SEO and UEO are for users and search engines
Source: Shangpin China |
Type: website encyclopedia |
Date: August 1, 2012
SEO The two words "UEO" and "UEO" are quite common. The full name of UEO is User Experience Optimizatio, which means user experience optimization in Chinese. Baidu Encyclopedia explains that "user experience optimization" is to optimize your Website construction Optimize the user experience. In the face of user level website content optimization, improve website functions, operations, vision and other website elements based on the principle of serving visitors, so as to gain the favor of visitors. Improve traffic conversion rate through optimization. SEO and UEO these two words should calculate see more, UEO's full name is the User Experience Optimizatio, WenYiSi is the User Experience optimization, baidu encyclopedia is such explanations: User Experience optimization is the you of the website for families with Experience is optimized, face the website content optimizing User level, in line with the principle of service for visitors, improve the nets stand function, operation, websites such as visual elements, to get the favour of visitors. Through the optimization to improve conversion rates flow.
From the perspective of SEO, I think that in short, it is a website for search engines and users, not just for one thing, because our website is not only for users, but also for search engines. Combined with SEO to see, I think is simply for search engines and users do website, not just on the one hand to do, because our website in addition to users see is, is also done to the search engines to see.
There is only one word difference between UEO and SEO, but they are also the key points that we always emphasize in SEO. Generally speaking, we do SEO is to do rankings. In fact, I don't think there is anything negative about this. The starting point of our SEO is to do the development based on website rankings, and then we began to focus on SEO strategies, in which UEO occupies a large part, Because our website cannot only have SEO or UEO, what we need is a perfect combination of the two to maximize the effect of the two, that is to say, it is a better choice to do a good job of SEO while doing a good job of website user experience. UEO and SEO YiZiZhiCha only, but the two is we do have stressed key of SEO, popular point I will tell the SEO is do rankings, actually to this I think nothing negative, we began to do most of the starting point will do SEO based on the development of the website rankings, and began to pay attention to SEO strategy, and in this strategy UEO occupying a big part of it, because our website can not only SEO, also can not only UEO, need is the perfect combination of the two, make the two maximum effect, that is the well site at the same time the user experience ready to SEO, this is the better choice.
Recently, I saw a live recruitment program of Tianjin Satellite TV, "You Are the One". One of the candidates was an SEO job seeker. I pay more attention to this program because the candidate in this issue is applying for SEO related jobs, and we are the same kind of people who do SEO. Since the job related to SEO is rarely noticed on TV, I will tell you about it. In the program, the person in charge of the enterprise who thought he knew more about SEO asked the job seeker a question and asked her to explain SEO. This question is actually our most common question. It seems very simple and easy to answer, but in fact it is not. The applicant's answer was: SEO is to make our website rank higher among the websites searched by search engines. In fact, the direct point is to do website ranking. Recently seen a period of tianjin TV site recruitment program "must belong to you", had a period is the applicant is a SEO work to apply for a job person, I this issue is to show concern because the issue of the applicant is applying for in the work of SEO shut, and we do the SEO is a kind of person, because this job is about SEO usually on the TV of interest, so bring with us about. Section of orders that SEO to understand better the responsible person of the enterprise to the applicant asks a question, ask her to explain SEO, the problem is that our most common problem, look very simple, very easy to answer, but it's not. The applicant's answer is: SEO is in the search engine to search out of the sites let us website ranking in front. Actually direct point said is do website ranking.
Although it is right to say that SEO is just about ranking, it is still rather one-sided and does not improve the user experience. This is also the most easily overlooked part of our SEO, which is easy to fall into the situation of SEO for the sake of SEO. In fact, if you think about it in reverse, what is the purpose of our SEO? Obviously, it is for good ranking, but can we get conversion with ranking? You should know that the reason why our website SEO is to get conversion, not just ranking. If we do a good ranking, but can't bring half a penny conversion, such ranking can be used for god and horse, just because the data is better. The boss doesn't just ask you to look at the data, It requires tangible benefits. Although SEO is also ranked do right, but still is unilateral, not enhance the user experience of this, this also is we do the most easily overlooked SEO parts, and is easy to fall into to SEO and SEO's situation, the real, in turn, think about it, we do SEO what is the purpose? Obviously is to have good ranking, but have ranking can get into it, to know the web site we do SEO is to gain the turn, but not just ranking, if I do the good rankings and cannot bring the transformation of any money, so god with the ranking horse? It is nothing but good data read the ", the boss told you to not only see the data, but need to real gains.
In fact, there are many good examples of SEO and UEO combination. For example, large classified portal websites combine the two very well. For example, they make full use of breadcrumb navigation, secondary directory and secondary navigation. For example, many large websites make rational use of nofollow while doing well in site optimization. There are many similar examples that will not be explained one by one, The result of better combination of the two is naturally the whole station optimization, including SEO and UEO. There are many SEO and UEO combination of the very good examples, such as large classification web portal are both very good and will close, such as the use of them to make bread crumbs navigation, level 2 directory and time navigation, like many large web site in than do stand inside optimization can also reasonable use nofollow, and similar examples and many say not clear, and to better the result of the match between natural is ready ZhengZhan optimal change, including SEO and UEO.
This is true for large sites, as well as for our small sites. We also need to weigh the two. For example, independent blogs can also develop in SEO and UEO. For example, the reasonable layout of keywords in the site, the improvement of page opening time, the friendliness of articles to users, and other details, but there is still very little really done, Many blogs are often SEO for SEO, although these are not important to them, because we are easily impetuous, but from the perspective of SEO, these should not be. For large web sites, so this is our station also is so, also need to weigh in on the two, take independent blog speaking, it's a development and UEO SEO, such as in the station of keywords reasonable layout, page will open the improvement and the time the user friendly degrees, and other details, but really do that or very few, often many blog in order to SEO and SEO, although these are not important to them, because we are all easy to blundering, but from the point of view for these are SEO should not be.
Maybe you will ask whether the best SEO is forgetting SEO. Even so, the search engine is constantly updated and adjusted, so the controllable factors of SEO will also change, so this sentence is not comprehensive. From another perspective, large websites generally have dedicated SEO teams to carry out and maintain SEO work, Because they clearly know that SEO is a long-term change process. Although the core starting point will not change, the details will still change, and the SEO strategy will also change accordingly. Maybe you will ask, not to say that the best SEO is forget SEO? And that may be the case, but a search engine is constantly updated adjustment, then SEO controllable factors will also change, so this sentence is not comprehensive, change the Angle of view, the large sites will generally have a special team to for SEO SEO work development and maintenance, because they are very clear that SEO is a long-term change process, even though core starting point won't change, but the rules are still will change, SEO strategy will also corresponding change.
The purpose of this article is to exchange and discuss, because the understanding of SEO and UEO varies from person to person and from website to website, but the final core is unchanged, that is, SEO and UEO need to be parallel, and their independent development is unfavorable, and has always existed in the process of website operation. This paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always put in website operation process. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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