Website marketing: why can't enterprise websites bring customers to enterprises
Source: Shangpin China |
Type: website encyclopedia |
Time: September 6, 2013
After the opening of the company, there were many more dinners. Fortunately, Lao Qian was born to eat, and all kinds of people refused to eat. It tasted like wind and rain, like the flowing water of the Yangtze River. It was as fierce as the leading cadres who ate and drank with public money. During the dinner, several enterprise managers complained to Lao Qian that they had done some enterprise stations in several small companies before, but they had never been able to bring customers. They felt that they had done it for nothing and asked Lao Qian to analyze it. But at that time, Lao Qian was in a state of alcoholism, and his intelligence declined seriously. He could not even analyze whether he was eating chopsticks or chicken feet. But Lao Qian remembers this, so now I will make an analysis. What makes enterprise websites fail to bring customers? In the final analysis, the core is that you didn't give customers the reason to choose you. The company after the opening, a lot of the dinner, but still born chowhound, various refuse nobody, tastes like the wind puffs the clouds away. And as the flowing water of Yangtze River, fierce unceasingly, its state as public drinking leading cadres. At dinner several enterprises mister told him about, before several small companies do enterprise stand, but has been unable to bring in customers, the feeling is white do, let him give a analysis. But the money was in alcoholism, mental decline seriously, even the mouth to eat is chopsticks or chicken feet are not out of. But it still is remembered, so now do a analysis. What makes the enterprise website cannot bring customers? At the end of the day, is the core of -- you don't have to give customers to choose your reason.
1、 What is the first screen
After checking the corporate websites of several CEOs, we found that there is a common problem. The first screen is a large banner map, which is necessary, but the content in the banner map is slightly misplaced - it should not be the corporate culture or corporate slogan. There is no need to use such a large banner on the first screen to display such words as "keeping improving is based on integrity". Refer to the several Mister enterprise website, found that there is a common problem, the first screen is a large banner map, this is a must, but banner contents placed slightly wrong -- place should not be the corporate culture and corporate slogan, "refine on honesty" this kind of words have no necessary to display such a big banner on the first screen.
First of all, when a customer comes to your website, what he wants to know most is not your company's corporate culture and slogan. What does your company do first? What is the product? What are the advantages? Customers won't choose you just because you shout a few slogans. First of all, when the customers came to your site, he want to know should not be your company culture is like, what is customer first ", want to know your company is doing what? What is the product? What are the advantages? Customers won't because you shouted slogans to choose you.
2、 Enterprise, product introduction too dull
In short, the content of the website is not provocative, marketing is not obvious, and customers cannot be impulsive to place orders. It is easy to ignore this, but it is fatal. In short, the website content not provocative, marketing is not obvious, not to the customer would like to place an order. It is easy to ignore, but it is fatal.
So in the enterprise Website construction The text of the website must be well planned to address the customer's needs directly, and talk less about such nonsense as how luxurious the company is, how wise the boss is, and how upward the employees are. From the customer's needs, let the customer see what he wants to see. So in the enterprise website construction, website must planning, direct customer demand, less about how companies luxury, mister, how wise employees how to that crap, from the customer needs, to allow customers to see him want to see.
3、 News, information
The purpose of setting up this section on the enterprise website should not be to publish notices and display the activities of the company's employees - the New Year's Party Show of XX Company is meaningless. The enterprise website is not for employees. There are many ways to communicate within the enterprise, such as OA, QQ, Wangwang, and Weibo. This is enough. The enterprise website set up this section, the purpose should not be issued a notice, exhibition company staff these content -- "XX New Year evening show" has no meaning. The enterprise website not give employees see, internal communication with OA, QQ, micro-blog Wangwang, many ways, this is enough.
And enterprises Marketing website construction It's supposed to be external. It's for customers. Your company held a New Year's party. What's the relationship with customers? But the enterprise marketing type website construction should be external, is to give customers see, your company has opened a new year's party is what is the relationship with customers?
The main purpose of news and information is to SEO website optimization , so that your company's keywords rank higher, while also meeting customer needs, reflecting professionalism. Therefore, we must publish articles that are highly relevant to the industry and have certain value, of course, try to be original. News, information of the plate, the main purpose is to do SEO, the words of your company's top ranked, but also to meet customer demand, reflects professional. So, must be issued and strong correlation between the industry, and have a certain value of the article, of course as is the original.
4、 Contact not obvious or frequent popups
If you want customers to contact the company, it is understandable, but you still need to have a degree. Neither too loose nor too tight. Want to let customers to contact the company, no ground for blame, but still need to have a degree. Too tight.
When the customer needs to place an order, he can't find his contact information by clicking seven or eight pages. This is not good. When a customer enters the website, the online customer service pop-up window of the website will talk once a second, which is even worse. The customer experience was too poor. When customers need to place an order, but click on seven or eight pages can't find the contact way, so I won't. When customers into the site, the site online customer service window, a second talk time, so more. Customer experience is too poor.
Therefore, the display of contact information should be eye-catching first and respectful of customers second. So, the first contact to display eye-catching, second to respect the customer.
5、 No promotion
The establishment of enterprise websites is only the first step, but many companies have stopped there. They think that there should be traffic and customers after the establishment of websites. Enterprise website is only the first step, but it is a lot of companies so far, that the establishment of the site should have a flow, should have the customers.
In fact, promotion is the essence of Internet marketing. Search engine optimization, micro marketing, soft articles, hype and advertising should all be tried. If the customer doesn't know about your website, how should he place an order? In fact, it is the essence of Internet marketing. Search engine optimization, micro marketing, soft, advertising hype, these should all have a try. If customers do not know you this site, ask him how to place an order?
In a word, give the customer a reason to choose you. If we can do this, the enterprise website will not be created in vain. To make a long story short is actually a word, give customers a reason to choose you. To do this, the enterprise website is not done.
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