MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Detailed Analysis of the Giant Long Tail

Source: Shangpin China | Type: website encyclopedia | Date: August 22, 2012
Beijing website construction The company is looking for products in China: Chris Anderson found a huge long tail hidden in the Internet world in his book Long Tail Theory, based on the detailed sales data provided by Rhapsody, an online music retailer under RealNetworks. The commercial value contained in the long tail will make many people salivate.

Figure 3-2 shows the top 25000 tracks of Rhapsody in December 2005. It is easy to notice the peak on the left: the number of downloads seems to be concentrated on a few tracks at the top. Therefore, under the traditional business model, if the shelf space is limited, people will naturally put a few tracks on the left end of the shelf, thus proving the ancient "80/20 rule" in practice. This is the traditional marketing method of the past century. Every enterprise will face various constraints such as economy, space and time when choosing goods. Therefore, it must choose the goods whose sales volume is likely to reach the necessary level ("2091" at the left end), and abandon the goods whose sales volume cannot reach the necessary level ("80" at the right end). So the "80" abandoned by enterprises Commodities will never have the opportunity to contact consumers, and will not be sold, thus creating profits.

However, in the Internet world, Rhapsody did not cut the "long tail" according to the traditional business model. So we have the opportunity to carefully analyze the internal structure of the "long tail" at the right end.

The right end of the curve does not fall to zero, and in this area that is often ignored as zero, the average monthly downloads of tracks still reach about 250 times. Moreover, due to the large number of these non popular tracks (75000), the small demand for a single track quickly converges into the large demand for the total amount. The area below the curve represents about 22 million downloads per month, almost 1/40 of the total Rhapsody downloads. The demand for the long tail end is still not zero. Moreover, the area under this curve still represents 16 million downloads per month, which is more than 15% of the total Rhapsody downloads. Sales data show that almost every one of these countless tracks has been bought. This means that for online retailers like Rhapsody, the music market seems to be endless. As long as Rhapsody adds new members to the music library, these songs can find audiences, even if only a few people listen to them every month, even if they don't know where they come from in the world.

The above two detailed findings after zooming in on the parts are the secret of the huge "long tail": a very large number (the products in the long tail) multiplied by a relatively small number (the sales volume of each long tail product) is still equal to a very large number. Therefore, if the enterprise can overcome various kinds of traditional business models and combine enough non popular products, it can also establish a large market that can match the popular market and create amazing business value. Kevin Laws, a venture capitalist and former music industry consultant, pointedly pointed out that "the greatest wealth is hidden in the smallest sales volume".
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]