This website is intended to be an industry portal, but it is always focused, which means that there is no focus. "A website involves everything in the industry, but it can't do anything deep and find a breakthrough, which is the crux of the problem
Each website operator must first consider the following questions: where is the profit point of the website. What is the profit model? Is the profit model feasible? If not, how should we improve it. But it is certain that these questions of the website don't mean that SEOER may not even be able to tell the boss of the website and the website's plan, which means that the website has been working for more than three years and can't even tell where the potential core users of its website are, let alone the establishment of the website's user growth system. This is the most terrible way to do SEO, which is ten thousand times more terrible than being demoted by Baidu, K homepage and K station.
He also suddenly realized what he said. The reason why this website has never been able to find an original way is that, in Kunming's words, it is greedy to eat more than it can chew. "It wants to do everything, but it can't do anything well, and nothing can go further. It can find a way to form the unique content (core competitiveness) of the website. There is only the pseudo original that is exhausted every day, and the whole" content is just meaningless cross keywords " Such optimization will not work well even if it is not demoted by Baidu.
But Baidu's inclusion of the website information is still very timely, although the website has been downgraded by Baidu.
Basically, what this website uploads these two days is still Baidu Seconds. This view is also supported by the website monitoring data in recent days. In addition, Baidu's coverage rose to around 6400 when it was the highest (fluctuating), but so far, Baidu's weight is still zero, and Baidu's traffic is very small - these data finally just look beautiful "flowers in the water, moon in the mirror"
It is just an effective means of website marketing promotion - URL promotion. In addition, this example of a website whose right has been downgraded tells me again that website SEO is not the whole website operation. The essence of all website promotion means is content promotion. Only by organizing targeted content that "reflects the core value of your website" for your potential core users can you truly attract potential users. Such promotion, including SEO means, is really effective promotion.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
