How to give better play to SEO in the highly competitive Internet era
Source: Shangpin China |
Type: website encyclopedia |
Date: December 6, 2013
do SEO website optimization It's like joining a Wulin Jianghu. Every webmaster and optimizer is a member of the Wulin. Of course, if there is Wulin, there must be experts and newcomers. No one wants to be a novice in the Wulin of this SEO and try to practice "martial arts" well. So in the martial arts of SEO, how can SEO play better? Do SEO website optimization, like adding a martial arts in the political arena, every webmaster and optimize the staff is a member in the martial arts, martial arts is certainly must have master and rookie. Who also don't want to SEO in this martial arts as a rookie, strive to practice good "martial arts". Then in the SEO world, SEO how to play better?
Please follow the "SEO Wulin Theory" to read slowly: Please follow the "theory" to slowly read SEO martial arts:
In this murderous Wulin, how can SEO play better? In this the murderous look of the martial arts, how to use SEO to play better?
I would like to share 6 points for you, but they are all very outdated issues. However, my views on these issues are somewhat different from yours. I want to look at SEO optimization from the perspective of Wulin: Share 6 point for everyone, but they are very old problem, but I and everyone's views on these issues is a bit different, I want from Wulin angle for everyone to look at the SEO optimization:
Let's take an example: "Taobao Mall" and "Tmall Mall" believe that these are the keywords that individual webmasters dream of! Before Baidu cracked down on Taobaoke's website, SEO optimizers who wanted to compete for these keywords, in the words of Wei Xiaobao, "can be described as a torrent of water, continuous..". But how many can optimize these keywords to Baidu's home page? such as Website construction This key word is like Huashan Dujian, unless you are Wang Chongyang or Yang Guo. (The optimization here refers to regularized optimization, not cheating.) Of course, the author cannot. To give you an example: "Taobao mall", "Tmall mall" believe these are personal webmaster want to dream of keywords! Before Baidu hasn't hit Taobao guest website, want to compete for these keywords SEO optimization personnel with Wei Xiaobao's words, "it is the surging river, in an unbroken line". But there are several of the key words optimization to Baidu home? Such as the website construction in the keyword as Huashan mountain, unless you are Wang Chongyang or Yang Guo. (here refers to the optimization optimization, standardization is not cheating) of course, I can't.
1. Simple domain name:
Simple domain name:
A simple and easy to remember domain name can easily be remembered by users, and it is also conducive to improving the weight of search engines. Compared with a complex and cumbersome domain name, a simple and easy to remember domain name is 100 times better. Why are the names of some experts in Wulin easy to remember, while others are hard to remember? As everyone knows "Master Yideng", I don't think many people know his real name is "Duan Zhixing". In addition to Li Jing and the Red Buddha Lady, few people remember one of Jin Yong's Three Heroes of the World called "Qiu Manke". I believe that a good domain name is the same as a memorable name in Wulin. A simple and easy to remember domain name, can easily allow the user to remember, but also conducive to search engine lifting weights, relative to a complex, cumbersome name, an easy to remember domain name 100 times better. Why do some master in the martial arts world name can easily let a person remember, while some are very hard to remember? Just as everyone knows "a master", but I think few people know his real name is "Long Hing", while Jin Yongbi's legend of the three except: Li Jing, Red Buddha female, few people remember there is a called "beard". I believe the name good remember a good domain name and martial arts is a reason.
2. Proficient in SEO related basic knowledge:
Basic knowledge of skilled SEO:
No one in the Wulin can make Wu Yazi become a peerless expert like Xu Zhu in Tianlong Babu. They all need to learn from the basics down to earth. The same is true for SEO. They can become an expert only after many optimization practices or being re optimized by K, So in this process, you need to be proficient in basic knowledge related to SEO. In the martial arts world, no one can like Denon part eight or so, let no Ya Zi came into a martial arts master, is the need to stand on solid ground starting from the basic study, do SEO too, need to go through a series of optimization practice or by K again after the optimization, obtains from the experience, to become master, so the need for basic knowledge of skilled SEO related in this process.
3. Select appropriate keywords:
Choose the right keywords:
Choose a suitable keyword instead of fighting for the competitive keyword Marketing website construction Only by doing what we can, can we play a role. For example, why did Zhuge Liang persuade Liu Bei to take Jingzhou in the Three Kingdoms, and why didn't he directly rob Cao Cao or Sun Quan? Because Jingzhou is his best choice, he has no ability to conquer others' territory. Choose a suitable keywords, instead of keywords marketing type website construction, tough competition big act according to one's capability, can play a role in. Just like in why Zhu Geliang lobbied Liu Bei for Jingzhou, why not to rob the Cao Cao or Sun Quan sites? Because Jingzhou is his best option, he has not been able to lay down the others.
4. The outer chain is the rear:
After the chain:
Many people may ask, doesn't it say that content is king and the external chain is king? But now, in the case of Baidu's clear attack on the outer chain, I can only say that the outer chain is behind. But don't underestimate this "concubine". Genghis Khan's wife is called "Baltie". It can be said that if there is no "Baltie", there will be no ambition of Genghis Khan, or if Guo Jing has not had Huang Rong and Yang Guo has not had Little Dragon Girl, how can they change from a hairy boy to an admirable Great Xia? Many people may ask, is not to say that content is king, the chain for the emperor? But now in Baidu has clear fight outside the chain of circumstances, I can only say that after the chain. But do not underestimate the "Princess", Gen Gi Khan's wife is called "Bob son post", can be said that if there is no "a great cause Bob son." there is no Gen Gi Khan, or that if Guo Jing had not been Huang Rong, Yang Guo is not a Helen of Troy, how could they be from a little, into the admiring heroes?
5. The content is king:
Content is king:
Content is king. I believe you are familiar with this word. Indeed, content is even more important under the condition of Baidu's crackdown on the external chain. In ancient times, why were some countries able to dominate for a long time, so that neighboring countries did not dare to offend? Because this country has "a large number of soldiers and generals", and they are all "elite generals". Therefore, in the construction of content, we should advocate "more" and "better". Content is king, this word I believe we are not unfamiliar, indeed, now Baidu blow chain conditions content is more important. The long domination in ancient times why some countries can, makes the neighbor countries did not dare affront? As the country's "many generals and ample soldiers", but is "out of him". So in the content of the construction, we should advocate the "many" and "fine".
6. Links:
Links:
If a website wants to rank well, friendship links are essential. A good friendship link can help you very much, just like the three brothers Liu, Guan and Zhang in the Three Kingdoms. Without the help of Guan Yu and Zhang Fei, Liu Bei could not have later Shu. Friendly links are like allies in SEO ranking optimization. A website to rank well, Links is essential, a good Links might give you help is very big, just like in the three Liu, Guan, three brothers, if not with Guan Yu and Zhang Fei's help, Liu Bei could not have later shu. Links is like your ranking in the optimization allies in SEO.
In the world of Wulin, who can be as smart as Zhang Sanfeng and Zhang Wuji, and who can be as lucky as Guo Jing and Yang Guo to have valuable people to help, so we can only learn and practice down-to-earth and accumulate experience to become experts. Finally, I quote the words of Zheng Zhiping, the founder of Aizhan: "To become a professional SEO expert, you must experience countless power reductions. Only K station can you summarize what is against the search engine, what is marginal, and constantly summarize in the failure. If an SEO has not experienced power reduction, he has not started to grow." The world of martial arts, who is like Zhang Sanfeng, Zhang Wuji so days wisdom, who like Guo Jing and Yang Guo so fortunate to have the help of others, so we can only stand on solid ground of study and practice, and accumulated experience, to become a master. The love station founder Zheng Zhiping sentence: "to become the occupation of SEO master, you must have experienced numerous times down the right, K station, you can summarize what is contrary to the search engine, what is marginalized, constantly sum up in failure, if a SEO is not experience a drop right, he is also not grow."
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