On Baidu Natural Ranking and Baidu Auction
Source: Shangpin China |
Type: website encyclopedia |
Time: December 15, 2013
Shangpin China Website construction Service provider: 2013 is coming to an end. Gao Fubaimei is happy with her annual leave and year-end bonus, but we can only continue to insist on the New Year's Eve holiday for our dreams. Maybe this is the holiday group tempering our spirit. What's the point of smiling? Let's cut to the subject.
There are tens of millions of online marketing. Today, we only watch Baidu series. Some people will talk about it, but insiders just smile at each other and don't want to say more. On the whole, Baidu's online marketing in 2013 is a pain that can breathe. We can divide it into two kinds of pain:
1. The cost of bidding promotion has doubled, and the effect has declined. Many people think that their path will be right if they stick to it. But sometimes, the starting direction is wrong, and the result is doomed to be tragic.
2. It is the SEO ranking site that has been killed in large quantities.
Now I will directly give the seo ranking, the method used in real cases
In 2013, many people dare not look at it directly SEO website optimization Ranking, go back and forth to say SEO article optimization topic optimization, order conversion, but there is no accurate flow, every day to raise your fish pond is useless!!!
With regard to seo, many people were very sad. They started to be indifferent and lost their confidence to survive when they saw their own station being knocked off. But do you ever wonder why there are still many peers whose rankings have been strong? Is there a problem with seo optimization methods? Is it my bad luck? In fact, in the face of Baidu's SEO ranking rules today, you don't need to study the original and external chain too much. What you need to do is to continuously register new domain names and do new websites. No matter how it changes, there will always be my family ranking, raise more children, and you can eat anywhere when you are old. It's right for enterprises to rank in SEO; Take two real examples
A friend of a medical hospital in Beijing served as the network director of his company. From June 28, 2012 to December 12, 2013, he registered 208 domain names, created more than 300 new websites, purchased more than 20 servers, and ranked at least two and at most eight high-quality keywords on the home page, such as liver disease, liver disease hospital, liver disease treatment, and Beijing Liver Hospital, Every day, the total IP traffic is 3000+. Some people say that I have done many, but all of a sudden it is K, I can only say that you are still not enough; We all understand the principle of quantity but quality;
For the profiteering product, a female product, all 30 websites were launched in the early stage, and now the home page ranking of 12 stations is firm, with 200 traffic per day+, and 6 orders are automatically placed+
But today we have to say that the era of seo is really over. From the eight bidding rankings on the left side of Baidu, 95% of the traffic has been blocked. No matter how many home page rankings are, it is in vain. The traffic of the above two cases is also shrinking; And baidu is still constantly suppressing seo rankings, bidding has obviously become the mainstream of baidu online marketing.
The misunderstanding of Baidu bidding, many people say that Baidu bidding is just like that, is it not to spend money to buy rankings? Really?
The author has little experience in Baidu bidding, so he turned to three old friends to find the flag of Baidu bidding, which is a domestic combat group. He served as bidding consultant for more than 30 hospitals, provided bidding hosting services for more than 170 enterprises, and operated independently for more than 200 kinds of bidding products with huge profits for six years. His old friends called him "bidding 007". He briefly said the following about Baidu bidding in 2014:
Really understand their own products, projects and target consumers, find out the geographical period of bidding, reasonably deploy the account structure, constantly search for customer search terms, and do truly meaningful statistical analysis of data; To optimize every idea and landing in detail, quickly improve the quality of keywords, lower the cost of account clicks, reduce the cost of effective dialogue, and at the same time, use the corresponding advanced methods of account adjustment to continuously deepen the use of bidding and Baidu NetLeague, which is likely to survive the increasingly bad Baidu bidding in 2014 until May 1 next year; In the later stage, we must gradually improve our understanding of bidding, adjust and optimize accounts through strategies and strategies, and have the skills and thinking that a bidder should have!
Let's take a detailed look at Baidu auction promotion. At present, Baidu auction has generated a new professional "auctioneer", and most of the auction operators are from SEO's outsourcing editor and copywriter and other relevant personnel to change careers (good treatment, promising development, and can also operate products independently in the future, so many people choose to enter the auction), But there is no Baidu bidding training through the actual combat system. Just from the official training materials of Baidu or attending the so-called training meeting of Baidu, or watching some videos that earn tens of thousands of dollars a day, you can start your own money burning journey. The result is needless to say. Many people scold Baidu bidding. This is the reason why many enterprises misunderstand the poor bidding effect of Baidu, Because the official lecturers of Baidu are all people with serious theoretical factions, who have never really handled bidding projects and products, they began to fool novices in bidding, which also made these people who turned from seo industry to do bidding enter the Baidu bidding vortex. One bad after another, the enterprise has no good practical Baidu bidding operators, and Baidu bidding is difficult to do well.
About SMEs in 2014 Marketing website construction The misunderstanding of SEO and Baidu bidding will be written here today, and will be continued later when there is time. And I, who have been doing SEO for three years, decided to enter Baidu bidding field today and become a bidder.
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