Understand the trend of search marketing and find the direction of website optimization
Source: Shangpin China |
Type: website encyclopedia |
Time: September 5, 2013
The emergence of search engines has effectively improved the efficiency of users' access to the Internet, and has also changed people's habits of accessing the Internet. Whether it is the traditional PC Internet or the mobile Internet, search engines will become an important portal for consumers to access the Internet. In other words, if we do SEO website optimization By optimizing their website Website construction Being able to occupy this Internet portal and become the target of users' browsing is actually a kind of online search marketing. The emergence of search engines can effectively enhance the efficiency of Internet users, but also to change people's Internet habits, whether it is traditional PC Internet or mobile Internet, search engine will become an important consumer Internet entrance, in other words, if we do SEO site optimization workers will be through the optimize your site, let website construction to occupy the Internet entrance, a user goal, actually this kind of job is a kind of network search marketing.
However, since the concept of SEO optimization of the search engine appeared, it has attracted many so-called experts in the industry. By studying the preferences of search engines to optimize websites and improve website rankings, it has become another wonderful scene on the network. However, in this beautiful scene, there are various black hat optimization and shortcut optimization, SEO optimization workers have found it more and more difficult to optimize and work more and more difficult. The important reason for this phenomenon is that optimization workers have not grasped the future development trend of search engine marketing. But the concept of search engine optimization of SEO since its occurrence, caused a lot of so-called experts widespread interest, to optimize the site through search engine like, improve website ranking, become network is another wonderful scenery, but in the beauty of the scenery, but because it has a black hat optimization and shortcut optimization of all kinds, have SEO optimization workers feel more and more difficult to optimize, work has become more and more difficult, an important reason lead to this phenomenon is the optimization of the workers had not to grasp the future development trend of search engine marketing.
Open search applications require optimizers to pay more attention to user experience
Open search application optimization researchers pay more attention to the user experience
Marketing website construction User experience has always been a very important part of search engines, and has been emphasized in previous search engine optimization guides. However, optimization staff often have a lot of fluke mentality about this, because websites need to do a lot of work to improve the user experience of websites, and will not see results in a short time, If some SEO optimization companies do the optimization, if it has no effect, it may lose the order, so they always do some simple superficial work on the user experience, and more from the outside chain. User experience website marketing has always been a part of the search engine is very attention, in the search engine optimization is a very stressed the guidelines in the previous, but optimization work personnel often have always had a lot of chances, because the site to improve the user experience of the website, need to do a lot of work, but also the short time it will not see results, if some SEO optimization company to do optimization, if there has been no effect, it may lose the order, so there will always be some simple surface work on the user experience, and more is to proceed from the chain.
However, under the open search engine application, more and more search engines begin to take the user's search experience as an important basis for search ranking. Baidu has a thumb, 360 has its own thumb and middle finger plan, and users will have their own opinions after using the search engine. These opinions often become an important basis for search engines to determine the user experience of websites, From this point of view, if you just cheat on the optimization of search engines, it is obviously not able to conform to the future open search engine application model, so the majority of SEO optimization workers, quickly return to the normal optimization track, otherwise your website will suffer a slippery slope. But in the open search engine applications, more and more search engines will start the user search experience as an important basis for the search rankings, Baidu has thumb, 360 have their thumb and middle finger, the user will have their own opinions in the use of search engines, these observations tend to be search engine determine a an important basis for the site of the user experience, from this point of view, if only to deceive the search engine optimization, apparently can not meet future open search model engine, so SEO optimization workers vast, quickly return to the normal track of optimization, or your website will be encountered waterloo.
Personalized search application requires optimization with brand awareness
Personalized search applications require optimization have brand awareness
From the perspective of the development model of foreign search engines, more and more people are advocating personalized search of users. Search engines can provide targeted results according to different users' habits of using the network, that is, different people often get different results when searching the same keyword. This intelligent search has been reflected in Google and Facebook, Although the maturity is not that high, it is enough to illustrate the development direction of search engines. From the search engine development mode, more and more advocate personalized search, search engine according to different users of the Internet habits, to provide targeted results, that is to say different people search the same key words tend to get different results, the intelligent search has been some reflected in Google and Facebook, although the maturity is not so high, but it is enough to show the direction of search engine.
In this direction, how to make the website enter the search results of more users can only be achieved by building a brand, because this personalized search results will certainly be related to brand factors and personal consumption habits, and the brand is equivalent to the credibility certificate of the Internet. Under the packaging of this role, when users search for the keywords of the brand website, Naturally, it will be reflected, so this requires SEO optimization workers to focus on brand building, rather than simply improving the ranking, but carry out search engine optimization from the long-term decision of brand building. So in this direction, how to make a web access to more users search results, only through the establishment of the brand can be achieved, because this kind of personalized search results will certainly and brand factors and personal consumption habits, but the brand is equivalent to the Internet credit certificate, in this layer of packaging, the user search to the brand website, will naturally be reflected, so SEO optimization workers should build brand, rather than simply the rankings, but search engine optimization from a long-term decision to build brand.
Many webmasters may think that under the influence of this intelligent search engine, search engine optimization will be gradually marginalized, but the author believes that it is the improvement of search engine intelligence that can better reflect the importance of SEO optimization, because only sophisticated SEO optimization workers can better judge the intent of search engines, Only by providing a comprehensive optimization strategy can we improve the user experience and brand attributes of the website! Webmasters may think, in this kind of intelligent search engine function, optimization will be search engine has been gradually marginalized, but the author thinks, it is search engine intelligent degree of upgrading, more can reflect the importance of SEO optimization, SEO optimization workers because only sophisticated can better judge of search engine intentions, thus providing a thorough optimization strategy, to enhance the user experience of the website and brand attributes!
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