Construction and optimization skills of sharing medical websites
Source: Shangpin China |
Type: website encyclopedia |
Date: July 27, 2012
Over the years of optimization, I have been exposed to too many industries, among which the medical industry is mainly the private medical industry, which goes especially fast in optimization and bidding, and is basically the industry that goes the furthest and plays the best in all industries. We have also contacted hospital websites of different sizes before and after. Our own three country team of hospitals has also built nearly 100 hospital websites this year. We want to talk about hospitals with this article Website production And some matters needing attention in the initial optimization. I hope that more children who are engaged in the hospital can exchange ideas together, talk about some of your puzzles, and also talk about some of your experiences and ideas. Engaged in optimization and over the years, the contact with too many industries, including the medical industry is mainly private medical in optimization and for this to go quickly, is in the field of basic all travel furthest, had acme of the industry. Before and after contact with the also greatly small different hospital web site, our own hospital team also this year also three built nearly 100 more hospital website, through this article feather want to talk about the hospital website construction and optimization of the need to pay attention to the early experience some matters, the hope can derive more engaged in the hospital with the children exchange, and talk about your some confusion can also, talk about some of your experience and ideas would be fine. First, site positioning.
The problem of positioning is a topic that no one can get around. Once when I was doing training for a hospital in Hangzhou, I asked about the planning, seo, bidding, editing, art program and others there: everyone knows that our hospital has two main sites, all of which are XXX diseases; My question is, who can tell the difference between these two stations? As a result, few people spoke clearly and accurately. In such cases, the typical positioning is inaccurate. Naturally, the follow-up work will be less effective, which is also a common problem in many hospitals. Medical station, medical station; Everyone can call this word, but what's the real difference in details? Each hospital has different needs, different departments, different advantages, and even different personnel ratios, which will naturally be reflected in different sites. The question is who also positioning is not open around the topic. One time I give a hangzhou hospital for training, asked that include planning, seo, bidding, the editor, artists such as program: we all know that we have two main hospital site, all is XXX diseases; My question is, who can tell us what these two stood their differences in what place? As a result, almost no one said clear and accurate. Situation like this, it is the typical set a not accurate. Natural follow-up work the effect is not good where, as many hospital the common fault of the site. The medical, medical; Who will call the word, but the details of the real difference? Every hospital demand is different, every hospital has the rate, the advantage of every hospital, even every hospital personnel ratio, nature will be reflected in different sites above. The following aspects are common: Common will have the following several aspects 1. Official website of the hospital. Hospital's official website 2. Disease department regional station. Diseases department region stand. 3. Disease department industry station. Diseases department industry stand. 4. Single page marketing site. Single page marketing site. 5. Auxiliary coverage sites. Auxiliary type cover kind of site. 6. Bidding station. Bidding station. 7. The main doctor's site (uncommon) The main doctor site (not common) 8. Others. Other, etc. Second, understand that site is to see the patient.
This is also a common problem. It is estimated that this problem will always revolve around the operation of the entire site. This is a common fault. Estimate the problems will have been around the entire site operation. In many cases, the person in charge of the hospital really determines the final form of the site. It is impossible for department directors and marketing directors to fight in the front line of the website and communicate directly with patients; Generally, consultants and doctors can communicate with patients. Here we have analyzed: Counselor, where the pressure of consulting volume is, it is unlikely to tell patients what is good and bad about our hospital website; On the other hand, consultants do not have a deep understanding of the website after all, and they are simply unprofessional; Even if you want to talk, you can't tell why. Doctor, that piece is even more hopeless. Brother Feather has contacted many hospitals. The Network Department is very independent from other departments of the hospital. Few (almost none) are coordinated operations. Most of the time, the site of the final form of the real decision is a hospital in charge. Department director or marketing director or is not likely to be fighting in the website first the front line, with the patient to be direct communication; While general can and patients communication, would be consultants and doctor. Here we analysis the: consultants, consulting amount of pressure on that, likely with the patient's web site at the hospital where good, where is bad; On the other hand is consultants they finish on a web site that not so deep understanding, simply said no professional; Even if want to chat, also out who know about coming together. The doctor, that piece is more hope not. The elder brother of the hospital to see a lot of contact with feathers, the network department and other departments of the hospital is very independent. Very few (almost no) is to coordinate the fight. Therefore, this information flow is very problematic. Patients –>counselors/doctors –>department directors/marketing directors –>procedures/artists. This line is basically an ideal imaginary state. Slow down, it's still a matter of walking. Therefore, this is also the reason why many hospital websites have a bad user experience, even worse, but have been unable to solve the problem for a long time. Unless you have professional staff to guide you, and the mentor must be very familiar with the hospital's situation in addition to professional knowledge, so as to make accurate strategies and improvement plans. Here, we should understand that the website is an entrance, which carries the responsibility of serving patients and bringing useful information to patients, so as to gain user trust; Finally, the next action is generated. So, the information flow is very problem. Patients-> consultants/doctor-> department director/marketing director-> program/artists. This line is the ideal state of basic assumption. Slow not to say, go after go out or going on. So, this is also a lot of hospital website user experience bad, bad also calculate, but it has even a long for a long time can not solve the problem the reason. Unless, you have professional personnel for guidance and the guiding people to remove the professional knowledge, still must be opposite the hospital is very familiar with, ability makes the fine strategy and the improvement plan. Here, we want to understand a great principle is, the web site is a entry, it is the responsibility of the bearing for patient services, to patients with useful information, so as to obtain users trust; Eventually reach the next action production. Third, site structure and framework. Our team's participation in the revision and construction of many medical sites shows that the website structure is good and keywords are reasonably allocated and deployed; It is easy to reach the site's internal page seconds included in order to achieve long tail keywords. Basically, many sites can be included in seconds within one month after revision or construction to achieve long tail keyword traffic. Our team involved in version, many in the medical building site situation, the good website structure, reasonable distribution deployment keywords; Very easy to reach the site's pages related seconds included, thus to realize the long tail of keywords. Basic many site in revision or construction within one month after can realize seconds included, realize the long tail key words flow. To be honest, compared with other industry websites, hospital websites are very similar in function, column, structure and URL address. There are no cross columns of good and bad, and there are no many intersections and many to many relationships. This is well done; It can basically improve the site optimization effect by more than 30%. The hospital said it web site, compared to other some industry site for, function or columns or structure or URL address or are very approximate phase, a single comparison and simple. No trace the cross section, also does not exist with many, many of the relationship. This, do a; Basic can promote site the optimization effect is more than 30%. Fourth, page optimization. Careful analysis of medical sites shows that the pages are very simple. The common ones are home page, channel page, list page, article page (including question and answer pages) and topic page. As long as we do a good job of the pyramid principle, we can reasonably form the trend of pushing each page; Avoid internal friction between pages; At the same time, keywords can also be deployed to each page in an orderly manner. Such a site is a top job. As for the optimization of the details inside the page, different plans should be made according to different types of pages. For this, please refer to other articles in my blog. Careful analysis of medical sites, in fact pages is very concise, common home page, page, is channel list page, the article page (here also includes such as question and answer this page) and project page so a few classes. As long as do we often say pyramid principle, can reasonable will each page form of colliding potential; Avoid the internal friction between page; At the same time also can will keywords organized the deployment of the page. This site is a up and work. As for the details of the department within the page optimization, according to the different types of page of different planning, this can see my blog other articles. The site's maintenance and update.
The website is not an overnight thing, and needs long-term maintenance and care. The content of the medical website is updated, which is a daily compulsory course for editors. But to be honest, few hospitals can really achieve excellence in this regard, and many are wandering around the pass line. The content determines the direction of the site. Over a long period of time, the effect difference between them becomes more obvious. Remember, remember! At the same time, the non routine maintenance of website security, website pictures, website topics and website details adjustment is also a necessary way for website self-improvement. In addition, it is also important to provide valuable content around the needs of users. Not for the sake of data indicators such as the volume and rate of inclusion, but for the sake of seo However, SEO, as an editor and optimizer, is very painful. If there is no sense of achievement, the final effect is certainly not good. The website is not a thing, need long time of maintenance and managed. The content of the site medical update, this is editor of the daily lessons compulsory, but really, at this point, a few hospital is really can do best show, many are passing line around. Content decided to site, time is long, the effect of the differences among this increasingly clear. Remember, remember! At the same time, the security of the website maintenance, website pictures, web site project, the website details the whole of these routine maintenance is also a web site self perfection of the only road. In addition, there is a little also is very important, should always around the needs of the users to provide valuable content. Don't to included quantity, included some data rate in the index, in order to seo and seo, that editor, optimization do very pain, no sense of achievement not to say, the final result is positive is not also good. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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