Enterprise website construction needs to optimize SEO from four aspects
Source: Shangpin China |
Type: website encyclopedia |
Date: August 6, 2012
Enterprise websites have now become the main force of the Internet. After all, enterprises are far more powerful than individuals in terms of strength and financial resources. Once an enterprise website is put into operation, its influence cannot be underestimated. But after all, enterprise websites have just transitioned from a traditional display platform to an operation oriented marketing platform, and there are still great differences between them, So many enterprises have various problems in operation, especially in SEO In terms of optimization, it often becomes the bottleneck that restricts the development of enterprise websites. How can we do a good job of enterprise websites UEO How about optimizing construction? Enterprise web site has now become the main force of the Internet, after all enterprise relative to the individual character, no matter from strength and financial capacity are much more personal, once the enterprise website with the power operation, its influence is not negligible, but the enterprise website after all just from traditional display platform in operation of the transition to give priority to marketing platform, the difference between is very big still, so many enterprise in the operation of a wide variety of problems, especially in SEO optimization, often becomes the bottleneck of restricting enterprise web development, so how to do well the UEO optimization construction enterprise web site?
1： The web site layout optimization and beautiful both SEO
Many company websites especially like to dress up their websites with flash, java applets, etc. These technologies have become marginal website technologies, which seem to enhance the beauty of websites, but actually become the bottleneck of website SEO optimization. In fact, the beauty of websites is mainly simple, clean and tidy, and gorgeous images can't help, In order to improve the website SEO optimization effect, the distribution of website keywords should be well done, the layout should be reasonable and standardized, in addition, the website should use more words, so that it is easier to be captured by search engines! Only in this way can we become a basically qualified enterprise website! Many company website especially love to dress up the web site of the beautifully dressed, a large number of applying flash and Java small program and so on, these technologies, has now become the edge website technology, look can enhance the beautiful sex of website, but actually it is to become a site the bottleneck of SEO optimization, and in fact the main web site is beautiful and simple, clean and neat, gorgeous screen is won't be of much help, in order to improve website optimization effect SEO, should be prepared to web site keywords, the distribution of layout to reasonable norm, another web site should use more words, so that it can easily be search engine grab! The only way to become a basic qualified enterprise website!
2： The choice of the three key elements of the enterprise website
The three elements of website title, keywords and description are mainly divided into two aspects: the home page and the column page. For the home page, the enterprise name is usually used as the Website production It seems that there is no problem with the title of the website, but this will undoubtedly narrow the search scope of the enterprise website. So a better way is to put the keywords, long tail keywords and the enterprise name together as the title of the website, which can increase the search scope and enable users to find the website more accurately, Of course, for keywords and descriptions, they are basically similar to titles. We must grasp the main aspects and give play to the advantages of long tail keywords! Make your web site's title, keywords and describe the three elements, mainly divided into two aspects, one is the home page, is a column page, for home page is concerned, often use enterprise name as the title of the production site, did not appear to have what problem, but it will no doubt be narrowed the scope of the enterprise web site search, so better way is to the site keywords, long tail keywords and enterprise name put together, as the title of the website, this increases the search range at the same time, still can let users more accurate find web site, of course, for keywords and describe the two aspects, and basically and title similar, we must focus on major aspects, play long tail keywords advantage!
The setting of the title, keywords and description of the website column page also needs to follow certain principles. For example, a column is a keyword, and the related content is done around this keyword. The best thing is that the column title is an extension of the home page title, which cannot be the same, and the same is true for descriptions and keywords! And for the title of the page web site columns, keywords and description of the set, of course, also need to follow some rules, such as a column is a key words, related to the content that surrounding the keywords to do, it's best to columns of the title of the page title is expanding, must not to is, to describe and key words is the same!
3： The distribution of keywords and density
For enterprise websites, the density of keywords can easily be controlled within a reasonable range, such as between 2% and 8%, because it is easy to control keywords when it comes to company business introduction, but if you do not pay attention to control, it is difficult to achieve a reasonable keyword density! Usually the keyword density is seriously thin, or the keyword density is seriously stacked, which is not conducive to website optimization! For the enterprise website is concerned, in fact the density of key words is easily able to control in the reasonable scope, for example, 2% to 8% between, because when it comes to the company business presentation, it is easy to control key words, but if you don't pay attention to control, it is difficult to realize reasonable keyword density of! Usually keyword density serious thin, or keyword density is not serious to stack the optimized your site!
4： The enterprise website ultimate optimization strategy
In fact, the above three aspects are the foreshadowing for the next SEO optimization work. Doing well in the above three aspects is also the basis for enterprise website optimization. Next, we need to analyze the optimization skills of enterprise websites! In fact, for the enterprise website optimization skills, it is actually a powerful sword with no edge! In fact it is to give the next three aspects of the optimization SEO matting, well above three aspects are the foundation of the enterprise web site optimization, then analyze the enterprise website optimization technique! Actually to enterprise web site optimization technique is concerned, is actually heavy jian with no edge, pride apes humility.
One is to build a website external chain. In the SEO optimization industry, there is a famous saying that content is king and external chain is king. With the constant adjustment of the search engine algorithm, the current external chain requires not only high quality, but also diversification. Therefore, it is increasingly difficult to build an external chain. However, as long as an enterprise website outsources its website to a professional website construction company, By taking advantage of the resources of the website building company, we can still do a good job in the external chain of the enterprise website! One is to do the website chain of SEO optimization industry, a famous is content for the king, and the chain for huang, may along with search engine algorithm constantly adjust, now of the chain requires more than a high quality, but also to have diversity, so now do the difficulty of the chain has been more and more high, but the enterprise website as long as the website will outsource to the professional website construction company, using the site of the company resources advantage, still can very good good enterprise web site outside of work of the chain!
The second is to continuously update website content, which is the root of website optimization. The most likely failure of enterprise websites is the content construction of websites. Some websites do not update their content all the year round, even if the first three are done to the extreme, it will not play a role in website optimization. It can be seen that the importance of website content construction, of course, in the construction of website content, We must follow the principle of regularity. Never catch fish for three days or sun the net for two days! Otherwise, it will not have a good SEO optimization effect! The second is to do well website content continuous updates, this is the root of the web site optimization, enterprise web site where the most prone to failure is that the content on the website construction, some web site content perennial not update, even if the previous three do acme, the optimization for the website also played less than any role, visible website construction importance, of course in the website construction of time, must follow the regularity principle, must not able to three days fishing nets are spread two days! Otherwise wouldn't have very good SEO optimization effect! This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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