Basic functions of online marketing
Source: Shangpin China |
Type: website encyclopedia |
Date: August 21, 2012
Network marketing has developed into a relatively complete discipline. In order to clearly build the framework of network marketing system, we must understand and understand the function and role of network marketing, and take it as the basis of network marketing content system.
(1) Online research function
Online market research is an indispensable method and means to accurately grasp the market and business situation. It is also an electronic reconnaissance of market situation and competitors in modern business warfare. Through online survey or electronic inquiry questionnaire, not only a lot of manpower and material resources can be saved, but also online analysis reports of online market research can be generated Trend analysis chart and comprehensive survey report. This provides a quick response to the market for the majority of businesses. It has laid a solid foundation for scientific decision-making of enterprises. Under the fierce market competition, online research actively understands business information, studies trends, analyzes customers' psychology, and spies on competitors' dynamics, which not only supports the formulation of online marketing strategies, but also is one of the auxiliary means of the entire market research activity Website production Other functions of marketing have the same status, which can be carried out either by relying on the support of other functions or relatively independently. In turn, the results of online research can provide support for other functions to play better.
(2) Information release function
The basic idea of online marketing is to transmit enterprise marketing information to target users, partners, the public and other groups through various Internet means. Therefore, information release has become one of the basic functions of online marketing. No matter where the benefits are, the marketing method should convey certain information to the target population. However, the powerful information release function of online marketing is unmatched by any marketing method through the ages. Network marketing can release information to any place in the world, which can not only achieve wide coverage of information, but also form a carpet like information release chain; It can not only create a sensational effect of information, but also release implicit information. The information diffusion scope, retention time, manifestation, extension effect, public relations ability and penetration ability are all the best. What is more worth mentioning is that in online marketing, after the release of online information, you can actively track it and get a reply. You can exchange and communicate again after the reply. So. The effect of information release is obvious.
(3) Online sales function
Online sales is the extension of enterprise sales channels on the Internet. An enterprise website with online trading functions is itself an online trading place. The construction of online sales channels is not limited to the enterprise website itself. It also includes online stores built on professional e-commerce platforms, and different forms of cooperation with other e-commerce websites, Therefore, online sales can not only be carried out by large enterprises, but also enterprises of different sizes may have online sales channels suitable for their own needs.
(4) Brand building function
American advertising expert Riley Wright predicted that the future marketing is a brand war. Network marketing provides favorable conditions for enterprises to use the Internet to establish brand image. One of the important tasks of network marketing is to establish and promote enterprise brands on the Internet, as well as to extend and expand enterprise offline brands online. The construction of network brand is based on the construction of enterprise website. Through a series of website promotion measures, it can obtain necessary visitors and achieve the recognition and recognition of customers and the public on the enterprise. Practice has proved that the Internet not only owns and recognizes brands, but also has irreplaceable effects and functions for reshaping brand image, improving the core competitiveness of brands, and building brand assets.
(5) Customer relationship function
Customer relationship plays a vital role in developing the long-term value of customers. The marketing mode with customer relationship as the core has become an important strategy for enterprises to create and maintain competitive advantages. Network marketing provides a more effective means to establish customer relations, improve customer satisfaction and customer loyalty. Through the interaction of network marketing and good customer service means, enhancing customer relations has become a necessary condition for network marketing to achieve long-term results.
What online marketing has and provides is not a general service function, but a unique online customer service. Its connotation and extension have been expanded. Customers can not only obtain various instant information services in the simplest form, such as FAQs, mailing lists, BBS, chat rooms, but also obtain online listening, viewing, ordering Optional services such as payment; No holiday emergency services and information tracking, information transfer from static system to intelligent system, mobile phone answering services, online shopping, home delivery services, etc. This low-cost and efficient service, as well as the follow-up extension after the service, not only greatly improves customer satisfaction and makes the principle of customer-centric realized, but also customers become an important strategic resource for businesses.
(6) Economic value-added function
Network marketing will greatly improve the profitability of enterprises and enable marketing entities to improve and obtain value-added benefits, which not only lies in the improvement of network marketing benefits, the reduction of marketing costs, and the increase of marketing opportunities, but also lies in the accumulation of new information, which will increase the value of the original information or enhance its value. This concept and effect of intangible assets to promote value appreciation is both forward-looking and obvious, and it is also a value-added effect that most people do not know, understand and ignore. The remarkable resource integration ability of online marketing provides a realistic possibility for this kind of information accumulation, and has become an incomparable strategic ability of traditional marketing.
The various functions of online marketing are interrelated and mutually promoting, and the final effect of online marketing is the result of the joint action of various functions. This article was published on SEO website optimization Company Shangpin China //ihucc.com/
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