How to make website SEO optimization scheme
Source: Shangpin China |
Type: website encyclopedia |
Date: July 25, 2012
Whether we do it for our own website SEO Whether it is to optimize your company's website or provide customers with SEO services, we all hope that you can prepare a detailed SEO plan before the start of SEO work. Don't be afraid to spend time. Only by working in a planned way can we greatly improve efficiency and achieve twice the result with half the effort. If there is no good plan, it may take more time to sort out ideas later. Whether we for his own website or to their own company's SEO site optimization, or is to provide the customer SEO service, hope everybody can do in SEO before work began a detailed scheme of SEO, do not be afraid of time-consuming, only in a planned way to go to work, can let the efficiency is greatly improved, achieve more with less, if not a good plan, may be behind will take more time to sort out ideas. Seven steps of website optimization: Website optimization seven steps: 1. Determine the goal of seo Sure seo's goal 2. Be familiar with customers' products and services, and study competitors Familiar with customer's products and services, the competitors 3. Analysis of customer user groups and determination of website keywords A customer group analysis, how your keywords 4. Website modification and internal website optimization Website revised and website internal optimization 5. Website external chain construction The website chain construction 1、 Confirm SEO's goal: After business negotiation with customers, customers should confirm the final SEO goal of website optimization. Only with a clear goal can specific work be better arranged. This goal can be long-term, strategic, or short-term, but whether it is short-term or long-term, we should not set a goal that is impossible to achieve on the premise that our goal setting must be achievable. Then decompose the goals into specific monthly, weekly and daily stage goals. In business negotiations and customer is customer to confirm the final seo site optimization goal, have a clear goal to a better plan for the concrete work. This goal can be long-term, strategic, also can is short, but no matter the short-term or long-term, our goal setting must can realize, under the premise of don't set a goal out of not being able to complete it. Then will target decomposition to specific monthly, weekly, daily stage goal. 2、 Familiar with customer's products and services, the competitors: Sun Tzu's Art of War says, "Know yourself and your enemy, and you will be in danger". Before starting to optimize, you should first learn about customers' products and services, and study competitors Website production situation. The customer's products and services can be understood through the customer's website or through direct communication with the customer, focusing on the points from which to analyze competitors. Sun tzu have cloud: "the enemy, can put through great skill and dangerous", proceeding to optimize before going in to understand first customer's products and services, and the competition website. Customer's products and services through customer web site or can be directly communicate with the customer to understand, write down what some analysis from key competitors. (1) Basic data: website age, volume, rate, snapshot freshness. (You can use Aizhan tool to query) Basic data: website age, included quantity, included rate, snapshots freshness. (can use love stand nets tools inquires the) (2) On site optimization: TITLE design, description writing, emphasis text, paragraph titles (H1, H2, etc.), URL processing, link depth, use of Nofollow, optimization of content pages and content pages, etc. In the station optimization: the design of the TITLE, description of writing, emphasizes text, paragraph headings (H1, H2 and), URL processing, link depth, the use of the page directory Nofollow, and the content page optimization, etc. (3) External data: quantity and quality of the external chain, the external chain of the whole station, the external chain of the home page, and brand awareness. External data: the quantity and quality, station the chain the chain, the home page chains, brand awareness. We need to establish a data model through these aspects, record each item in detail, and write it into the scheme We will through the several aspects of the content to establish the data model, will each detailed records down, written in the scheme 3、 A customer group analysis, how your keywords:
Analyze and understand customers' user groups, target users of the website, target users required by different website properties are different, do accurate customer marketing, and do not go to SEO for SEO. After determining the user group, start to study and analyze the keywords of the customer's website. The principle of selecting keywords is to be user oriented. From the perspective of users, analyze what keywords they will use to search the website's products and services. At the same time, communicate with customers to determine the keywords of the website. The core keywords of the customer's website need not be hot but accurate! Analyze and understand customer user groups, the goals of the web site users is what kind, different web sites nature need to target user is different, do precise customer marketing, not for seo and to seo. In determining the good user group began to research and analysis customer site keywords, choose the principle of keywords in web site as the guidance, from the point of view of the user to analyze what they will pass keywords to search the site of products and services, but also communicate with the customer, make sure the site keywords, the core of the customer website keywords doesn't have to be popular but precise! Methods for analyzing and determining keywords: The method of analysis to identify key words (1) Research competitors' website keywords Research competitors websites keywords (2) Keyword mining tools: Baidu background keyword query tool and Aizhan keyword mining tool are especially recommended here. Key words mining tool: here particularly recommended baidu backstage keywords query tools and love stand nets keywords recommend mining tools. (3) Search engine drop-down box and related search Search engine drop-down box and relevant search (4) Long tail keyword mining of question and answer platform Q&a flat head of tail keywords mining 4、 Website revised and website internal optimization: The websites that customers need to optimize are generally unreasonable and need to be modified, which generally depends on the customer level. This factor is temporarily ignored. Customers need to optimize web site will generally not reasonable place, need to modify website, general as customers level up, here ignored the factors. (1) Dynamic website is modified to static or pseudo static (technical support is required) Static or dynamic website modified into pseudo static (need technical support) (2) Unified URL and 301 redirection. URL unity, completes the 301 redirected. (3) Add website maps, friendship links, 404 error pages, etc Increase the site map, link plate, completes the 404 error pages, and so on Internal optimization of the website: write the content description of title and description tags, do a good job of site links, pictures and ALT tag description, reasonably layout keywords and keyword density, do a good job of relevance of page content, adhere to the update of original article content, etc. Internal web site optimization: title, description tag content description of writing, completes the sitelinks, pictures and ALT tag description, reasonable layout keywords and keyword density, completes the page content related, adhere to the original article content update etc. 5、 The website chain construction ： We should pay attention to the relevance and universality of the website outer chain construction. There are many ways to build friendship links. There are friendship link exchange, soft article submission, directory submission, independent blog, forum signature, classified information, yellow page website, submission for collection, social promotion, microblog promotion, etc. Here we focus on the methods of friendship link exchange. Website construction should pay attention to the chain correlation and universality. Construction method are many links. There is friendship link exchange, soft wen submission, directory submission, independent blog, BBS signature, classification of information, the yellow pages, submitted to hide, search website promotion, the socialization of bo promotion and so on, the key here speak links switching methods. In Zhou Duo's external chain construction, Xiaoquan prefers to exchange friendship links. A friendship link with a high relevance weight can be worth N external links, and has a great effect on the ranking of the website. Many webmasters have a deep understanding that the principle of friendship link exchange is to prefer lack to abuse, and good friendship links can play a great role in the ranking of the website. On the contrary, poor and junk links may lead to the failure of your hard work for several months. The way of exchange of friendship links is to join the QQ group of friendship links to exchange, which is usually difficult to exchange. The best way is to submit the website to the friendship link exchange platform and find the friendship link you want. The go9g0 friendship link exchange platform is particularly recommended here. The go9go platform is one of the best in Xiaoquan's Zhouduo friendship link exchange platform. The industry segmentation of friendship links is very accurate, and it is easy to exchange links related to the same industry. What's more valuable is that the corresponding QQ group of friendship link exchange has been established according to the industry and pr level. Join these QQ groups according to your needs, and you can quickly exchange the friendship links you want. Time saving and efficient! In the weeks in the construction of the chain XiaoQuan preference link exchange. A correlation between heavy link has high N can compensate the chain, and of the site's ranking has a big effect, many webmaster all have experience greatly, link exchange principle is the patient, good links to site's ranking has played a significant role, instead, poor, garbage link may lead you to a few months of painstaking efforts failed. Link exchange ways there are to join links QQ group to exchange, exchange to the appropriate very hard commonly, the best way is to link exchange platform to submit web site and find the link. Here go9g0 recommended links exchange platform, go9go this platform is XiaoQuan in more weeks link exchange platform think the best one of a, links league industry segments of the very and very precise, it is easy to switch to the correlation industry have links, more valuable is according to the industry and pr level values established the corresponding link exchange QQ group. According to their own needs to join these QQ group, you can easily switch to link you want. Save time, high efficiency. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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