Interpreting the new concept SEO+UEO+SMO+SSO=website optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: August 3, 2012
Previous articles always like to bring some technical elements into it, which may have become a habit. Technical things are useful when they come into use. An article I wrote last time, "Deep Mining of the Optimization of Wheat Bags", explained the level of wheat bag optimization, focusing on details. In fact, wheat buns are really made“ Website optimization ”。 The purpose of making these four words bold and black is to give rise to the interpretation of the new concept of website optimization below. I hope you will have different views on this and can share them with us. There is a good saying in the website operation discussion club that "sharing is a kind of happiness". The article is written before always likes to carry some technical elements in, may become habit, the technical side of things come in handy is useful. The last time to write an article: "Michael bag of optimization depth excavation" describes a bag of hierarchical wheat optimization, pay attention to details. In fact the wheat bag is really the "web site optimization". I get these four words with the purpose of bold black to cause of the optimization of the new website below the concept of interpretation. Hope you will have a different opinions and be able to share it with us. In the website operation discusses club has a very good saying, "sharing is a happy."
Li Zhichang told me that the process builds the blood, and details determine success or failure. I feel deeply. You should know that SEO optimization is only one point of the website, not the whole website optimization. Website optimization involves UEO SMO and other elements are a whole and connected as a process. Every detail of this process determines whether website optimization is a successful initiative. LiZhiChang say with me, constructing blood flow, detail decides success or failure. I feel pretty deep. Everybody wants to know the optimization of the website of SEO is just a point, and not all of the web site optimization. Website optimization involves UEO, SMO and so on some elements, it is a whole, connects is a process. And this process every detail to determine the optimization is a successful move.
Now many microblogs are broadcast, SEO +UEO is a real website optimization. Here I want to add some elements and more ideas to the concept of website optimization, and focus on the value-added of products/services or the return on enterprise ROI investment. Now many micro bo all at the broadcast, SEO + UEO it hardly is the real website optimization, here I want to put this concept website optimization to some elements and more thoughts in, and focus on the product/service of the value of the enterprise or the investment return ROI.
SEO pays more attention to the traffic brought by engine optimization, architecture optimization, external optimization, etc. UEO side sticks to these traffic more, so that customers can quickly, accurately and friendly get what they want to know and what they want to get. Ueo also includes a little SMO (social media optimization), which can also be divided into a big part of optimization. If UEO says it sticks to traffic, SMO can say that it shares these traffic like public praise to realize traffic appreciation. Here we add an element SSO (sales service optimization), which we can call sales service optimization. SEO more attention to engine optimization, structure optimization, external optimization brings flow, UEO side more stick to these flow, let the customer can fast, accurate, friendly to get your want to know, want to get things. Ueo also includes a little SMO (social media optimization), SMO can also be divided into optimization of a larger. UEO if stuck flow, then the flow SMO can say like to share a reputation, realize flow value. Here with an element SSO (sales service optiministic), we may call it: sales service optimization.
Traffic is the most important thing for everyone. Let's learn about such a process from traffic. When the traffic comes, you need to keep it, and then continue to expand the traffic. During this period, you will continue to create valuable traffic. The ultimate goal of website optimization is to obtain the return of input and output. Flow is the most attention all the place, we from the flow to understand such a process. Flow, so need to keep it, then continuously expand the flow, during which continue to create valuable flow. Website optimization is to achieve the ultimate input-output returns.
Let me take an example. For a playground, if the internal facilities are complete and the external basic publicity efforts are well done, many players will be attracted or come to the playground by themselves. They will give tourists the internal amusement facilities, function instructions, warm tips, etc., and tourists will know some new things, have a purpose, and be interested in playing with the amusement equipment. In addition, give them some coupons, referral coupons, etc. to introduce their friends, or there will be some discounts when they come back next time, which is similar to word-of-mouth marketing to promote repeat customers and expand the source of customers. In these processes, customer service must be provided and done well. Maybe a lot of efforts have been done before, and many visitors have come in to join the fun. We should better serve tourists, let them know better, have fun, and then let them introduce some friends again, so as to continue to create value and generate returns. I, for example, a amusement place, from the internal structure and external complete facilities of the basic propaganda kung fu ready, then a lot of the players just to attract or seek to come, the playground internal amusement facilities, such as the function of means, such as warm reminder to tourists, visitors understand new things, have a purpose, interested in playing amusement equipment. In addition to give them some coupons, coupons, etc. Let them introduced introduced friends come over, or the next time again will offer a discount to some of the favorable a similar to promote the mouth marketing drive and the expansion of repeat play the passengers. In these processes inside service must get a customer service, must do well. Front may have done a tremendous effort, a lot of play on the guest has already come in, we should better service good tourists, let the visitor to better understand, have a good time, and then let them again or introduce some friends over to such continued to create value, yielding results.
Website optimization has done 90% of the things, but only 10% of the optimization finally determines whether your website optimization is successful, so don't ignore even 10% of the work. This is the optimization of sales services. At present, most b2c malls, enterprise platforms, portal platforms, or group buying platforms have this problem, because I found that most enterprises have such a common problem that they cannot retain customers and create value continuously. I hope this article can give enterprises an understanding of the new concept of website optimization. The website optimization 90% of things, the last is only 10% of your website optimization optimization decision whether success, so don't ignore the fear of only 10% of the work. This is the sales service optimization, at present most a some b2c mall, enterprise platform, portal platform, or bulk order platform there are such problems most, because I found that does most of the enterprise as a common failing, can't keep customers, not last create price value, hope this paper can give enterprise to site optimization new concept interpretation of understanding. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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