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The core theme of the long tail era

Source: Shangpin China | Type: website encyclopedia | Date: August 23, 2012
Beijing Website Design The company pursues products in China: through previous analysis, it is found that in an era without shelf space restrictions and other supply bottlenecks, products and services for specific small groups can have the same economic appeal as mainstream hot spots. However, it is not enough to supply a large number of varieties without restrictions from the seller. New supply must be accompanied by new demand. If no one asks about these products, the long tail is also meaningless. Therefore, Chris Anderson has summarized six core themes of the Long Tail Era:

(1) In any market, niche products are far more than popular products. Moreover, as production technology becomes cheaper and more popular, the proportion of niche products is still increasing at an exponential rate.

(2) The cost of acquiring these niche products is falling significantly. The combination of digital communication, powerful search technology and broadband penetration has become a force. With it, the online market is rewriting retail economics. Now, many markets have been able to supply unprecedented products.

(3) However, just providing more varieties can not change the demand. Consumers must have a way to find niche products suitable for their special needs and interests. From automatic recommendation to product ranking, a series of tools and technologies can effectively achieve this. These "filters" can push requirements to the back end of the long tail.

(4) Once there are an unprecedented variety of products and filters to make choices, the demand curve will flatten. Popular products and niche products still exist, but the popularity of popular products will decline and the popularity of niche products will increase.

(5) Although none of the niche products can achieve a large sales volume, there are countless niche products. Together, they will form a large market that can compete with the hot market.

(6) When all the above points are realized, the natural shape of the demand curve will emerge, free from supply bottlenecks, lack of information and limited shelf space. Moreover, this shape is dominated by a few big hits, far from what people think. On the contrary, its distribution is as dispersed as the population itself.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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